Alisa Holland

Experience

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  Lawrence Hospital

  May 2006 - Feb 2012

  • Executed strategic communications and marketing plans for the launch of new Hospital programs and physician practices, to increase patient volume, employee engagement, brand awareness, and improve the Hospital’s reputation. • Designed layouts and wrote internal and external communications including: Employee and Community newsletters, annual Hospital calendar, website content and social media postings. • Managed media inquiries and onsite press interviews; mined the Hospital for content; pitched stories to print and electronic media outlets; organized video and photo shoots; and served as hospital spokesperson. • Supervised vendors, outside agencies and volunteers. • Assisted in the development and management of the department’s budget.• Represented Hospital at community meetings and events, including public speaking opportunities. Show less • Redesigned Hospital’s website. Researched and wrote copy; organized content; photographed staff and units; and worked with vendor to layout site and oversee its launch.• Wrote internal and external communications including Hospital and Employee newsletters; leadership announcements; and Development communications. Creative lead for Hospital’s annual Employee/Medical Staff calendar. • Conceived, organized and executed community outreach events at the Hospital and in partnership with community-based organizations; identified and prepped clinicians to support those events; and formatted programs. • Performed media relations including: management of onsite press interviews and photo opportunities; formulated media responses; wrote news releases; and pitched outlets for coverage. • Developed physician speakers’ bureau and increased clinical outreach participation by 22% in first year at Hospital. Show less

  • Manager, Marketing and Communications

    May 2008 - Feb 2012

  • Communications Specialist

    May 2006 - May 2008
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  NewYork-Presbyterian Lawrence Hospital (Lawrence Hospital acquired by NYP in 2014)

  Feb 2012 - Jul 2018

  Director, Marketing and Communications

  • Executed strategic communications and marketing plans for the launch of new Hospital programs and physician practices, to increase patient volume, employee engagement, brand awareness, and improve the Hospital’s reputation. • In 2013 and 2014, led rebranding effort following merger with parent organization. Updated print and electronic collateral including signage; brochures; one-pagers; newsletters; the website; and letterhead. • Designed and wrote internal and external communications including: Employee and Community newsletters, annual Hospital calendar, website content and social media postings. • Developed and managed relationships with community-based organizations and elected officials. Identified partnership opportunities for health education programs and events. • Supervised staff, outside agencies, vendors and volunteers. • Managed media inquiries; onsite press interviews; mined the Hospital for content; pitched stories to print and electronic media outlets; organized video and photo shoots; and served as hospital spokesperson. • Assisted in the development and management of the department’s budget.• Acted as Hospital representative at local events and meetings. Show less

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  NewYork-Presbyterian Westchester aka Lawrence Hospital

  Aug 2018 - now

  Manager, Community and Government Affairs