
Stephanie Tang
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About me
Consulting Manager at The House of Marketing
Education

Ecole Sun Yat Sen de Belgique
1997 - 2007Brussels Chinese School Magna cum laude
Haute Ecole 'Groupe ICHEC - ISC Saint-Louis - ISFSC', Bruxelles
2010 - 2012Master International Management Magna cum laudeActivities and Societies: Minor: Sustainable development

Beijing University of Technology
2010 - 2010International Exchange Program Contemporary Chinese Business & Culture Summa cum laude
Haute Ecole 'Groupe ICHEC - ISC Saint-Louis - ISFSC', Bruxelles
2006 - 2010Bachelor Business Administration Cum Laude
Experience

Isolants Victor Hallet SA
Feb 2009 - Mar 2009Internship
L'Oréal
Dec 2010 - Feb 2011Belgian finalist of the Brandstorm Business Game
Delhaize Belgium
Jun 2011 - Sept 2011CSR Internship (Quality department)- Assessment for the expansion of sustainable palm oil in private label products (RSPO - Certified Sustainable Palm Oil)- Expansion of the sustainable fish assortment (MSC label)

Tom&Co
Feb 2012 - Jun 2012CSR Internship (Marketing department)Master thesis "Designing a Corporate Social Responsibility Strategy. Case Study: Aniserco"

Bpost
Oct 2012 - Jul 2015Product ManagerContextAs a recent graduate, I began my career as a Junior Product Manager, supporting two Senior Product Managers across a diverse B2B product portfolio. Following an internal reorganization, I quickly assumed greater responsibilities, leading multiple projects from strategic planning to implementation.Key responsibilities- Modernized bpost’s B2B mail solutions by shifting from a product-centric to a customer-centric approach through competitive benchmarking, field research (client interviews, focus groups, quantitative analysis), and iterative testing and learning.- Led the successful migration of 2000+ customers to a new registered mail system, ensuring a seamless transition for both clients and internal operational teams. Show less

Undisclosed Dinner
Aug 2014 - Aug 2018FounderUndisclosed Dinner brings chefs and foodies together for unique gastronomic experiences in secret places.“Togetherness through tastiness", I firmly believe that food unites people regardless of their social class, race or background. Being passionate about innovative food concepts and event management, I decided to launch Undisclosed Dinner. The first event successfully attracted 80 foodies and media attention. Undisclosed Dinner is one of "The Most Unique Dining Experiences In Brussels" according to The Culture Trip. Show less
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Prince Albert Fund (KBF)
Aug 2015 - Aug 2016LaureateSelected by the Prince Albert Fund to acquire an entrepreneurial experience during a 12-month international mission abroad for a Belgian company. Project in San Francisco for NEWTREE as a Business Development Manager (see description above).More about the Prince Albert Fund (www.princealbertfund.be): "Our mission is to help talented young professionals discover and develop their true international leadership potential and so contribute to the development of the Belgian economy and Belgian international business by leveraging Belgian companies and organizations.For three decades, the Prince Albert Fund has helped young Belgian professionals develop an international career by giving them opportunity to manage a 12-month business project for a Belgian company outside Europe. This very selective entrepreneurial international experience has contributed to the careers of hundreds young people, who since have achieved senior leadership positions as entrepreneurs or in international business. In this way, the Fund has succeeded in its aim to drive talent that will make a difference to society in general." Show less

NewTree
Aug 2015 - Aug 2016Business Development ManagerContextWith the Prince Albert Fund (PAF), I had the opportunity to work one year abroad in a Belgian company of my choice. I decided to join Newtree in San Francisco and help the company strengthen the brand in California.Key responsibilities- Collaborated with management and cross-functional teams, working closely with both front- and back-of-house operations to create demand and improve market presence.- Led all marketing initiatives, including events, digital campaigns, and in-store promotions.- Explored and developed new sales channels, including food trucks, franchise models, and catering partnerships.- Managed and motivated a team of 8 employees, ensuring alignment with company goals.- Proposed and implemented a revised pricing strategy to increase competitiveness and profitability.- Streamlined and implemented operational procedures to boost efficiency across the business.Acquired skills & competencesPeople management, pricing strategy, digital and in-store campaign management, customer, B2B partnership management, customer relations, product launch coordination. Show less

Bpost
Sept 2016 - Mar 2017Innovation ManagerContextBuilding up on my experience as a Product Manager, I was excited to join bpost again as an Innovation Manager. In this role, I applied methodologies such as Business Design Thinking to create compelling value propositions and validate them in the market. Working in an agile environment, I gained hands-on experience as a Scrum Master.Key responsibilities- Developed, tested, and implemented innovative solutions to enhance customer value and drive business growth.- Led digital transformation initiatives, transitioning traditional postal services to digital platforms, with a focus on integrating advertising opportunities.- Conducted market research and trend analysis, collaborating closely with other European postal companies to share insights and best practices.Key results- I was in the lead of the development of a customer portal tailored for SMB clients to manage daily postal operations such as receiving and sending mail. With an optimized user experience, the portal aimed at becoming a valuable tool for cross-selling advertising solutions, enhancing both client efficiency and business growth opportunities.Acquired skills & competences: Lean methodology, scrum framework, agile approach, hands-on & entrepreneurial, design thinking, qualitative and quantitative surveys, innovation funnel, stakeholder management. Show less

The House of Marketing
Oct 2017 - nowAt The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision on marketing. More info on www.thehouseofmarketing.eu The House of Marketing is part of Customer Collective, a disruptive ecosystem leading customer-focused commercial transformations. Customer Collective creates future-proof company growth through customer value, by solving the customer equation. The group combines they key 4 pillars of this equation: customer strategy, digital acceleration, data & technology. Projects :- CRM Manager in the Automotive industry Show less
Consulting Manager
Feb 2022 - nowSenior Marketing Consultant
Nov 2018 - Jan 2022Marketing Consultant
Oct 2017 - Oct 2018

Customer Collective
Jun 2021 - nowClient PartnerCustomer Collective is one of Europe’s leading marketing collectives, delivering state-of-the-art marketing capabilities to ambitious companies that want to get ahead of the curve. The group offers one-stop access to niche expertise in the five domains critical to business success: customer strategy, digital, technology, data, and creative & performance. By assembling dedicated, multi-disciplinary teams from across its member companies, Customer Collective tackles any marketing challenge with ruthless focus and flawless coordination, delivering world-class results to businesses across Europe from our offices in Belgium, the Netherlands, and Germany. Customer Collective was founded with the support of Down2Earth Capital and Quanteus Group. Our collective includes the brands addData, Ancor'd, Dignify, EnoRm, Fightclub, flowresulting, SalesX, The House of Marketing, Upthrust, and Webworks. For more information, visit www.customercollective.eu. Show less
Licenses & Certifications

Prince Albert Fund Candidate
King Baudouin Foundation
Certificat d'Etudes en Contrôle de Gestion
ICHEC Brussels Management SchoolFeb 2014
Languages
- enEnglish
- frFrench
- duDutch
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