Srikanth Nalluri

Experience

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  Pro Nature Organic Foods (P) Ltd

  Feb 2007 - Mar 2009

  Sales Officer

  Developed and maintained robust relationships with key channelpartners to maximise sales opportunities.Facilitated conflict resolution between internal teams and channelpartners to maintain positive relationships.Engaged in strategic planning with senior management to alignchannel sales objectives with company goals.Analysed sales data to identify trends, forecast demand, and settargets for channel sales.Launched targeted sales initiatives in collaboration with marketing to drive channel sales growth.• Analysed market trends and competitor activity to adjust salesstrategies for market penetration.• Collaborated with supply chain management to ensure timelydelivery of products to channel partners.• Streamlined processes and communication between company andchannel partners for efficient operations.• Implemented channel partner incentive programmes to motivateand reward top-performing partners.• Conducted regular business reviews with channel partners toassess and strategise for mutual growth.• Provided exceptional after-sales support to channel partners,ensuring satisfaction and retention.• Led training sessions for channel partners on product features,benefits, and sales techniques. Show less

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  Livpure Private Limited

  May 2011 - Jun 2014

  Senior Marketing Executive

  Coordinated the production of all dealer marketing materials,including brochures, flyers, and digital content, to maintain brandconsistency.Researched and identified new marketing opportunities to expandmarket reach and drive sales growth.Facilitated training sessions for dealership staff on new marketingtools and strategies, improving overall marketing effectiveness.Managed relationships with external marketing agencies todeliver high-quality advertising campaigns within budgetconstraints.Analysed market trends and customer feedback to advise onproduct positioning and pricing strategies, enhancing marketcompetitiveness.Collaborated with the sales team to align marketing efforts withsales targets, fostering a cohesive brand message across allchannels.Streamlined internal communication processes regardingmarketing initiatives, ensuring all departments were informedand aligned with marketing objectives.Led the organisation of dealer events and product launches,significantly boosting brand visibility and customer engagement.Developed and implemented strategic marketing campaigns fordealership promotions, resulting in a 20% increase in foot traffic.Conducted comprehensive competitor analysis to inform andadjust marketing strategies, ensuring a competitive edge in themarket.Analysed market trends and demand to develop accurate pricingstrategies.Collated consumer data for product preference analysis andcampaign optimisation.Employed external sales and promotions teams to maximisecampaign reach and revenue.Reviewed sales data to forecast market trends and adaptmarketing strategies. Show less

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  Club Mahindra Holidays And Resorts India Limited, Pune

  Sept 2014 - Feb 2017

  Asst Marketing Manager

  Developed and implemented targeted lead generation campaigns,resulting in a 30% increase in qualified leads.Established performance benchmarks for lead quality andquantity, driving team accountability and focus.Monitored and reported on campaign performance, providinginsights for continuous improvement.Fostered partnerships with complementary businesses to crosspromote services, broadening market reach.Facilitated training sessions for junior staff on best practices inlead generation and conversion optimisation.Analysed market trends and customer behaviour to refine leadgeneration strategies for optimal performance.Collaborated with sales teams to align lead generation activitieswith quarterly revenue targets.Handled and quickly resolved customer issues regarding productsales and customer service problems.Increased customer satisfaction by offering friendly, helpful andinformative customer service.Contributed to team meetings by sharing insights and strategiesfor improving overall call centre performance.Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.Collated consumer data for product preference analysis andcampaign optimisation. Show less

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  Kolors Health Care India Pvt. Ltd

  Mar 2017 - Apr 2019

  Marketing Manager

  Organised and oversaw promotional events, enhancing brandvisibility and fostering direct customer engagement.Managed marketing budgets, allocating resources efficiently toachieve strategic objectives and maximise returns.Coordinated market research projects, gathering critical insightsto guide product development and positioning.Tailored marketing messages across multiple channels, ensuringa cohesive and compelling brand experience.Analysed market trends and customer behaviour, adaptingstrategies to meet evolving demands.Liaised with external partners and stakeholders, buildingrelationships to support marketing objectives.Led cross-functional teams in the creation of marketingmaterials, ensuring consistency in brand messaging.Conducted detailed competitor analysis to inform strategicplanning and positioning efforts.Collaborated with external agencies to produce creative andimpactful advertising content across multiple channels.Negotiated with vendors and service providers to securecost-effective solutions for marketing activities.Managed marketing budget efficiently, reallocating resources tohigh-performing initiatives for maximised ROI. Show less

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  OYO

  May 2019 - May 2020

  Marketing Manager

  Collaborated with sales teams to develop targeted marketingstrategies, driving leads and boosting sales performance.Organised and oversaw promotional events, enhancing brandvisibility and fostering direct customer engagement.Reviewed and updated marketing collateral, keeping materialsfresh and relevant to current market conditions.Maximised outreach by implementing marketing strategies togrow customer base.Managed escalated client enquiries with exceptionalprofessionalism and enthusiasm to maintain trust and reliability.Implemented marketing plans for new product launches, workingclosely with product team to meet key milestones and deadlines.Developed training materials for the marketing team, fostering skill development and ensuring best practices. Show less

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  Arsa Life Care

  Sept 2020 - Dec 2023

  Regional Marketing Manager

  Managed budget allocation for regional marketing activities,optimising spend for maximum return on investment.Coordinated with sales teams to identify customer needs,tailoring marketing efforts for enhanced customer engagement.Negotiated contracts with vendors and service providers, securingfavourable terms and quality outcomes.Organised and hosted regional events and product launches,creating memorable brand experiences for attendees.Oversaw the creation of marketing materials, ensuringconsistency with brand guidelines and messaging.Analysed market trends and competitor activities, adjustingmarketing plans to maintain competitive edge.Provided leadership and direction to the regional marketing team,setting clear objectives and monitoring progress.Conducted regular training sessions for marketing team,enhancing skills and promoting best practices.Worked with digital marketing team to develop holistic offline andonline campaigns designed for growth.Managed marketing budget efficiently, reallocating resources tohigh-performing initiatives for maximised ROI.Led cross-functional teams in the execution of marketingcampaigns, achieving targets within budget and timelines.Organised and attended industry events and exhibitions topromote brand and forge valuable partnerships.Coordinated with sales teams to create promotional materials andsales collateral tailored to target audiences. Show less