Haylie Sim

Experience

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  Spacosa

  Sept 2013 - Dec 2015

  Marketing Communications Manager

  I assure you have good time with me a short conversation.

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  MARYMOND

  May 2016 - Aug 2016

  PR & Platform manager at Marymond
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  BlueStacks

  Jan 2018 - now

  Marketing Associate at BlueStacks

  BlueStacks is a PC Gaming platform with 500+ million users worldwide.In charge of Korean marketing including branding, social media, PR, UA, and viral. Main objectives: - Handling everything regarding marketing; branding, PR, UA, viral, community, social media to grow revenue and traffic - Localization (Product, Translation) - Building a strong community through Naver Cafe and Kakao Openchat

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  Game.tv

  Dec 2019 - Jul 2022

  game.tv is a sister company of BlueStacks and now.gg the largest mobile esports platform. Game.tv is being serviced globally, and I was in charge of the Korean service that built this brand from scratch. We achieved 1M app downloads in only 5 months.After official launching of the app, I became a Korean marketer for all sister companies, including game.tv, and conducted marketing.Main objectives: - Organizing eSports Events, such as managing the PUBG Mobile daily tournament and weekly matches (over 200 ppl). - Building a strong Discord community around eSports with our AI-driven tournament bot "Tourney". - Promoting our brand new app - Marketing (Affiliate, Social Media, PR, etc.) - Localization (Product, Support) Show less

  • Marketing Associate at game.tv

    Dec 2019 - Jul 2022

  • Marketing and Operator

    Dec 2019 - May 2020
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  Now.gg

  Jun 2021 - now

  Marketing Associate at now.gg

  now.gg is one of BlueStacks sister company that I am in charge of the Korean marketing. I am working with global team members to grow the traffic and revenue on newly brand now.gg. I create the marketing strategies, budgeting and working on the off site marketing(booth, conference etc.).The company currently spread across 16 different countries with managers and I am implementing global corporate values and local trends in marketing through proactive interaction with my team members. I ensure that marketing strategies are aligned - despite different time zones.Main objectives:- Increase traffic, brand awareness and DAU- Work closely with global company's departments to develop marketing strategies. Show less