Bernadette S.

Experience

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  Tasman Access Floors

  Jan 2005 - Dec 2006

  Marketing Coordinator

  My main responsibility as a Marketing Coordinator was the total rebrand of TAF logo, including rebuilding of the new website and roll out of TAF rebrand project, which I carried out successfully. Further, I managed the marketing budget for each fiscal year and analysed sales, trends and business growth opportunities. Having thoroughly researched and implemented CRM System, I provided training and ongoing support to staff members. In order to drive efficiencies, I developed and introduced an internal communications plan for TAF staff for scheduling appointments. My other tasks included research and preparation of various plans, reports and templates for General Manager as well as executive support to General Manager and management team. Leveraging strong communication and relationship management skills, I provided advice and assistance to external stakeholders. Key Achievements:• Developed and implemented a new branding concept including company logo, image building signage, stationery, website & marketing collateral and corporate clothing for General Manager, management team, construction staff and factory staff, delivering on time and within budget.• Designed and developed a new website concept, wrote case studies including quotes from clients and added them to the website, with the project delivered on time and within budget. Show less

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  Manufacturing Skills Australia

  Jul 2007 - Jun 2014

  My duties comprised management of day-to-day activities of the Marketing and Communications Business Unit, coordination and management of sales & distribution of nationally recognised manufacturing Training Products within Vocational Education and Training Industry as well as continuous brand management for MSA. Moreover, I acted as the first point of contact for all media enquiries and regularly produced reports for board papers. I produced monthly, quarterly and annual reports against KPIs and expertly managed substantial marketing budget and government grants.Key Achievements:• Promoted from Communications, Research & Events Coordinator to Marketing & Communications Manager to establish Marketing & Communications Business Unit including positions and their functions in line with company’s KPIs to ensure business objectives and strategic goals were being met.• Created and drove the corporate national marketing strategy encompassing the promotion of industry-based qualifications, national conferences, annual publications, monthly stakeholder newsletter and development of content for the corporate website.• Developed, implemented and managed stakeholder engagement plan and BTL advertising campaigns whilst including internal pre-post evaluation processes.• Introduced promotional campaigns through social media platforms to engage and attract traffic to websites, including website homepage roving banner, e-newsletter and email footer.• Introduced Twitter, LinkedIn and YouTube channels as part of integrated marketing plan (Twitter followers: 864, LinkedIn followers: 263 and YouTube playlists: 1,163 views in a 12-month period).• Rebuilt, rebranded, launched and managed MSA’s main website within a tight timeframe and budget.• Successfully managed multiple marketing projects, delivering on time and within budget including annual conferences, workforce development webinars, filmed case studies and Environmental Scan animation. Show less In this role, I developed and successfully managed all internal and external communications. Furthermore, I developed and implemented marketing, promotional & continuous improvement plans, managed BTL advertising and end-to-end production of paper and web-based marketing collateral. Some of my key contributions were the development of a SWOT analysis including key stakeholder environment and effective implementation of a continuous improvement plan for products and services. To this end, I provided advice on MSA’s Training Products to external stakeholders and developed strong relationships with MSA’s Board of Directors, staff, marketing agencies and consultants in regard to all aspects of marketing, advertising and branding. Finally, I gradually introduced new branding and consistent style for various marketing and collateral.Key Achievements:• Successfully established the MSA National Conference as an annual event whilst increasing numbers of attending paying delegates each year, developing and implementing an in-house blue print to run future conferences, workshops and industry focused events, effectively saving $90K annually.• Saved $100K annually through introducing an in-house production and quality control of Training Products instead of outsourcing and developed a new branding strategy for all present and future products to ensure consistency.• Introduced MSA’s online shop to reduce outsourcing and recover overheads reducing costs by $90K per year.• Developed and implemented an impactful strategy for subscription growth increasing subscription from 4,000 to 8,000 subscribers within 12 months.• Successfully introduced an internal testing and evaluation process for all products and services as part of the company continuous improvement plan.• Designed and developed marketing collateral including content for information packs for MSA’s CEO, Management and Industry Liaison team to be used as a sales tool. Show less

