Raphael Onyango

Experience

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  African Laughter

  Feb 2015 - Jun 2020

  I am an Account Manager with experience in developing and implementing both Communications and Marketing strategies. I work to propel a brand's image by developing and implementing internal and external communications and marketing strategies in line with an organizations’ overall goal.Duties include:- Identified training requirements and develop plans for training new and existing employees through instructional methods, team coaching, and skill development in digital marketing. - Planned, developed, and implemented PR and Marketing strategies in-line with the clients' overall organizational goals.- Researched, wrote, and edited content such as press releases, media briefs, speeches, Op-Eds, and reports.- Developed, and edited content for a variety of communications mediums such as the website, digital adverts, newsletters, and social media.- Managed and coordinated high-level meetings, press conferences, exhibitions, and one on one interviews between the media and clients.- Provided customer support including handling customer queries, troubleshooting, order processing, and payment processing on the digital space on behalf of the client.As a consultant, I have worked in all kinds of different industries including telecommunication, lobby groups, real estate, and agriculture. These include:- Liquid Telekom- poa! Internet- Pharmaceutical Society of Kenya- Educate! Kenya- Institute of Surveyors of Kenya- Petroleum Institute of East Africa- HassConsult- SUCAMConnect with me today and let us share ideas. Show less Sharing positive, timely, and relevant stories across earned, owned and shared channels have always been a passion and a fun experience for me. I have been privileged to curate content that shapes customer behavior and perception about a company’s programs, products, and services.Core duties· Planning, developing, and implementing PR strategies in-line with the clients’ overall communication goals.· Development and implementation of budgets to deliver Communication objectives.· Liaising with and answering inquiries from the media, individuals, and other organizations, often via digital platforms such as company website, email, social media, and telephone.· Researching, writing, and distributing press releases, media briefs, speeches, and Op-Eds to targeted media.· Collating analyzing and reporting on media coverage.· Writing and editing in-house magazines, case studies, speeches, articles, and annual reports.· Preparing, supervising and storage of marketing collaterals such as publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs· Organizing events including press conferences, exhibitions, open days and press tours· Managing and updating content and engaging with users on the client’s digital space which includes blogs, newsletters, websites, and social media sites such as Twitter and Facebook.· Sourcing and managing speaking and sponsorship opportunities for clients.. Handle crisis management. Show less

  • Account Manager

    Feb 2017 - Jun 2020

  • Communications Consultant

    Feb 2015 - May 2018
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  SMSLeopard

  Jul 2020 - May 2024

  Marketing and Communication Lead

  I am a passionate, highly organized, and diligent Marketing and Communications professional with six years of experience in developing and implementing both marketing and communications strategies. I am highly skilled in building brand awareness and visibility on behalf of the client with the aim of shaping perception, influencing consumer patterns, and generating sales leads.As the Marketing Lead, I was responsible for developing, implementing and reporting on all marketing campaigns.Core duties• Developing and implementing digital marketing strategies for Focus Mobile Ltd geared towards acquisition, and customer retention.• Manage and Co-ordinate Marketing and Creative Teams.• Work closely with the sales and customer service team on customer specific marketing plans/needs.• Identify customer insights to feed into the marketing strategy and translate them into actionable plans that meet their needs.• Overseeing and managing web content for the official website and blog.• Develop and manage marketing assets (e.g. digital content, offline marketing and sales collateral) for the use of the sales team.• Analyze Communication and Marketing reports and develop strategies for optimizing Marketing Campaigns.• Overseeing and Managing the Marketing Budget.-Selected Contributions-• Developed a Loyalty and Referral Program for Focus Mobile Customers.• Developed and implemented an employee advocacy plan.• Project managed the Revamp of the Focus Mobile Website Show less