Vindya Cooray

Experience

• 

  Nations Trust Bank PLC

  Feb 2012 - Sept 2012

  Banking Trainee
• 

  Commercial Bank of Ceylon PLC

  Sept 2012 - Feb 2021

  Junior Executive - Marketing

  MARKETING (2016 MAY – 2021 FEB)• Plan, initiate, implement and monitor tactical marketing activities for Deposit and Loan Products• Coordinate advertising and promotional campaigns for ground -level activations, events, launches, re -launches of the deposit and loan brands of the bank: and maintenance of tactics.• Developing copy scripts and campaign concepts alongside with the advertising agencies.• Draw up various promotional activities either directly or indirectly linked with media advertising.• Initiate integrated marketing activities – POSM, Public Relations endeavors and website in combination with other media activities.• Analysis and reporting a.Monthly brand review reports (product performance trends against projected figures) b. Monthly brand review presentations c.ROI calculations d.Monitor individual brand performance, report and take corrective actions e.Report on competitor activities, new product launches and outlet expansions.TRADE FINANCE (2014 SEP -2016 MAY)• Work related to issuance of LCs.• Work related to issuance of Shipping guarantee and advances.• Work related to handling shipping documents of DA, DP and LC.BRANCH BANKING (2012 SEP -2014 SEP)• Opening of personal and business accounts (Savings, Current, FCY Accounts, Fixed Deposits).• Handling customer inquiries with a proper knowledge about products and services that the bank offer.• Maintaining registers and other relative documents.• Mastering Cheque clearance procedure.• Mastering Cash functions. Show less

• 

  DMCC (Dubai Multi Commodities Centre)

  Jul 2021 - Nov 2021

  Community Executive - Business Centre Ops.
• 

  National Development Bank PLC (NDB)

  Feb 2022 - Feb 2023

  Associate Manager - Brands and Marketing Communication
• 

  Maliban Group

  Feb 2023 - now

  Brand Manager -Biscuits Category