Lucas Rodrigues

Experience

• 

  Mercedes-Benz do Brasil Ltda.

  Jan 2002 - Jan 2004

  Comunication Analist
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  Grey Group

  Jan 2005 - Jan 2008

  Account Manager - Advertising and Communications Area

  • Main customers served: DaimlerChrysler; Mercedes-Benz; Imedeen; Blockbuster; Boehringer Ingelheim.• Team management responsible for the communication strategy of a diversified range of accounts, focusing on the asset results in all medias to accelerate the knowledge of the brand and sales growth.• Targeting the Automobile, Pharmaceutical and Entertainment Market, always acting in search of the incessant expansion of the brands.• Responsible for monitoring and implementing strategies in Latin America, Asia and Africa, focusing on effective actions to the customer needs. Show less

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  Mona Cultural

  Jan 2008 - Jan 2012

  Partner - Board Account Director

  • Business consulting for investment in culture, mainly through Incentive Laws.• Strategic planning and implementation, financial, logistics, commercial and communication; prospecting and maintaining of the relationship with the customers.• Control of the cultural performance of the brand: mapping of the social performance, building strategic partnerships, identifying necessities, defining the destination of funds and follow up.• Main customers served: Gerdau; 3M; Volkswagen; Mercedes-Benz; Votorantin; Medley; Credit Suisse; Pepsico; BASF; Grupo Abril; Rede Energia; Nívea; Ericsson. Show less

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  Z+ Comunicação

  Dec 2012 - Apr 2014

  Account Manager

  • Strong performance in strategies to leverage the Hyundai brand in Brazil through the largest Share of Spending of the market.• Supporting the retail campaigns in media off, all over Brazil for Ford and Subaru car dealearships.• Main clients served: Hyundai; Subaru; Great Wall; Concessionárias CAOA (Ford, Hyundai, Subaru)

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  FCB Brasil

  May 2014 - Jan 2017

  • Main customers served: SKY; ZAP Imóveis; MIS (Museu da Imagem e do Som).• Advertising Service Management on-line and off-line, trade marketing, retail and relationship´s marketing.• Success in developing the brand SKY which was the leadership of Share of Mind in the category and consolidation of the 2nd largest market share.• Excellence launching and positioning of the company SKY in prepaid segment for including the C-D social classes.• Success in the geographical growth of the company ZAP Imóveis; absolute leadership in 60% of the advertisings for the Real Estate market (short list in Cannes 2015).• Internal Control Budget, organization of the informations within the team and monitoring the project results. Show less

  • Account Director

    Nov 2016 - Jan 2017

  • Account Manager

    May 2014 - Jan 2017
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  LOV

  Jan 2017 - Jan 2018

  Account Director

  • Managing multifunctional teams, working as a facilitator among them and helping the recognition of new opportunities for the team and agency. • Leadership solidified on the fundamentals of: Commercial growht, Quality and Happiness of the team.• Negotiation and implementation of Nívea's Digital Account.• Servicing the digital campaigns for: Philips (male grooming, female grooming, Kitchen Appliances, Medical and Health Care, etc); Oreo, Schin, Nivea and Intel.

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  Cartão Elo

  Jul 2018 - Jan 2019

  Marketing Manager

  • Digital platforms' management, regarding target segmentation, content tailoring, direct marketing campaigns, increasing quality on a client's life cycle.• Leading strong projects to activate new product segments through the main digital channels • Focus on boosting up the integration among teams and developing the implementation of saving projects.• Direct contact with Banco do Brasil (largest Latin American Bank), to solve the main ON and OFF communications demmands of its credit card (ourocard Elo) Ourocard Elo. Show less

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  GREY BRASIL

  Jan 2019 - Jun 2020

  Group Account Director

  • Managing multifunctional teams, working as a facilitator among them and helping the recognition of new opportunities for the team and agency.• Leading the integration teams of digital campaigns and CRM plataforms.• Leadership solidified on the fundamentals of: Commercial growht, Quality and Happiness of the team.• Negotiation, Set up and implementation of 99 Foods.• Servicing digital and offline campaigns for: GSK (Eno, Sonrisal, Corega, Sensodyne, Cataflam), Volvo cars, Tourism New Zealand, 99 fods, JC Decaux.• Budget control for media spends and productions.• Build and present inovations and other services to provide growth.• Develop the brand strategy for short and long terms, integrating media, trade, influencers and sponsorships efforts. Show less

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  Publicis Groupe

  Jul 2020 - May 2022

  Business Director

  • Lead PlataformGSK operation, being responsible for marketing initiatives.• Management work-process between client and agency departments, developing strategies and provide growth.

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  Digitas Dubai

  May 2022 - now

  Business Lead - Middle East & Africa