Lina Caicedo

Experience

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  Key Elements

  Jan 2012 - now

  Marketing Specialist | Model | Brand Ambassador

  • Extensive experience in promoting diverse brands, managing high-profile events, and leading teams to enhance brand visibility and engagement. • Skilled in supervising and coaching brand ambassadors, organizing events with efficiency, and delivering detailed event reports and recaps to optimize brand impact.Brands Represented:Absolute Yachts, Adcomm, AEG Fuels, Aquavita Swim, Bacardi (various brands), BMW, Chevrolet, Clinique, Coach, Corona, Dimontiglam, Dell, Facebook, Ford, Forever 21, Flow Water, Fun Wine, Furla, Gem and Bolt, Google, Green Lotus Hemp, Hub Culture, Illesteva, Jameson, Jeep, Kaseya, L’Oreal (Jonny Ramirez), L’Oreal Skinceuticals, Macallan, Meta, Miami Beach Suncare, NDO H2O, Nintendo, NuMarine Yachts, Oca, Oculto Manor, Oculus, Orlo Designs, Pandora, R.E.M Ariana Grande, Roxana Zubia, Sidesys IT Solutions, Sirena Yachts, Stellantis, SUPmarine Boards, SV Yachts, Telemundo 51, Tom Ford Beauty, TooFar Media, Toyota, Ulta Beauty, Vavel Activewear, Verima, and more.Notable Events:ADCOLOR Awards, Art Basel Miami, Biennale of Moving Images, Big Industry Show, Bravo FanFest, Business Aviation Convention & Exhibition (NBAA-BACE), CBD Miami, CHOICE Hotel Trade Show, Concordia Americas Summit, Conference of the Parties (COP), DattoCon, Eeeeatscon Miami, Electrify Expo, Exchange, FCCA, Food & Wine Festival, Formula 1, Ft. Lauderdale Boat Show, HITEC, iConnections Global Alts, ITG Brands Anniversary Event, Latam Tech Forum, Miami Boat Show, Miami Book Fair, Miami International Auto Show, Miami Open, Miami Fashion Week, Miami Swim Week, Miami Wine & Spirits Expo, NASCAR, Premios Juventud, World Economic Forum (WEF), and more. Show less

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  ColFuture

  Dec 2012 - now

  • Lead strategic initiatives, logistics, and partnerships for ColFuture, a 501(c)3 organization dedicated to supporting Colombian children affected by violence, directly impacting over 100 children annually. • Organize and direct international missions, secure funding, and develop projects that create lasting change in underserved communities. • Maintain close relationships with sponsors, allies, and benefactors to sustain and expand ColFuture’s mission, ensuring effective resource management and regulatory compliance through annual IRS reports. • Oversee website and social media presence to engage supporters and share organizational progress.Key Responsibilities & Achievements: • Leadership of ColFuture’s Annual Missions:Directed impactful missions across Colombia, providing essential school supplies and implementing workshops focused on forgiveness, peace, and education. Reached over 600 children in the following regions: • 2018: Cajibio, Cauca • 2017: Tarapacá and Leticia, Amazonas • 2015: Capurganá, Chocó • 2014: Barlovento, Barranquilla • 2013: Charco Azul, Agua Blanca, Cali • 2012: Bello Oriente, Medellín • “Kick it for the Kids” Soccer Tournament:Creator and director of an annual fundraising event that unites the community to support ColFuture’s cause, raise funds, and engage new sponsors. • “Mini ColFuture” Projects:Led additional local initiatives with significant impact: • 2016: Donated musical instruments to start an after-school program in Charco Azul, Agua Blanca, Cali. • 2014: Distributed 60 soccer balls to promote sports and recreation in Charco Azul, Agua Blanca, Cali. Show less • Led projects focused on sustainable agriculture, enriching soil health by reintroducing nutrients through organic materials and composting, fostering long-term environmental resilience. • Studied and applied plant medicine principles, incorporating ancestral rituals and intentional practices to enhance biodiversity and support natural healing. • Organized educational workshops for children through ColFuture, teaching them to grow their own food from fruit seeds and pineapple crowns, promoting self-sufficiency and an appreciation for nature. • Developed and implemented recycling initiatives to reduce waste and support ecological balance, inspiring youth to become responsible environmental stewards. • Advocated for fruit forests as a regenerative solution, demonstrating the benefits of planting with intention to restore natural ecosystems and provide sustainable food sources. Show less

  • CEO & Founder

    Sept 2012 - now

  • Biology & Sustainable Agriculture Specialist

    Dec 2012 - now
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  PorColombia

