Andrew Tillery

Experience

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  Target

  May 2006 - Dec 2008

  Logistics and Sales Floor

  Certified Team Lead

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  Chase

  Mar 2009 - Feb 2011

  Teller

  Work with bankers and management to provide a quality experience for customers by incorporating the use of multiple platforms to deliver superior service, while being responsible for the management of thousands of dollars each day.

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  Portland State University

  Jun 2009 - May 2010

  President - Snowboard Club

  Grew membership to become the largest club and athletic group at Portland State University.Managed member dues and budget.Led day trips and overnight trips to different resorts.Built partnerships and created sponsorship opportunities for local businesses as well as national brands.

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  U.S. Outdoor Store

  Oct 2011 - Sept 2014

  Copywriter

  Write SEO friendly brand pages, product descriptions, and blog posts for outdoor companies, gear, and equipment. Content covers everything from snowboarding and rock climbing to surfing and camping.

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  Space Needle

  May 2012 - Sept 2012

  Marketing Team

  Streamline the guest experience while driving sales, up‐sell ticket packages in order to give visitors the most enhanced encounter, and provide complete information and direction to be as helpful as possible.

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  Stucco Italiano

  Sept 2012 - Aug 2013

  Marketing and Media Manager

  Create and manage website content using SEO best practices to drive quality traffic that led to an increase in material sales and class registrations.Lead social media presence by using multiple platforms to interact with and grow the community.Optimize online advertising with Google Ads and Analytics.

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  Sound Telecom

  Jul 2013 - Sept 2014

  Marketing Director

  Managed a team of content writers to achieve Content Marketing goals that dramatically grew website traffic from organic search.Led website rebuild project with a focus on improved design, user friendliness, and conversion rate optimization.Directed PR, Social Media, and Email Marketing initiatives.Oversaw Marketing Internship Program.- Sound Telecom was acquired by MAP Communications

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  MAP Communications

  Oct 2014 - Dec 2021

  Develop high impact B2B Marketing strategies and build out scalable tactics with a vision for sustainable workflows that exceed KPIs, maximize ROI, and drive favorable outcomes for business objectives.Manage Demand Generation and Lifecycle Marketing campaigns that include SEO, Content Marketing, Digital Ads ($5M+ budget), Email Marketing, PR, and Social Media.Lead numerous website rebuild projects with an emphasis on conversion rate optimization, appealing design, user engagement, traffic growth, and CRM integration (Salesforce, HubSpot, Zoho).Collaborate cross-functionally with key stakeholders, agencies, and marketing partners to create video, audio, and display ads that expand brand awareness by meeting segmented audiences where they are, connecting with them in a meaningful way, and clearly articulating value in a manner that resonates with the target market.Support Sales and Customer Service with Product and Solutions Marketing initiatives by offering data-driven insights and building impactful collateral to drive demand, boost leads, enhance lead nurturing processes, improve customer retention, and increase lifetime value.Analyze reporting metrics, A/B test results, and quantitative analytics along with qualitative research to guide decision making and adjustments to improve results. Show less

  • Marketing Director

    Jan 2017 - Dec 2021

  • Marketing Manager

    Oct 2014 - Dec 2016
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  The New Stack

  Jun 2022 - May 2024

  Marketing Manager

  The New Stack provides news and analysis for the world of at-scale software development. Aspirational developers, engineering managers, and IT decision makers trust The New Stack to provide clarity in a world of complex technologies.The New Stack is part of Insight Media Group

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  Insight Media Group

  Jun 2024 - now

  Senior Marketing Manager

  IMG is an international media company that owns and manages some of the most trusted brands in the tech media space, including The New Stack, roadmap.sh, and Towards Data Science