Carla Murakami

Experience

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  Sony Eletronics

  Oct 2008 - Oct 2012

  Senior Product Manager

  - Leader of each product launch, identifying and specifying product mix portfolio requirements based on feedback from customers, sales, market and competitor to meet customer needs (carriers & end-users).- Work closely with Regional Sales and Trade-Marketing to define the appropriate sales objective, sell in and sell out strategies, including contract negotiations to maximize revenues, as well as explore and develop incremental promotion opportunities in key accounts/trade channels.- Customer development and management, including daily sales results control.- Together with headquarter, developed unique products, focused on the Brazilian needs.- Study of A/B/C Brazilians consumers, through a deep study of consumer habits- P&L management, Sigma MP and sales planning control, generating to categories profitable results with no stock risks in the market.- Work with Marcom to define the “go-to-market” strategies, helping them to understand product positioning, key benefits and target customer.- Product Spokesman for press activities. Show less

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  Sony Latin America

  Oct 2012 - Apr 2015

  Product Marketing Manager Latam

  - Responsible for the yearly goals achievement set by Tokyo Head Quarter, by developing, implementing and supporting actions plans and special projects in order to create sales increase, profitability, market share growth and budget achievement.- Operational control and risks such as inventory, PSI management by sales branch, analyzing sell thru data in order to monitor successfully the product performance.- By working along with ATL and BTL advertisement agencies to develop regional marketing campaigns and promotional materials, as well as managing advertising & promotion funds among the categories in order to maximize the ROI and customer top of mind.- Selection of an appropriate product line up and being the spokesperson to launch the new models through events such as CES(Consumer Electronic Show) in Las Vegas and KAM across Latin America countries, developing marketing and sales strategies by customer segmentation and channel mix.- Trade marketing strategy focusing on clusters target and POS marketing activation to improve sell out.- Study competitors, voice of customer’s researches, macro economics and political situations of Latin America in order to deliver insights for HQ in Japan to provide useful information to discuss how to improve the business. Show less

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  Fluke Corporation

  Apr 2015 - now

  - Customer success (Customer Service & Authorized Service Providers)- Operations (Comex, Logistics and PSI)

  • Customer Total Care Director Latam

    Jun 2021 - now

  • Marketing Director Latam

    Mar 2020 - Jun 2021

  • Latam Sênior Marketing Manager

    Apr 2015 - Mar 2020