Anju Hooda

Experience

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  Value Edge

  Jul 2011 - Jun 2012

  Marketing Analyst

  Worked on projects in the following sector for leading pharmaceutical companies of US and Europe:Market analysisCompetitive intelligencePipeline and clinical trial analysisSecondary market researchCompany profilingHandled end to end medical and commercial aspects of key therapies for a large scale European pharma company

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  Novartis

  Apr 2013 - Jun 2013

  Summer Intern

  Designed re-positioning strategy for a niche brand in COPD segment through perception mappingAssisted in 5 projects involving market potential analysis, market assessment for a new product launch, market perception for brands in CVAD, chronic pain and ophthalmology segment

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  Dr. Reddy's Laboratories

  Apr 2014 - Jun 2017

  Brand Manager:Handle osteoarthritis portfolio comprising a mix of niche and mass brands Responsibilities:-Develop long term and short term brand plan, decide key strategies and subsequent tactics for brand growth-Measure and track performance of all marketing campaigns, and assess against goals (ROI and KPIs)-Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues-Liaison with field team to ensure execution of promotion plan and get feedback of the customersNew Brand Launch:-Define brand vision and long term plan-Prepare business case, promotion mix, marketing mix of the brand-Develop brand aesthetics and launch plan activities Show less -Launched and rolled out new corporate identity of Dr. Reddy’s-Designed and implemented SDP (Strategy Deployment Process), a breakthrough initiative of Dr. Reddy’s-Developed 5 year road map, Fiscal Year plan and annual budgets for India business along with the team-Handled key strategic priorities of India business -Handled strategic marketing initiatives and growth ideas for brands in Chronic Kidney Disease, Hepatitis C and Oncology segment-Identified bottlenecks in India business performance, raised flag to India Head and developed plans to resolve them-Prepared for India Business Reviews with board, CEO, CFO and COO and handled key strategic meetings of India Business-Drove execution of all the strategic priorities of marketing teams and cross functional teams of India business to ensure achievement of business goals Show less

  • Brand Manager

    Nov 2015 - Jun 2017

  • Assistant Manager, India Business Head Office (EA and Strategic Marketing)

    Apr 2014 - Oct 2015
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  Dentsply Sirona

  Jun 2017 - Sept 2019

  Product Marketing Manager

  Handle dental implants division

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  Coloplast

  Oct 2019 - now

  Brand Marketing Manager-Wound & Skin Care Division, Coloplast