  • Marketing and Communications Manager

    Apr 2008 - Jun 2014

  • Communications, Research and Events Coordinator

    Jul 2007 - Mar 2008
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  Community Services & Health Industry Skills Council

  Jul 2014 - Dec 2014

  Communications Manager

  To be effective as a Communications Manager, I competently managed key projects requiring issues management, media liaison, media monitoring, social media writing, editing, proofreading and plain language writing for the monthly newsletter. In addition to project management, I was also responsible for managing day-to-day activities of the Communications Business Unit, staff, specialised consultants, marketing and public relations agencies.Being highly organised, I efficiently coordinated design/desktop publishing and collated online statistics and corporate branding. Key Achievement:• Successfully managed day-to-day activities for the Communications Business Unit prior to the appointment of a permanent Communications Manager. Show less

• 

  JPL Group Prouds The Jewellers

  Jan 2015 - Dec 2016

  Retail Sales Assistant

  Retail Sales Assistant* Top Sales for 4 consecutive months * Acting 2IC Store Manager

• 

  Tate Access Floors Pty Ltd

  Oct 2016 - Jun 2018

  Accounts, Reception and Local Area Marketing

  In this role, I efficiently managed day-to-day accounts payable and receivable. In order to deliver on set objectives, I closely collaborated with Finance Manager, General Manager and Sales & Project teams. As far as my involvement in marketing was concerned, I centralised all marketing activities for both Australian and Asian markets whilst coordinating with all key stakeholders including General Manager, Sales and Contracting teams and Tate USA Marketing Department. I also updated all technical data sheets and website including localised language from American to English, maintained social media platforms and introduced a plan & schedule for all communications. Capitalising on my expertise in event management, I competently organised sales and marketing exhibitions, tradeshows, Christmas Cocktail Party for customers and internal dealers conferences. Key Achievements:• Successfully recovered over $2.5 million debts within six months through creation and effective implementation of procedures for workflow between accounts, projects and sales to recover debts outstanding invoices and project retentions.• Effectively implemented and localised Kingspan Group’s marketing strategies for APAC region and created awareness with Australasian commercial construction markets.• Developed and streamlined competitive quotes for all sales & marketing activities including merchandise.• Designed and introduced an internal system to standardised response rate for customer enquiries. Show less

• 

  Tate Asia-Pacific Pty Ltd

  Jul 2018 - Jun 2020

  Customer Service Representative & Marketing Specialist

  In my role as a Marketing Specialist, I acted as the main point of contact for USA marketing including website updates, new stories and case studies. While coordinating targeted sales campaigns with the sales staff, I effectively organised all aspects of tradeshows & dealers conferences. Highly skilled in harnessing the power of social media, I enhanced brand awareness and connected with industry related specifiers. Furthermore, I regularly updated corporate marketing collateral with technical and metric information and monitored Tate Asia-Pacific information on Kingspan websites and online subscriptions. It was my responsibility to manage end-to-end marketing activities and organise all aspects of industry related tradeshows in Australia & Asia and customer events. As a Customer Service Representative, I efficiently handled supply only enquiries and prepared sales quotes & submissions to clients. In addition, I quantified and distributed leads to broader Sales team as well as assisted the project team track open sales opportunities on small projects, feedback and information to be recorded into Salesforce. Finally, I processed invoices for sales orders before end of month and assisted with Customer Experience Program. Key Achievements:• Successfully rebranded the new company name throughout the business and created overall marketing plan detailing social media platforms & messages.• Increased LinkedIn followers from 10 to 553 within two years.• Developed and implemented a template for case studies to match with USA website.• Effectively developed and implemented in-house processes making them part of the workflow for all areas involved to increase customer service experience resulting in the increased inbound & repeat sales orders from $60k to $250K. Show less

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  O'Brien Glass Industries

  May 2022 - now

  Customer Service Representative