Saad Irfan

Experience

• 

  Kinetic Pakistan

  Jun 2019 - Jul 2019

  Sales And Marketing Intern

  Kinetic is the global leader in contextually connecting and activating audiences on the move.My role consisted of • Coordinating with team members to help expand marketing channels.• Developed OOH (out of home) ads targeting specific users for key promotions.• Collaborated with graphic designer to design Mc Donald’s Jalapeno panaflex.• Used cold emailing, networking and advertising techniques to have achieve a 5% increment on generating leads

• 

  AIESEC

  Nov 2020 - Mar 2021

  • In charge of sending volunteers on exchange internship programs abroad.• Coordinated with companies like popcorn, active media and various others to provide opportunities for incoming global talent. • Facilitated training of 5 associates through daily coaching and regular performance appraisals• Provided customer support resulting in 75% customer satisfaction rating. Contacted and assisted new exchange participants for outgoing global entrepreneurs. Brought in consistent revenue with sharp marketing tactics, promoting business expansion and diversification of offerings. Streamlined event efficiencies by accurately coordinating and managing customers. Managed administrative logistics of event planning, event booking, and event promotions.

  • Team Lead

    Jan 2021 - Mar 2021

  • Team Member

    Sept 2019 - Dec 2020

  • Onsite at Lahore Youth Speaking Fourm

    Nov 2020 - Nov 2020
• 

  LAAM

  Aug 2021 - Oct 2021

  Digital Marketing Intern

  • Supported branding and advertising campaigns by engaging with followers on various social media platforms to help grow following for Umsha to over 500k. • Connected with influencers to increase the reach of company posts, followed on with the latest marketing concepts and techniques to increase engagement by 13%.• Scheduled, created and distributed written content, video, and images helping in increase of brand awareness.• Owned social media presence across Instagram, Youtube, Facebook, Pinterest with 5-10 posts a day across all company brands.• Tracked social media engagement to identify high-performing ideas for campaigns. Show less

• 

  Abudawood Pakistan

  Jun 2022 - Dec 2022

  Graduate Trainee

  Supply Chain Rotation• Responsible for optimizing the sub-distribution cost. • Strategically remapping various sub-distributors in order to optimise fleet fuel cost, resulting in saving of 1.44 million per annum.Sales Rotation• Managed Local Modern Trade (LMT) key accounts including Euro, Rainbow, Rahim, Victoria Store.• Personally leading In-Store Execution with merchandisers to ensure planogram compliance, on shelf availability and share of shelf.

• 

  Daraz

  Jan 2023 - Jan 2025

  • Managed high potential and key brands to achieve GMV targets and accelerate Gross to net ratio for each key account • Strategized and discussed growth plans with partners, resulting in achieving 10x growth for each fiscal quarter, contributing to 25% of Fashion Cluster GMV. • Revamped the business outlook for customers, ensuring high assortment availability (90%) and market-competitive pricing (100%) for leading brands, to attract them towards the online fashion marketplace.• Brought innovation to Fashion category at Daraz by utilizing relations with manufactures and leveraging it into creating new brands over various categories, with prices and designs tailored specifically to Daraz's target audience, leading to a GMV growth of over $200k for month of August. • Collaborated with cross functional teams to align in house shoots for the newly built brands, running onsite and offsite campaigns through various tools e.g, influencer shoutouts, Daraz live sessions, acceleration program and Daraz Advertising Solutions (DAS) Show less

  • Key Account Manager

    Jul 2023 - Jan 2025

  • Brand Acquisition and Incubation Lead

    Jan 2023 - Jul 2023
• 

  DHL Express

  Jan 2025 - now

  Sales Manager