Evelyn Cools

Experience

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  VIC Radio

  Sept 2012 - May 2013

  Radio DJ

  - Running two weekly radio shifts; host of specialty show “Eurojam” which showcases international music- Responsible for creating music playlists, working the board, personality breaks, and managing the “Eurojam” Facebook page- Winner of the VIC Logo Competition open to all Ithaca College students; Designed logo for website, stickers, and other promotional materials- Learned how to use AudioVAULT

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  KBC Bank & Verzekering

  Jul 2013 - Jul 2013

  Communications Intern

  - Contributing creative content and performed administrative tasks- Learned about the internal workings of a communications department at a large company - Developed teamwork and communication skills (spoken and written communication in Dutch)

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  Peter Conway Management

  Jan 2015 - May 2015

  Music Management Assistant

  - Gained valuable music management experience: managing contact lists, sending out press releases for new music, planning and booking tours for musicians, registering music for PPL licenses- Became aware of the workings of a small music management and promotion company

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  APL Media

  May 2016 - May 2016

  Editorial Intern

  - Writing travel pieces for National Geographic Traveller Online and Countrybycountry.com- Conducting picture research- Became familiar with the workings of a publishing company; gained skills as a travel writer

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  Sofar Sounds

  Oct 2016 - Feb 2020

  - Building an audio team for a music events startup, hiring and training new engineers, scheduling, maintaining gear- Overseeing gear sponsorship and social media marketing strategy with Bose- AE for partnership shows with 20th Century Fox, Balvenie, Stella Artois→ Enabled LA show expansion by 600% - Setting up mics, instruments and PA system- Performing soundchecks and troubleshooting- Operating the mixing board - Overseeing day-of-show production, meeting all artist needs, providing guest support

  • Head of Audio

    Jun 2018 - Feb 2020

  • Live Sound Engineer

    Aug 2017 - May 2018

  • Show Lead & Artist Liaison

    Oct 2016 - Apr 2018
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  Dubway Studios

  Sept 2017 - Feb 2018

  Runner

  - Setting up and breaking down sessions including full band, VO, and Skype/Phone/SourceConnect- Using soldering equipment to repair studio gear- Backing up and restoring session data from server storage or tape- Understanding mic and headphone set up and signal flow in all rooms - Assisting on larger band/orchestra/choir sessions in the Mezzanine

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  The Federal

  Aug 2018 - Jan 2019

  Production Technician

  - Managing the stage and all A/V needs, taking care of musicians, communicating with production crews- Engineering monitors, FOH & lighting

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  Outloud Audio

  Jan 2019 - Jan 2020

  Assistant Engineer & Client Services

  - Assistant engineer for Disney, Netflix, Cartoon Network voiceover sessions- Studio setup and maintenance, data management- Running front of house services, meeting all client and studio needs, coordinating talent sign ins→ Ensured smooth turnaround of 20+ sessions/day with excellent customer experience

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  BelCham

  Feb 2021 - Jan 2022

  Member Community Associate

  - Providing a seamless member experience at the BelCham coworking space for small to medium sized startups- Managing back-office and administrative operations to ensure a seamless and integrated member experience- Helping shape digital platform strategy, organizing online events, and supporting BelCham’s growing member base, including social media management - Creating video content: vlogs, instructional videos, editing recorded speaker series- Taking care of coworking space logistics, meeting day-to-day member and visitor needs, creating a welcoming and client-focused work environment→ Successfully transitioned 100+ member companies to our new office location Show less

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  Netic Health

  Aug 2021 - Jan 2023

  Customer Success Manager

  - First full-time hire at an early stage HealthTech Startup- Translating customer experience to shape Product & Marketing- Writing all website copy, leading new marketing strategies, creating social media content (written & visual)- Onboarding new patients and physical therapists & coaches to our SaaS platform, creating user flows, conducting UX research- Managing clinic operations, billing & video content creation- Providing ongoing patient and PT customer support→ Spearheaded cash-pay business model, increasing MRR by 300% in 3 months Show less

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  Butterfly.ai

  Jan 2023 - Sept 2023

  Marketing Manager

  - Managing all marketing efforts for a B2B HR-tech SaaS startup- Launching inbound marketing strategy, setting up marketing automation and reporting dashboards, producing newsletters and nurture campaigns, allocating budgets effectively - Sourcing and booking conferences, negotiating sponsorships, designing promotional materials, handling pre- and post-event lead outreach- Leading new website design and writing all web copy, creating content for social media outlets, testing new lead gen and customer acquisition channels- Understanding the unique needs of supply chain & logistics companies in attracting and retaining talent Show less

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  Airbo

  Sept 2023 - now

  Director of Marketing

  - Establishing the foundational marketing framework at a SaaS HR-tech startup, encompassing strategy definition, project planning, and technology selection- Executing key deliverables that emphasize and accelerate customer acquisition- Analyzing market trends, customer feedback, and data to refine and adjust the marketing strategy- Overseeing budget allocation and optimization to ensure maximum return on marketing investments- Driving continuous improvement by consistently evaluating marketing processes, approaches, and outcomes Show less