Hussein Choker

Experience

• 

  Freelance

  Oct 2018 - Jun 2020

  Digital Marketing Consultant

  • SMB Growth Acceleration: - Helped small to mid-sized brands achieve 120% average sales growth within six months, guiding them through Amazon Seller Central optimization and brand-building best practices. - Balanced ACoS and TACoS to ensure sustainable growth, allocating spend towards top-performing keywords that improved organic rankings.• PPC & Listing Optimization Expertise: - Increased impressions by 300% and CTR by 40% via strategic keyword discovery, negative keyword application, and time-of-day bid adjustments. - Boosted CVR by 5% by enhancing PDP visuals, sharpening copy, and introducing compelling brand stories that resonated with target demographics.• Profitability & SOP Establishment: - Improved RoAS by 40% and reduced ACoS by 15% through continuous bid optimization, SKU-level margin analysis, and competitor benchmarking. - Created SOPs for campaign setups, daily checks, and monthly reports, reducing campaign launch time by 25% and enabling clients to self-manage campaigns effectively.• Client Education & Empowerment: - Trained business owners on Helium 10, PacVue, and AMC data interpretation, giving them the tools to react rapidly to market shifts. - Provided forecasting templates based on CTR and CVR trends to anticipate demand spikes and prevent stockouts, ensuring stable growth trajectories. Show less

• 

  Channel Bakers

  Jun 2020 - Feb 2024

  • Enterprise Portfolio Oversight: - Managed $15M+ in annual ad spend for clients like Speedo, Hoover, and Puma, achieving a 350% YoY sales increase for Speedo and a 200% boost in NTB sales. - Maintained profitability by keeping ACoS below 10% on key product lines and strategically lowering TACoS to strengthen overall brand health.• Multi-Platform Expansion & Innovation: - Drove 150% sales growth on Walmart and 90% on Target Roundel by customizing media strategies to each platform’s algorithm, ad placements, and audience behaviors. - Tested Instacart Ads to target grocery and FMCG verticals, increasing CTR and conversions among high-frequency shoppers.• Conversion Rate & Ranking Enhancements: - Increased CVR by an average of 5% through iterative PDP experiments, including optimizing titles, bullets, A+ content, and Q&A sections. - Improved keyword rankings by 40% using a mix of long-tail keyword harvesting, negative keyword pruning, and seasonal keyword rotations.• Event-Based & Full-Funnel Campaigns: - Achieved a 40% increase in pre-event engagement for Prime Day and holiday events by deploying top-funnel sponsored brand videos and influencer-driven awareness campaigns. - Secured an 18% RoAS uplift during peak events and added 15% incremental revenue in post-event remarketing windows by leveraging AMC audience insights for follow-up targeting.• Robust Reporting & Client Retention: - Developed integrated Tableau dashboards combining Helium 10, AMC, and Criteo data for real-time KPI monitoring, enabling instant pivots and informed decision-making. - Maintained a 98% client retention rate by providing transparent performance recaps, strategic QBRs, and proactive optimization plans aligned with client business objectives. Show less • Product Launch & Foundational Growth: - Guided brands through product launches, ensuring that initial keyword strategies, ACoS/TACoS baselines, and PDP content optimizations established strong performance foundations. - Increased impressions and CTR during the early stages of campaign management by focusing on keyword relevancy, negative keyword filtering, and adjusting bids based on time-of-day data. - Established baseline KPIs and set incremental targets for CTR, CVR, and keyword ranking improvements, providing clients with clear performance benchmarks during the launch phase.• Client Communication & Early Metrics Stabilization: - Maintained close communication with clients, providing monthly performance updates and transparent reporting on ACoS/TACoS stability, keyword rank improvements, and CTR/CVR gains. - Held weekly status calls with clients to discuss emerging trends, new keyword opportunities, and adjustments to bidding strategies that could further stabilize early KPIs. - Created easy-to-digest reports and dashboards that distilled complex metrics (DPVs, CTR variations, CVR shifts) into actionable insights, helping clients understand the rationale behind adjustments.• Foundational SOP & Process Improvements: - Developed initial SOPs for campaign setup, daily keyword monitoring, and monthly reporting specific to new accounts, ensuring consistent, repeatable success during the onboarding phase. - Streamlined the process for identifying negative keywords and pruning underperforming terms early in the campaign lifecycle, reducing wasted ad spend and improving ACoS stability. - Implemented a structured approach to handle sudden traffic spikes or algorithm changes, providing clients with rapid response protocols that maintained performance and protected brand reputation. - Worked closely with inventory management to align promotional pushes with stock levels, ensuring that improved CTR and CVR did not lead to supply chain bottlenecks. Show less

  • Senior Account Manager

    Jun 2021 - Feb 2024

  • Account Manager

    Jun 2020 - May 2021
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  Tetra Unity

  Mar 2024 - now

  Omnichannel Retail Media Director

  • Revenue & Profit Growth: - Scaled annual revenue from $1.1M to $3.5M in under 5 months, leveraging AMC insights and Helium 10 data to identify top-performing SKUs and strategic bidding opportunities. - Increased German marketplace revenue by 6x, surpassing 900 units sold monthly and localizing content to align with region-specific consumer behavior.• KPI-Driven Campaign Optimization: - Reduced ACoS from 25% to 9% and maintained TACoS under 12% by refining keyword segmentation, adjusting bids, and reallocating budgets toward high-converting terms. - Enhanced CVR from 12% to 18% through PDP A/B testing, enriched imagery, improved product descriptions, and strategic promotional offers. - Boosted CTR by 30% and expanded DPVs by 5x using DSP retargeting, AMC-based audience cohorts, and competitor conquesting campaigns.• Full-Funnel Seasonal Strategies: - Delivered a 30% lift in ATC rates during Prime Day and Black Friday lead-ins, integrating pre-event teasers and limited-time offers. - Achieved 20% additional conversions post-event with remarketing funnels targeting high-intent audiences identified through AMC demographic and interest data.• Inventory & Supply Chain Alignment: - Improved inventory turnover by 15%, harmonizing demand forecasts with promotional calendars and optimizing FBA shipments to minimize storage fees. - Instituted dynamic replenishment triggers based on CTR, CVR, and DPV velocity metrics, preventing stockouts during peak shopping periods.• Team & Stakeholder Engagement: - Mentored client success managers and content specialists, increasing execution efficiency by 40% through SOPs, training sessions, and performance dashboards. - Consulted with C-level executives to integrate marketplace initiatives with corporate strategy, presenting quarterly business reviews (QBRs) that showcased data-driven recommendations. Show less