Alisha Werbowski

Experience

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  CBS Radio

  Jun 2002 - Nov 2010

  Senior Sales Executive, Media and Sponsorships

  Award winning top 10 national executive selling new to market streaming radio and display advertising with CBS and AOL Radio. Effectively collaborate with internal cross-functional teams to deploy a consistent corporate marketing message. Successfully packaged broadcast, upcoming digital, and onsite activation to grow owned and operated lines of revenue and create an overall must have menu of solutions to reach several different audience sets.

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  Pandora

  Nov 2010 - Jan 2019

  Senior Sales Executive, Brand and Agency Partnerships

  Launched Pandora’s outside sales team beginning on the West Coast by educating brands and agencies on audio, display, video, social, and influencer marketing. Gathered competitive research and data to curate sales materials marketing Pandora Media to brands and agencies. Pioneered selling in-app advertising, programmatic, and custom digital solutions meeting client KPI’s. Built and retained partnerships with national and global brands and agencies that continued to make Pandora a must-buy publisher. Show less

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  Q1Media

  Feb 2019 - Mar 2022

  Business Development Manager

  Successfully helped launch the west coast team and onboard new clients and ad agencies to customized solutions like video, display, audio, OTT/CTV, influencer marketing, social, and in-app. I worked with advertiser brand teams, marketing and digital C-Level decision makers to develop creative campaigns that successfully meets and over performed client KPI’s.

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  TEDxPortland

  Feb 2022 - Jul 2022

  Executive Event Producer, Partnership and Activation Director

  Lead all partnership and activation pursuits for TEDx event solutions for C-Level Brand Management, Media, PR, and Advertising Agencies. Created and executed experiential strategy and activations for event partners. Helped execute the largest TEDx event in the world, 2022.

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  Curastory

  Oct 2022 - Oct 2023

  Head of Brands and Partnerships

  As the Head of Brands and Partnerships I built strategy, goals, terms, and budgets for partnerships and marketers. Met with industry leaders, top brands, and ad agencies to better understand their influencer/creator content marketing strategies. Long term partnerships and deals with C-Suite and Senior-level marketers with the top brands and ad agencies looking to reach sports and entertainment fanatics.

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  The Game Day

  Oct 2023 - Sept 2024

  Director of Sales and Partnerships

  As a contract Director of Sales and Partnerships at The Game Day, I helped develop, implement, and oversee the company's partnership sales strategy, specifically as it relates to major US sports sponsors as well as sports book operators; this includes media sponsorships, social media integrations, creative solutions, and partnership deals.

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  Peak Sports MGMT

  Sept 2024 - now

  Director of Sales - Portland State Athletics

  NCAA Division I Intercollegiate Athletics Department. Member of the Big Sky Conference, supporting 15 Varsity Sports. Fearless | Determined | Proud | TogetherAs Director of Sales for Portland State Athletics, I drive revenue by building strategic partnerships and customizing activations that align with each partner’s goals, ensuring measurable success. I secure sponsorships, negotiate mutually beneficial agreements, and collaborate with internal teams to ensure smooth execution for all sports including Football, Basketball, Soccer, Volleyball, Softball, and more. By staying ahead of market trends, I continuously refine strategies to exceed sales targets and deliver impactful results for the university and our partners. I couldn't be more thrilled driving success for my Alma Mater! Show less