Sofia Aronov

Experience

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  Ogilvy & Mather

  May 2012 - Jul 2012

  Creative Intern
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  Central Saint Martins, University of The Arts London

  Sept 2013 - May 2014

  Graphic Designer

  Responsible for design and production ofmovie posters for "The Cinema Club"

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  Scatter Co

  Jun 2016 - Aug 2016

  Graphic Designer Internship
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  The New York Times

  Mar 2017 - Jan 2020

  Oversaw the art direction, strategy and design for successfulprojects for brands like Dyson, Adidas, Nordstrom, Shell andCosta Rica tourism, with budgets spanning from $ 100K to 600Kper project.Directed and presented strategic decks to clients and managedexternal agency vendors for the production and fabrication ofcomplex set design, retail displays, and augmented realityinstallations combining digital and physical components.Expanded technical skills in order to deliver photo-realistic 3Drenderings and shop drawings which streamlined the productionprocess across internal and external stakeholders. Show less Conceptualized winning creative concepts and designedinteractive experiences, augmented reality platform andretails displays for 20+ brands across retail, fashion, beauty,culture, tech, and big data.Collaborated with copywriters, creative technologists,producers, and fabrication shops to bring to life multi-mediainstallations with focus on innovation and technology.Designed complex presentations delivering strategic thinkingand design excellence through sketches, mood boards,storyboards, 2D graphics, data vis and copy writing. Show less

  • Senior Experience Designer at Fake Love

    Jun 2019 - Jan 2020

  • Creative at Fake Love - The New York Times

    Jun 2018 - Jun 2019

  • Junior Creative at Fake Love

    Jun 2017 - Jun 2018

  • Creative Intern at Fake Love

    Mar 2017 - Jun 2017
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  PepsiCo

  Jan 2020 - Aug 2022

  Led all experience strategy and design for the full PepsiCo Energydrinks portfolio, directing and developing major consumerexperiences, retail design, sampling events and influencer kits.Acted as a leader and a proactive teammate, pitchingout-of-the-box, consumer-centric solutions, taking risks to producebold campaigns that e ectively executed brand objectives whileasserting the team’s authority to internal and external stakeholders.Technical skills and leadership attitude earned the support of crossfunctional stakeholders, which resulted in securing budgetsspanning from $ 20K to $ 1MM.Directed complex production pipelines, collaborating with 15+internal teams and managing design and production agencies.Developed a wide, cross functional network by fostering ownershipand self-expression, acting as a mentor and a loyal team player. Show less Conceptualized, designed and produced 30+ campaigns for 11+PepsiCo brands globally, spanning from sampling activations,interactive experiences, educational installations, retail design, interiordesign, product design, immersive shows and architectural builds.Used technical knowledge to visualize concepts through sketches andmoodboarding, and delivered polished, engaging 3D models andrenderings, with a strong focus on user experience and flow.Expanded knowledge of business strategy by collaborating withmarketing teams, and refining managerial approach by directingcountless external agencies and vendors.Technical competence helped sell winning concepts across internaland external stakeholders, empowering in-house design andexecution culture that resulted in $ 1MM+ savings across 2 years. Show less

  • Associate Design Manager - PBNA Energy

    Jul 2021 - Aug 2022

  • Senior Experience Designer - Design & Innovation Center

    Jan 2020 - Jul 2021
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  SUPERBIEN

  Aug 2022 - now

  Creative Director - Immersive & Interactive
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  Bain & Company

  Nov 2022 - May 2023

  Senior Product Designer
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  Jack Morton Worldwide

  May 2023 - now

  Creative Director & Experience Designer
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  TIME Entertainment

  Sept 2023 - now

  Creative Director