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Anna Beatty

Anna Beatty

Media and Public Relations Intern

Followers of Anna Beatty716 followers
location of Anna BeattyAtlanta, Georgia, United States

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  • Timeline

  • About me

    Strategy Director, Iris

  • Education

    • Savannah College of Art and Design

      2014 - 2016
      Master's Degree Advertising Graduate

      Activities and Societies: Atlanta Ad Club Concentration in Brand Strategy

    • The Ohio State University

      2007 - 2011
      Professional Writing Minor

    • The Ohio State University - The Max M. Fisher College of Business

      2007 - 2011
      Bachelor of Science Marketing & Advertising

  • Experience

    • Ohio State Bar Association

      Jun 2010 - Sept 2010
      Media and Public Relations Intern

      Wrote feature articles and press releases regarding current events within OSBA and maintained media contact information and assisted with website content

    • Credit Union of Ohio

      Jun 2011 - Sept 2014
      Marketing Specialist

      Developed multi-channel marketing campaigns for print, social, digital, and broadcast for an audience of 30K+. Analyzed consumer behaviors and built targeted social media and digital strategies through the use of syndicated research tools and CRM/CEM software. Defined key performance indicators to support brand objectives and make recommendations based on learnings

    • AWATSON Creative

      Jan 2015 - Nov 2020
      Presentation & Pitch Deck Designer

      Work with emerging start-ups, corporate brands, and keynote speakers on pitch deck development, presentation design, and branded storytelling. Translate complex content into moving presentations using story structures and compelling visuals.

    • Sparks Grove

      May 2015 - Aug 2015
      Strategy Intern

      Led research process and strategic planning around the development of a digital experience for Wells Fargo to make investing more engaging for the millennial demographic. Analyzed consumer behavior and digital trends to develop the cohesive user-centric web application.

    • Melt Sports/Culinary/Entertainment

      Oct 2016 - Nov 2020

      Manage planning, positioning, and campaign strategies for key clients with a concentrated focus in the sports, lifestyle and culinary landscapes. Analyze cultural trends to craft powerful insights, build innovative strategies, and produce clear written communication (proposals, rationales, POV, case studies, etc.) Lead new business team from ideation to concept development and manage all presentation and pitch design.

      • Director of Strategy and Insights

        Jan 2018 - Nov 2020

      • Senior Strategist

        Oct 2016 - Jan 2018

    • Advoc8

      Nov 2020 - Feb 2022
      Associate Creative Director, Strategy

    • Huge

      Jan 2022 - Apr 2023
      Associate Strategy Director

    • Iris

      Oct 2022 - now
      Strategy Director

  • Licenses & Certifications

    • Google Analytics / Ad Words