Katrine Helene Fruergaard Holm

Experience

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  IKEA Group

  Jan 2013 - Jun 2015

  - Part of the Human Resource team focussing on Learning and Development.- Project management: examining co-workers’ perception of the development opportunities in IKEA and implementing initiatives supporting co-workers development.- Taking part in the recruitment process: assessor at assessment centre, interviews and induction of new starters. - Taking part in the development, adjustment and execution of development- and training programmes in the Wembley store. - Implementation and follow up on Human Resource initiatives.- Internal communication.- Assisting in everyday tasks in a busy and dynamic Human Resource department. Show less

  • Sales Consultant

    Oct 2011 - Jun 2015

  • Human Resources Intern - Learning and Development

    Sept 2014 - Dec 2014

  • Human Resources Intern

    Jan 2013 - Mar 2013
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  Curia Management

  Sept 2013 - Sept 2014

  Student Employee

  - Devising and updating presentation materials and job advertisements.- Updating and maintaining the company website.- Formulating newspaper adverts.- Updating and maintaining the candidate database.- Proofreading and translating documents.- Welcoming clients and candidates. - Telephone- and mail service.

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  Danfoss Drives

  Dec 2014 - Jun 2015

  Marketing

  Marketing intern at Danfoss VLT Drives.- Execution of campaigns including concept development, planning and coordination of campaign activities, branding and follow-up- Planning and participation in customer events, seminars and trade show activities- Design of marketing materials in Photo Shop and InDesign, including brochures, posters, e-mail signatures, case stories, competitions, invitations, etc.- Copywriting of press releases and news articles- Website updating- Translation tasks from English to Danish and vice versa- Preparation of presentation material - Social media updates and news bulletin Show less

• 

  -Nova-

  May 2015 - Dec 2021

  • Member of Nova Pro

    Mar 2016 - Dec 2021

  • Member Nova 100

    May 2015 - Mar 2016
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  Artefact

  Aug 2015 - Aug 2019

  - Customer engagement management, creating customer journeys- Project management of international clients e.g. TENA, Nestlé & Arla Foods Ingredients- Management of digital campaigns and projects - Customer relation management- Customer loyalty programmes- Media handling and concept development - Planning of technical and graphical resources and briefing of projects - Budgeting- Planning, development and evaluation of digital projects - Dialogue marketing- E-mail marketing- Marketing automation- SoMe marketing- Omnichannel marketing Show less

  • Digital Project Manager

    Apr 2016 - Aug 2019

  • Campaign Coordinator

    Aug 2015 - Apr 2016
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  Arla Foods Ingredients

  Sept 2019 - now

  Global Industry Marketing Manager - Dairy & Bakery

  • Develop and execute global Industry Marketing plans• Project management • Commercial concept development - developing marketing concepts and sales materials• Management of marketing budget• Industry & consumer insights incl conducting research• Communication and concept performance tracking on industry level• Marketing campaign content for trade shows and customer events• Drive SoMe and other digital activities • Support PR content development• Drive industry website • Develop sales and trends presentations • Ad hoc marketing projects Show less