LaiPing Choo

Experience

• 

  Hualon Corporation Sdn Bhd

  Mar 2000 - Mar 2005

  Forwarding Executive

  • Manage export operations, including arranging vessel bookings, sourcing competitive freight rates, and managing the return of goods (such as spare parts). • Handle the shipping documentation required for international trade, such as preparing and verifying the Bill of Lading, Chamber of Commerce Certificate of Origin, preferential trade agreement documents, insurance certificates, and beneficiary certificates. • Review and validate the clauses in the Letter of Credit (LC) to identify any potential discrepancies and work towards amending the LC to ensure a smooth and accurate presentation.• Collaborate with other departments, such as sales and marketing, planner, plant operations and finance to ensure seamless operations and accurate document presentation. Show less

• 

  Cargill Palm Products Sdn Bhd

  Apr 2005 - Jan 2014

  Assistant Trade Execution Manager

  • Manage customer requirements. Responsible for on time shipment execution, accurate and on time shipping document presentation.• Manage Freight Procurement. Lead on annual Freight Management of Global Tender including mitigate freight cost increase by tendering freight rates for one year and manage LOI (Letter of Indemnity) request, particularly for flexi bag and sanction country related booking acceptance. • Risk mitigation and cost reduction. Understand trade finance process and procedure, regards to LC (Letter of Credit), confirmation and discounting and negotiate better documentation cost wherever applicable. • Control and Compliance. Develop and ensure that established polices, rules and regulations and procedures are followed. All departmental activities are execute within control and compliance framework, set by management.• People and talent management. Identify personal development plans for the team and succession planning & focus on employee engagement. Show less

• 

  BASF Asia-Pacific Service Centre Sdn Bhd.

  Jun 2016 - Aug 2020

  Team Lead, Order Management

  • Order management and fulfillment. Managing a team that handles intra-company purchase orders and hence acts as a virtual trading organization providing a high degree of control over import / export supply chain activities for regional business units.• Strategic project and collaboration initiative . Participate and support relevant global project, cross-functional team project and strategic initiative. • Control and Compliance. Ensure all activities & document management are adherence to internal guidelines and complied with global processes.• People management. Manage the employee development and support Full Time Employee efficiency.• Documentary trade business (Letter of Credit, D/A, D/P). Setting up a new team to handles full spectrum of trade documentation and preparing the necessary shipping documents for bank negotiation Show less

• 

  BASF Asia-Pacific Service Centre Sdn Bhd

  Sept 2020 - Jun 2023

  Manager, I/E ASEAN, S. Asia, ANZ, Japan & Operational Vendor Management Asia Pacific

  • Inbound & outbound shipping management support and performance steering within the South Asia, ASEAN, ANZ, and Japan regions. • Steer and develop logistics service providers (Carrier's) and maximize their value realized through close relationship and intensive collaboration, covering tender Implementation, service delivery management, tactical escalation Management & strategic dialogues with carriers. • Define, monitor, analyze and rate service provider performance against target KPI's, and SLA's for Asia Pacific import export operations.• Safeguard logistics process knowledge and hence keep BASF in position to change providers.• Intra-regional and inter-regional collaboration on maritime crisis management and shipping initiatives• Analyze and provide opportunities for improvement, optimization and effective management of liner operations, incl. structural improvements with business units/service provider.• To work and establish performance management covering Service KPI, Cost & Quality for the different Service Providers used by the Import Export Operations in the countries.• Support development of risk assessment as well as contingency plans, apply respective measures in collaboration with service providers. Show less

• 

  BASF Asia-Pacific Service Centre Sdn Bhd

  Jul 2023 - Jul 2024

  Executive Manager, Shipping Management and Operational Vendor Management Asia Pacific

  • Manage a team of Operational Vendor Management (OVM) responsible for 3PLs, LCL, Air, and inbound FOB, along with Performance Management Analysts and KL Hub support for import/export (I/E) operations in ANZ, Japan, and Singapore.• Steer and develop Lead Logistics Provider (LLP) and maximize their value realized through close relationship and intensive collaboration.• Establish visibility, transparency on different forwarding services on global categories across Asia Pacific and support country OVM’s /Import Export Teams on sharing of best practices on cost management, service scopes and performance.• Manage service delivery management, service requests, structural and tactical escalation management.• Define, monitor, analyze, and evaluate the performance of service providers based on target Key Performance Indicators (KPIs) and Service Level Agreements (SLAs) for import/export operations in the Asia Pacific.• Safeguard logistics process knowledge and hence keep BASF in position to change providers.• Establish and maintain strong connections between LLPs, 3PLs, service providers, and internal functions within BASF.• Support the rollout of LLP services in Asia Pacific and provide input on contract management, tendering, and implementation to BASF internal functions such as legal and procurement.• Analyze and provide opportunities for improvement, optimization, and effective management of LLP, 3PL(s) and carrier operations, incl. structural improvements with business units/service provider.• To work and establish performance management covering Service KPI, Cost & Quality for the different Service Providers used by the Import Export Operations in the countries.• Support development of risk assessment as well as contingency plans, apply respective measures in collaboration with service providers. Show less

• 

  BASF Asia-Pacific Services Centre Sdn Bhd

  Aug 2024 - now

  Senior Manager, Operational Vendor Management & Import Export Asia-Pacific

  • Steer and develop team responsible to manage logistics service provider scope of service and maximize value contribution through business engagement and extensive collaboration and adequate freight cost management.• Lead overseas delivery performance through visibility, process excellence and transparency on logistics services on categories across Asia Pacific• Responsible for service delivery management, service demand and structural and tactical escalation management.• Responsible to ensure knowledge retention and management within BASF to ensure business continuity and risk management of BASF global delivery services Show less