Lía Schwarz

Experience

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  EXSA S.A.

  Jan 2007 - Jul 2007

  Assistant Marketing Analyst

  Supported the Marketing and Sales departments by:* Commercial proposal elaboration.* Market Share analysis and updates.* Coordinating with merchandising material suppliers.* Organizing events.* Creating Marketing presentations for the Sales and Marketing managers.* Elaborating Market Share reports for the Marketing department.

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  B&G Engineering S.A.C.

  Jul 2007 - Aug 2011

  I contributed to: * Supporting strategic alignment by implementing best practices within the sales and marketing departments.* Supervising multiple marketing campaigns and communications across all stages of the customer life cycle to ensure consistent engagement and brand positioning.* Planning and developing tailored service packages to meet the needs of diverse customer segments.* Coordinating marketing initiatives with the engineering department to achieve high performance metrics and deliver measurable results.* Driving innovation within the company by contributing to product life cycle improvement initiatives.* Building and maintaining strong business relationships with strategic customers, fostering partnerships, and identifying new business opportunities in South America and Europe. Show less My role involved:* Preparing reports for management in collaboration with the Business Intelligence (BI) department to support strategic decision-making.* Organizing and executing diverse marketing events to enhance brand positioning and visibility.* Developing, publishing and monitoring content for social media channels to drive engagement and strengthen the company’s online presence.* Creating content materials for product and service packages tailored to customer needs.* Supporting the marketing team by gathering and analyzing marketing and sales metrics to inform tactical plans.* Designing and delivering marketing communications for various customer segments to align with campaign goals.* Coordinating with advertising suppliers to ensure timely and effective execution of marketing initiatives. Show less

  • Senior Marketing Specialist

    Jan 2010 - Aug 2011

  • Marketing Analyst

    Aug 2008 - Jan 2010

  • Junior Marketing Analyst

    Jul 2007 - Aug 2008
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  John Deere

  Nov 2012 - Aug 2020

  Role Highlights:*Leading the design and implementation of the John Deere Experience Operational Model across Mexico, Central and South America and the U.S., training and developing CX Multipliers, to drive customer experience initiatives within the Agriculture & Construction dealer network.*Planning and executing CX-focused activities such as workshops, CX events, design thinking sessions, customer and dealer visits and strategic projects in alignment with regional and global requirements.*Monitoring and reporting on John Deere Experience and Dealership Experience metrics to different levels in these organizations, providing actionable insights, and supporting issue resolution and customer contact needs.*Analyzing customer feedback to identify insights and trends across agriculture and construction markets in Brazil, Argentina, Mexico, North/South America and the U.S. *Supervising the execution and maintenance of the Agriculture Contact Center (AgCC) operations in Brazil and South America in collaboration with the global AgCC Team. Show less Scope of work:* Leading, coordinating, and executing marketing and technical training courses for agriculture based on the ADDIE methodology (Analysis, Design, Development, Implementation, and Evaluation).* Driving the development, coordination, and delivery of training materials in partnership with project leaders, subject matter experts, suppliers, operations and delivery teams. These efforts resulted in impactful core and advanced training programs tailored to the unique needs of the John Deere & Dealer Network across Brazil, Argentina, Mexico, and Central/South America, enhancing dealer capabilities and aligning them with organizational goals.* Providing global and regional stakeholders with updates and reports on training project statuses.* Supporting the Global Team (Channel Plus) in setting priorities for Region 3 strategic projects.* Contributing to internal projects, including designing a new training cycle for sales professionals, mapping critical stages for onboarding new employees, and updating the ADDIE process map.* Participating in annual Channel Plus team meetings to enhance development processes and strengthen team collaboration. Show less

  • Customer Experience Supervisor

    Aug 2015 - Aug 2020

  • Global Training Development Specialist

    Nov 2012 - Jul 2015