Lauren Sutherland, MBA (she/her)

Experience

• 

  Green Mountain Swim Club

  May 2007 - Aug 2010

  Public and Private Swim Instructor
• 

  Forest and Indian Acres Camps

  Jun 2012 - Aug 2012

  Summer Camp Counselor
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  Espresso Royale Coffee

  Aug 2012 - May 2013

  Barista
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  Banana Republic

  Sept 2013 - Jan 2014

  Sales Associate
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  Bed Bath & Beyond

  Sept 2013 - Jan 2014

  Sales Associate and Customer Service Representative
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  Steele Associates

  Jan 2014 - Oct 2014

  - Acted as liaison between project leaders and city council officers by preparing construction documents, applications and attending client and municipal progress meetings as a proxy- Coordinated supplier material bids and hired on-site construction crew members

  • Contract Administrator

    Apr 2014 - Oct 2014

  • Intern

    Jan 2014 - Apr 2014
• 

  Coldwell Banker Devonshire Realty

  Feb 2015 - Jul 2016

  - Increased YOY sales by $6M- Streamlined marketing processes for both Buyer- and Seller-side transactions and integrated steps into the CRM tool- Improved digital marketing ROI and organic lead capture by taking advantage of end-of-sale momentum to gather agent reviews and win referrals - Introduced and coordinated new agent promotional efforts such as sponsoring a local 5K, rebranding agent material, designing frisbee giveaways, writing informational blog content

  • Marketing Manager and Transaction Coordinator - Kimberly Austin LLC

    May 2015 - Jul 2016

  • Marketing Coordinator - Kimberly Austin LLC

    Feb 2015 - May 2015
• 

  City of Minneapolis

  May 2017 - Dec 2017

  Graduate Employee + Urban Scholar

  - Revamped outdated customer building guides by updating code requirements and creating illustrations to enhance understanding- Created an application guide for solar panel installations using current industry standards and building code requirements

• 

  University of Minnesota

  Jun 2017 - May 2018

  - Proposed using acquisition data to supplement industry player interviews and secondary research to define emerging epigenetics market, full of protected proprietary information- Led team in research process to interview businesses, non-profits and job seekers and used storytelling to combine qualitative insights with census, performance data to propose incentive restructuring for an economic development initiative - Led sub-team to deliver an analysis on 10 value-added oat-based products, using primary and secondary market research, including target market profiling and revenue/cost studies- Recommended pricing points for an entrepreneurship web video service based on survey data (Qualtrics) and competitor research

  • Consultant - Carlson Ventures, Consulting Enterprises (academic-based projects with real clients)

    Mar 2017 - May 2018

  • Consultant - Economic Development Fellow (student volunteer-based projects with real clients)

    Jun 2017 - Nov 2017
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  CCF

  Jan 2019 - May 2019

  New Business / Brand Development

  Accounts worked on: Trimble, Altru Health System, Cheyenne Mountain Zoo, Boy Scouts of America, Metro Transit- Aided client reorganization by calling attention to pain points after analyzing qualitative primary research in a new way- Supported strategic business planning by highlighting gaps and opportunities in the transportation logistics industry- Maximized and evaluated media exposure for clients through analysis of out-of-home, radio proposals for strategic fit

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  Italian Cultural Institute of Louisville

  Apr 2019 - now

  Member Communications Manager

  - Engaged with members through monthly newsletters and inquiries- Continuously improved customer experience on website; managing Squarespace, Stripe, Mailchimp accounts and integration- Implemented new ways to engage with members during COVID while practicing social distancing

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  ICF Next

  Jun 2019 - Apr 2020

  Loyalty + Customer Marketing Strategist

  Accounts worked on: J&J Gaming, Metropolitan Airports Commission, Darden, The BrandLab- Increased client satisfaction and team collaboration by overhauling 7 internal industry trend decks, infusing data from industry reports and syndicated research with current brand initiatives and innovations- Developed a donor campaign that delivered cross-functionally on media, 1:1, PR, and creative/content strategies- Published two articles that increased brand awareness: Building a Case for Sustainable Retail and Purpose Driven Participation- Produced Loyalty program POVs, benchmarking email + SMS performance, researching consumers and competitors to support client and new business teams Show less

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  Minnesota DFL Party

  Oct 2020 - Nov 2020

  Voter Activation Regional Director

  - Upheld Biden-Harris campaign Health and Safety protocols in the office and at GOTV events- Managed inventory of thousands of items, including receiving shipments and distributing campaign materials to organizers, volunteers and constituents- Took the initiative to coordinate donation drop-offs of kitchen/living room items and leftover PPE to Bridging MN and People Serving People

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  ICF Next

  Jan 2021 - Sept 2023

  - Worked cross-functionally with analytics, project management, and client to redesign 2 loyalty programs for a retail and hospitality brand (competitive analysis, customer journey mapping, stakeholder interviews, Humanizing Loyalty workshops, phased presentations) [Gabe's Unbelievable Rewards went live January 2023]- Co-authored and published on topics in the loyalty space- Synthesized and presented industry trends and insights to clients during quarterly and strategic business reviews - Managed partnerships for Amtrak Guest Rewards loyalty program, including relationship management, project management, marketing strategy and development/implementation of campaigns across email and website using JIRA. - Completed 2 loyalty program redesigns for a restaurant and energy brand (customer journey maps, competitive analysis) [SMECO Energy Perks in pilot 2022]- Co-authored and published articles and reports on loyalty in CPG, Retail, Travel + Hospitality industries

  • Senior Strategist

    Mar 2022 - Sept 2023

  • Strategist

    Jan 2021 - Mar 2022
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  Phaedon

  Sept 2023 - now

  • Associate Director of Strategy

    Feb 2024 - now

  • Senior Strategist

    Sept 2023 - Feb 2024