Candice Boldosser

Experience

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  Journal Publications

  Jul 2006 - Mar 2007

  Account Executive

  I was an Account Executive for the Central Penn Parent Magazine. I sold print ads and started to venture into online ad options. During my short time there, I brought in about $100k net billing. I spent my time prospecting for new business, spreading the word on what a great magazine it is, retaining current advertisers and building relationships. I was also responsible for coordinating the content and ad copy for each of my clients every month.

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  PennLive.com

  Mar 2007 - Dec 2012

  I was the Sales Supervisor for PennLive.com/Advance Digital and the point of contact for the LehighValleyLive.com sales team. I am very familiar with the Central PA area and have extensive experience in business to business sales. I worked for PennLive.com for almost 6 years and have tremendous knowledge when it comes to the digital media aspect of a business. I have experience with consulting, digital strategy, strategic planning and online reputation management. In this position I managed 4 employees, directed and motivated the sales team in order to achieve sales objectives. I helped the sales team identify new account opportunities, qualify prospects, and work through the stages of the sales cycle to close new account business. I managed the effort and activity of the sales team in alignment with sales goals. I generated sales opportunities and identified business targets for the sales team. I shared my online expertise and advised clients on new campaign ideas to generate continued results while connecting my clients to digital media. Offer clients the best options that are out there in the online world, from recommending successful social media marketing tools, search engine marketing, SEO, network advertising, niche marketing, to local targeting on PennLive.com. I also represented PennLive.com at events and trade shows. Through all of this experience I have built many relationships in the community, with advertising agencies, businesses, associations, etc. Show less I identify new account opportunities, qualify prospects, and work through the stages of the sales cycle to close new account business. I also manage new and existing client campaigns to successfully meet and exceed client performance expectations. I share my online expertise and advise clients on new campaign ideas to generate continued results. Most of my time is spent developing, managing and maintaining client relationships through frequent contact and in person meetings. I need to be dynamic and creative! I also spend my time networking, cold calling and attending seminars and events. Show less

  • Sales Supervisor

    Jun 2011 - Dec 2012

  • Account Executive

    Mar 2007 - Jun 2011
• 

  PA Media Group

  Jan 2013 - Feb 2013

  Digital Sales Consultant

  PennLive.com and The Patriot-News merged in January to become The PA Media Group. With the company heading toward a more digitally focused future, my role was a Digital Sales Consultant. My position required me to go on sales calls with 8 different account representatives and train them on the digital side of the business. I helped reps target clients to go after, assisted with the digital recommendation for each client after doing a needs analysis, talked through the process with the rep and guided them on putting together a comprehensive proposal for the client. I would also attend the presentation appointment with the account representative and help pitch the client. Show less

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  MANSI Media

  Mar 2013 - Aug 2013

  Director of Interactive Media

  MANSI Media is a national newspaper and online advertising placement service. My job was to oversee the digital direction of our clients and make sure they were exposed to all that the digital world has to offer. I also aimed to help clients understand the importance of advertising in print as well as the newspapers websites. The customer penetration is enormous when taking advantage of both media’s. When a newspaper’s print, online and mobile products are combined, they reach a larger audience than ever before. From providing research and planning advice to flawless placement and billing, we simplified the online and newspaper placement process for clients and advertising agencies. Show less

• 

  Sinclair Broadcast Group

  Sept 2013 - now

  Developing data solutions and strategies for unique use cases. Using data science to develop a strategy to improve the effectiveness of a clients media outcome. Focused on delivering deterministic targeted advertising solutions via OTT/CTV. Oversee all digital objectives for CBS21 & CW Central PA. Lead team of Marketing Consultants on all digital sales objectives, focusing on omni-channel solutions. I develop new digital initiatives and programs to advance our digital platform. Develop processes for digital workflow to ensure consistent execution, robust reporting and performance against client targets. Liaise with AdOps, regional managers, vendors, corporate, vertical leads to accomplish goals and find solutions to problems.

  • Data Kitchen Product Manager

    Sept 2021 - now

  • Digital Sales Manager

    Sept 2013 - Dec 2021