Swarnadeep Das

Experience

• 

  ValueGate Consulting

  Mar 2017 - Sept 2018

  Digital Marketing Manager

  ✅ Involved in creating a strategy for formulating engaging content. Writing email and marketing messages for reaching out to prospects via LinkedIn.✅ Account ownership of Instagram, LinkedIn and Facebook.✅ Writing SEO-optimized blogs. Creating a content plan for Facebook and Instagram for clients. ✅ Creating offline and online business promotional strategies. Created websites for clients using WordPress.✅ Setting up website tracking with Tag Manager and Google Analytics to track web performance.✅ Outreach for SEO and content-related partnerships. Doing market research for go-to-market strategyand service pricing. Show less

• 

  Environment and Information Technology Centre - UIZ

  Jan 2019 - Jul 2019

  SEO Analyst Intern

  ✅ Involved in developing and implementing SEO strategy, including keyword research and tools like Ahrefs, SEMRush and Ubersuggest, along with keyword analysis of competitors, building technical, on and off-site SEO tactics. ✅ Creating and implementing marketing campaigns for clients on various social media channels. ✅ Created social media and website content strategy for the company and its ongoing client projects. ✅ Designing and implementing WordPress website and optimization. ✅ Led a group of interns for content and web designing projects. Planning and implementing best marketing practices. Show less

• 

  BitDegree

  Mar 2020 - Apr 2021

  Growth Marketing Engineer

  ✅ Worked at the intersection of product and marketing of BitDegree, an e-learning platform, with over 1million users.✅ Mid-senior role initiating, monitoring, and planning a B2B SaaS product and multiple B2C projects. email marketing campaigns, creating automation for the customer journey, and developinga content strategy.✅ Strategized and owned email and paid campaigns that led to returning customers, enrolling in multiple courses. ✅ Facilitated partnerships with global educators and increased referral traffic and conversion. Increased overall web traffic by 30% through paid campaigns on Facebook and LinkedIn advertising. ✅ Responsible for creating weekly email newsletters for conversions of B2Ccustomers, which led to an increase in conversions by 5%. Show less

• 

  Kernolab

  May 2021 - Jun 2022

  Digital Marketing Manager

  ✅ Creating overall marketing strategy, setting KPIs, goals and budget✅ Managing content strategy for social media, blogs, partnerships, and original content✅ Sourcing, managing and assigning freelancers for marketing-related projects✅ Designing and executing campaigns utilizing effective email marketing and digital advertising channels✅ Using Google Analytics and other tools to analyze traffic, increase lead generation, and improve conversions✅ Helping manage budgets and monitor spending pace✅ Analyzing and recommending key performance measures from campaigns to improve marketing performance Show less

• 

  ActiveOps

  Jun 2022 - Nov 2023

  Digital Campaign Manager

  ✅ I led data-driven campaigns, managing a 5,000-10,000 EUR monthly ad budget.✅ I optimized Google and LinkedIn campaigns, reducing spending by 30%. Drove high-value big-ticket inbound leads.✅ Took ownership of overall company’s paid advertising, high-value content generation, SEOand marketing analytics.

• 

  GROWCELERATE

  Apr 2024 - now

  Founder

  Our mission is to help startups, existing brands, and professionals create a cutting-edge digital strategy to not just grow but also accelerate their success.

• 

  Turing College

  Apr 2024 - now

  Junior Team Lead | Digital Marketing & Analytics

  ✅ Teaching and guiding marketing students to solve challenges.✅ Guiding them to solve marketing case studies, and enabling them to shape their marketingcareers.✅ Mentoring peers and reviewing their projects.

• 

  Linkedist

  May 2024 - Jun 2024

  Project Manager

  ✅ Developing and maintaining strong relationships with clients, understanding their goals, challenges, and industry landscape to formulate effective client strategies.✅ Managing client projects - consultation, strategy, deliverables, deadlines, processes.✅ Analyzing client performance metrics and providing insights to identify opportunities for improvement.✅ LinkedIn advertising and other promotional activities.

• 

  TutoTOONS

  Jul 2024 - now

  User Acquisition Manager