Lucas Coelho Marques

Experience

• 

  Osklen

  Jan 2014 - Dec 2016

  Sales Manager

  • Work focused on sales of apparel, footwear, and accessories.• Key responsibilities: Acquisition and enhancement of soft skills.

• 

  Nuquali - Núcleo de Estudos em Qualidade na Indústria de Alimentos

  Sept 2015 - Jul 2017

  • Experience in the quality sector with an emphasis on good manufacturing practices, traceability, analysis and correction of SOPs, and general knowledge of HACCP and GMP. • Experience in the quality sector with an emphasis on good manufacturing practices, traceability, analysis and correction of SOPs, and general knowledge of HACCP and GMP. • Experience in the quality sector with an emphasis on good manufacturing practices, traceability, analysis and correction of SOPs, and general knowledge of HACCP and GMP.

  • People Coordinator

    Sept 2016 - Jul 2017

  • Coordinator of Sociocultural Programs (People Management + Marketing)

    Feb 2016 - Sept 2016

  • Director of Projects Advisor

    Sept 2015 - Feb 2016
• 

  Consea Júnior | Consultoria em Engenharia de Alimentos

  Sept 2015 - Dec 2015

  Trainee

  • Project Participation: Collaborating as part of a team on real consultancy, marketing, design, software development, or other projects within the junior company's scope.• Hands-On Learning: Gaining practical knowledge in your field by applying college-acquired concepts to real-world scenarios.• Research and Analysis: Collecting and analyzing relevant information for projects, including market research, competitor analysis, and data gathering.• Solution Development: Working with the team to develop solutions and recommendations for junior company clients.• Team Collaboration: Collaborating within teams to achieve set goals and deadlines on projects.• Presentations and Reports: Preparing presentations and reports for clients, highlighting achieved results and team recommendations.• Time Management: Effectively managing time to meet deadlines and balance academic responsibilities with work at the junior company.• Feedback and Evaluation: Receiving constructive feedback from more experienced junior company members to enhance skills and contributions. Show less

• 

  PET Engenharia de Alimentos

  Nov 2017 - Dec 2018

  • Chaired weekly group meetings and facilitated the strategic planning session.• Led projects within a collaborative and purpose-driven team environment, emphasizing excellence to enhance the course, students, and society (utilizing techniques such as Brainstorming, 5W2H, PDCA, and a mindset of continuous improvement).• Developed smart spreadsheets for task management, fostering process improvement for the team.• Represented the group at external events and cultivated strong relationships with sponsors, clients, and partners, securing long-term partnerships. Show less

  • Project Director

    Mar 2018 - Dec 2018

  • Project Member

    Nov 2017 - Mar 2018
• 

  Vida Veg

  Oct 2019 - Jun 2020

  Commercial Intelligence Intern

  • Gained extensive experience in event management.• Expanded networking opportunities.• Direct engagement with business leaders.• Aptitude for handling challenging situations.• Contributed to the technical sales of innovative vegetable-based products in the Brazilian market.

• 

  Vem do Verde

  May 2020 - Jan 2021

  Administrative, Logistics and Commercial Intern

  • Basic understanding of contract functionality and structure.• Improved knowledge in logistics and Excel spreadsheets.• Contribution to boosting the brand's presence in the state of Rio de Janeiro.

• 

  Ramos e Silva Correspondente no País

  Mar 2021 - May 2021

  Business Operator

  • Outsourced work for Banco Santander.• Opening accounts for individuals and businesses (PF and PJ).• Sales of card machines for individuals and businesses (PF and PJ).• Expansion of client network.• Enhancement of data analysis for client prospecting.• Proficient understanding of day-to-day banking operations.

• 

  Pif Paf Alimentos

  Jun 2021 - May 2022

  Intern in Industrial Production

  • Monitoring of PTPs (Production Target Plans) and development of projects to facilitate managers in seeking improvements.• Launch of a national project for decarbonization of the production chain.• Time-motion analysis and monitoring of each stage of the production process, identifying productivity improvement opportunities.• Analysis and pursuit of waste reduction and areas for minimizing losses.• Monitoring, updating, and training on Operational Procedures.• Tracking and addressing deviations. Show less

• 

  Natural e Ponto

  Mar 2022 - Jun 2022

  Account Executive

  • Client Prospecting: Identifying and approaching potential clients through market research, networking, and other strategies to expand the customer base.• Product Presentation: Delivering compelling presentations of company products tailored to meet specific customer needs.• Sales Negotiation: Negotiating terms, prices, and sales conditions with clients, aiming to secure advantageous agreements for both parties.• Account Management: Maintaining strong relationships with existing clients, addressing their needs, and providing post-sale support.• Business Proposal Development: Crafting detailed and personalized business proposals, including price quotes and relevant information.• Sales Target Achievement: Setting sales targets and working towards achieving them, monitoring progress regularly. Show less

• 

  Vida Veg

  Nov 2022 - Oct 2023

  • Promotional Management: Proficient professional development with a team of promoters at the point of sale, focusing on continuous improvement in the quality of service execution to enhance and evolve KPIs.• Strategy Development: Formulating trade strategies based on market analysis, industry trends, and competitor insights.• Data Analysis: Collecting and analyzing sales data, product performance, and field reports to identify opportunities and areas for improvement.• Meeting Facilitation: Chairing weekly, bi-weekly, and/or monthly meetings across various areas with a focus on professional development.• Budget Management: Overseeing trade marketing budget, monitoring P&L, ensuring effective resource allocation, and conducting Kick-off for the subsequent year.• Collaboration with Sales Team: Working in conjunction with the sales team to ensure efficient implementation of trade strategies at the point of sale.• Support Material Development: Creating marketing materials, merchandising, promotions, and training materials for sales teams and retailers.• Results Monitoring: Tracking the performance of trade marketing campaigns, assessing ROI, and making adjustments as necessary.• Market Research: Conducting market research to understand customer needs and emerging trends.• Team Management: Leading internal, external, and intern teams.• Competitor Evaluation: Monitoring competitors' marketing strategies and adapting trade marketing strategies accordingly.• Performance Reporting: Preparing regular reports for senior management, highlighting the performance of trade marketing initiatives and making recommendations for improvements.• Implementation of Setups: Developing setups in national networks to promote category, brand, and products in an innovative manner. Show less • Data Analysis: Collecting, analyzing, and interpreting sales data, product performance, and market information to help identify trends and opportunities.• Market Research: Conducting market research to understand consumer behavior, preferences, and market trends.• Strategy Development Support: Assisting in the creation and development of trade marketing strategies.• Communication with Sales Team: Maintaining regular communication with the sales team to ensure they are informed about trade marketing strategies and can effectively implement them.• Support in Negotiating with Retailers: Assisting in negotiations with retailers to ensure proper product exposure and promotions at points of sale.• Reporting and Presentations: Preparing reports and presentations on the performance of trade marketing initiatives, highlighting results and areas for improvement.• Training and Development: Participating in training programs to enhance skills in data analysis, software tools, and marketing strategies.• Assistance in Events and Promotions: Assisting in the organization and execution of promotional events and marketing campaigns at the point of sale.• Product Management Support: Collaborating with the product management team in the development and launch of new products.• Continuous Learning: Keeping up-to-date with industry trends and best practices in trade marketing. Show less

  • Senior Trade Marketing Analyst

    Jun 2023 - Oct 2023

  • Junior Trade Marketing Analyst

    Nov 2022 - Jun 2023