Caleb Adegbenro Adegorite, MBA, MNIM, ACIPM

Experience

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  PZ Cussons

  Jul 2007 - Feb 2008

  Industrial Trainee

  -Inspection and monitoring of Steam Boiler.-carrying out routine boiler maintenance with boiler maintenance team.-carrying out preventive maintenance on boiler to avoid incepient failure.- carrying out routine maintenace on pumps and compressor in Health and Beauty division.-maintenance of graco machine for jelly, maintenance of powder machine and general maintenance.

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  Abdul Gusau Polytechnics

  Mar 2009 - Feb 2010

  Lecturer (NYSC)

  Lecturer in Charge of MEC 201 (Mechanical Engineering Course), MEC 202

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  LG Electronics

  Aug 2010 - May 2015

  • Weekly competitors’ information gathering in Nigeria and West Africa • Online PR-Press Release clipping Upload in LGePR System monitor by Korea.• Departmental marketing monthly budget planning preparation (APMS) • Distributor contract agreement management• Brand shop (Dealer/Distributor) planning and execution • In-Store Information Management• ROI computation• Online management• Liasing with PR and Advertising agencies on all ATL and BTL • Develop and implement a companywide GTM plan, working with all department for execution.• Participate in defining product requirements and ensure products are released on schedule and meet all requirements• Work with all Bus to define the GTM strategy, helping them understand the product positioning, key benefits, and target customers.• Using digital tools and media to understand and engage relevant consumer audiences to achieve brand aims and objectives and also drive sales.• Planning and execution of new product launches/events for consumer• Carried out survey to address pain and to achieve new product portfolio to drive business growth and maintain category leadership• Involves in competition tracking and analysis by features and price, channel segment• Product management: pricing, forecasting, budgeting, promotion planning and execution• CSR planning and execution• Managing Competitive bidding process with procurement team.• Negotiate contracts with suppliers to obtain best price and service. • Media communication concept planning and agency media buying negotiation Show less • Training of Floor Sales Personnel on Products knowledge.• POP materials distribution and in-store communication• Conducting of medium market survey and research on consumer opinions and purchase trend.• Monitoring of LG and competitors in-store marketing activity and promotion.• Sales data gathering and analysis.• Market Intelligence (MI) gathering.• Compiling of Weekly and Monthly Merchandising report.• LG NPI Experiential coordination• Communication of Price Promotion and Product solution to customers in-store.• Address new market opportunities and strategic business objectives to increase sales and profitability of the product.• Understand consumer behaviour, competition strategy and market trends in the product category. Show less

  • Asst. Brand Manager

    Aug 2012 - May 2015

  • Asst. Retail Manager

    Aug 2010 - Aug 2012
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  Panasonic Middle East & Africa

  May 2015 - now

  Senior Product sales & Marketing

  • Conducting Market Research to gain a clear understanding of what an organization's customers really want in order to identify new market opportunities in West Africa• Develop Marketing Strategy for West Africa• Customer Relationship Management (CRM)• Develop Pricing/Costing Strategies• Managing the 4P’s of Marketing• New Product Development/Introduction (NPI/NPD) through consumer insight.• Work closely with cross-functional teams to bring new products and features to market.• Demand planning/forecasting based on Ex-Factory and ExPMMAF for West Africa• Order, Purchase, Sales and Inventory (OPSI) Management for West Africa• Planning and execution of new product launches/events for consumer for West Africa• Monitoring of competitor’s marketing activities (ATL & BTL)• In-store Management (ISM)/GTM• Support and coordinate with partner for product training, display content or demo.• Brandshop planning, execution & management• Channel Development• Ensure the product vision, features are clearly communicated and understood by allstakeholders.• Training of Sales Personnel on product knowledge• POP/POS material production, management & distribution• Oversee the entire product lifecycle from conception to launch, ensuring timely delivery,preventing out of stock (OOS) and maintain high quality standards.• Competition tracking and analysis by features and price, channel segment for West Africa• Liase with Freight forwarder on shipment.• Engage with customers to understand their needs and gather feedback on product.• Provide regular updates to management on product performance and progress againstgoals/forecast.• Define and track key performance indicators (KPIs) to measure product success.• Build strong relationships with key stakeholders.• Develop business cases for new product initiatives and enhancements.• Liasing for SONCAP certificate application process• Letter of Credit (LC) check & follow up with partners in West Africa. Show less