  Jan 2013 - Jun 2014

  President, Florida International University Chapter

  • Led and organized monthly meetings, ensuring productive discussions, member engagement, and alignment with the chapter’s goals. • Planned and executed events, fundraisers, and community service initiatives, fostering a sense of community and promoting chapter visibility on campus. • Strategically recruited new members through campus outreach, informational sessions, and promotional campaigns, successfully growing chapter membership. • Coordinated with university officials, guest speakers, and external organizations to enhance event quality and provide meaningful opportunities for members. • Oversaw budget planning and resource allocation for events and activities, ensuring financial responsibility and effective use of chapter funds. • Developed leadership skills among chapter officers, delegating responsibilities and fostering a collaborative team environment. • Maintained consistent communication with members, providing updates on chapter activities and encouraging participation and volunteerism. Show less

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  Dr. Briggle

  Jul 2014 - Aug 2016

  Dental Assistant

  • Prepared patients for treatments and dental procedures, ensuring their comfort and answering questions to ease any concerns. • Assisted dentists chairside by passing instruments, managing suction, and anticipating procedural needs to facilitate efficient and smooth operations. • Conducted dental X-rays, processed images, and ensured radiographic quality to aid in accurate diagnoses. • Performed lab work, including pouring impressions, sterilizing instruments, and managing lab-related tasks to support timely patient care. • Utilized Eaglesoft Software for patient scheduling, charting, and record-keeping, ensuring accurate documentation and streamlined office workflow. • Supported office tasks, including inventory management, ordering supplies, and coordinating with suppliers to maintain essential dental materials. • Educated patients on post-treatment care, oral hygiene practices, and preventive care, contributing to patient satisfaction and improved dental health outcomes. • Adhered to infection control protocols and maintained a clean, organized environment to uphold safety and hygiene standards. Show less

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  MediciLina

  Mar 2018 - now

  Holistic Practitioner & Sound Healer

  • Conducts Cacao Ceremonies, integrating ancient rituals and mindfulness practices to promote healing, community connection, and personal transformation. • Facilitates sound healing sessions using instruments like Tibetan singing bowls, tuning forks, and other therapeutic tools, helping clients achieve deep relaxation, mental clarity, and emotional balance. • Serves as a bridge between indigenous wisdom and modern wellness practices, sharing insights and ancestral knowledge to encourage holistic approaches in daily life. • Designs and leads workshops focused on themes of forgiveness, peace, and personal empowerment, tailored to foster spiritual growth and self-awareness. • Collaborates with community organizations to offer holistic healing services at public events, supporting accessible wellness practices for diverse audiences. • Engages in continual personal and professional development, studying various spiritual and healing modalities, including reiki, meditation, and plant medicine, to expand and enhance the services provided. Show less

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  AdCommTV

  Jun 2018 - Feb 2019

  Event Coordinator

  • Planned, organized, and coordinated trade shows, corporate events, and marketing campaigns to enhance brand visibility and engagement. • Managed and maintained the sales department’s travel schedules, supporting efficient logistics for team members. • Developed and executed social media marketing campaigns, managing a monthly events calendar and creating content that aligned with overall brand goals. • Collaborated with the graphics department to design and produce print ads, flyers, brochures, and other promotional materials. • Maintained databases and generated leads for the sales department through events, promotions, and digital marketing initiatives. • Supported the Senior Vice President with administrative tasks, including scheduling, filing, and event organization. • Coordinated with the accounting team to handle invoicing, proposals, and receipts for events. • Partnered with the MDU sales team to plan and execute property events, driving customer engagement and new customer activations. • Created and managed spreadsheets, follow-up emails, letters, ad copy, and presentations for both internal and client-facing needs. • Managed data entry for new accounts, supported proposal preparation, and handled administrative aspects of sales support. • Represented the company at trade shows, conferences, and events, managing booth staff and promoting Adcomm’s services. • Traveled to meet with clients and prospects, strengthening client relationships and exploring new business opportunities. • Collaborated with senior management to develop innovative sales offers and product initiatives that aligned with market demands. Show less

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  Hub Culture

  Dec 2018 - now

  Consciousness & Cultural Liaison

  • Facilitate meaningful connections and promote collective consciousness within Hub Culture’s global community, fostering spaces where leaders and innovators can share ideas and explore solutions for positive impact. • Cultivate and maintain relationships within social networks to create opportunities for thought leadership, cultural exchange, and innovation. • Act as a bridge for indigenous wisdom, integrating ancestral perspectives and traditions into Hub Culture’s community to inspire and deepen collective awareness within corporate and creative circles. • Conduct Cacao Ceremonies and other consciousness-building activities to support personal and professional growth within the community. • Supported HubCulture’s presence at high-profile events, including Miami Art Basel, the World Economic Forum (WEF), and the Conference of the Parties (COP). Show less