Cheong Pui Yee

Experience

• 

  Fuji Xerox Asia Pacific Pte Ltd (Malaysia Operations)

  Dec 2007 - Apr 2018

  Responsible for Country Marketing Management. Accountable for Marketing strategy development, Business P&L management, Product and Pricing management, Channel partners development.Key area of focus includes: • Assist GM (country manager) on half yearly business planning and revenue target set for each category• Monthly top line and bottom line management • Responsible on the Gross Profit (GP) and Operating Profit (OP) performance management• 30,60 and 90 days sales outlook management • Oversee sales order processing and stock management • Assist sales manager on monthly sales target achievement management• Assist sales team on mapping potential customer and identify potential sales opportunity for sales revenue generation• Develop channel program and sales incentive to increase partner’s share of wallet• Coaching product marketing on product positioning, pricing strategy to produce higher possible long terms market share • Coaching product marketing in quarterly promotion for fast moving products• Marketing strategy for recruitment of active channel partners• Marketing expenses management• Coaching mar com in sales event support and brandingAwards in Fuji Xerox2017 "10 Years Long Service Award" in Fuji Xerox Malaysia2013 "Gold Country Award" for 100% top and bottom line achievement (recorded units sales, revenue and profit)2013 "Annual Marketing Star Award Winner" for being excellence performance in marketing manager role2009 "Ruby Award" for Highest Performing Employee in Asia Pacific & China For Fuji Xerox Printer Channel Show less Reporting to Country GM. Responsible in Products Life Cycle Management, Product Launching, Product GP (Gross profit) management and Pricing strategy. Accountable for supporting Sales Activities, Sales Outlook and Stock Management. Key area of focus includes: • Products roadmap management • New product launching and pricing positioning management• 30,60,90 days sales outlook management• Assist sales team in channel stock inventory management • Monitors sales orders and work closely with SCM to assure accurate delivery timeline• Pricing management to achieve product GP (Gross Profit) plan• Analyze existing customer database and plan for trade out program• Market intelligence and market competition analysis to improve market share • Analyze market behavior and set strategy to achieve consistent result• Develop quarterly and half yearly channel program and sales incentive • Compile sales program result and work closely with finance to expedite the incentive payout• Price strategy and pre-sales support to the sales team to increase winning rate for key account • Provide quarterly product training to internal sales team and channel partners• Develop monthly and quarterly promotion for fast moving products Show less

  • Marketing Manager

    Apr 2013 - Apr 2018

  • Product Manager

    Dec 2007 - Apr 2013
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  Tele-Paper (M) Sdn Bhd

  Aug 2018 - May 2019

  Business Planning Manager

  Direct reporting to GM. Responsible for creating and implementing business planning processes. Job function covers managing teams, supervising business operations, designing strategic plans based on forecasts, and providing improvement recommendations. 1. Assist management in export team operations, resource management, budget, sales revenue accounting. 2. Define and implement business planning processes. 3. Coordinate and manage cross-functional team to improve business planning methods.4. Develop standard procedures to manage and maintain business operational and financial objective. - Export team SOP management. - ERP system improvement. 5. Assist in preparing strategic plan by analyzing trends and forecast. - Coordinate with Import department in direct raw material planning and inventory management. - Drive accountability for High forecast accuracy and transparency to root cause events of any variances. 6. Oversee and manage sales Indoor team activity to managing schedules and the distribution of sales documentation. Show less

• 

  HP

  Jun 2019 - now

  APJ Global Account Operation Manager at HP

  Global account operation manager covers 13 country within APJ region. Job function covers: 1. Manage 16 sets of high touch global accounts' sales operation within APJ region.2. Act as global account operations lead in APJ and work closely with regional operation team, global sales team, and cross functional business units such as finance, supply chain, sales support team to address operational challenges & opportunities. 3. Engage with account lead region (EMEA and AMS) to understand account requirements and troubleshoot order management or lead-to-order challenges for the account4. Collaborate with APJ sales team and customers to understand, assess and document solution requirements. i.e. Non Standard Turn-Around-Time (TAT), supply chain related processes, legal compliance, global trade compliance, invoicing process (centralized), special stock keeping units (SKUs), etc5. Monitor account processes performance covers e-penetration rates, quote/pricing TAT, service level objective (SLO) attainment6. Manage large deals and special project deployment by ensuring the operational readiness and alignment between customer demand and supply chain7. Develop working relationship with key customer contacts, ensures excellent customer & partner satisfaction & loyalty9. Manages customer expectations through effective communication about HP capabilities and communicate any operation process change or event that may impact the customer business10. Acts as a point of escalation and collaborates with other functions to drive resolution of operational issues Show less