Michelle Aikin

Experience

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  Washington TRU Solutions at the Waste Isolation Pilot Plant

  May 2007 - Aug 2007

  Communications Team Member (Intern)

  - Edited various procedures for the Waste Isolation Pilot Plant.- Wrote press releases and articles for the internal newsletter.

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  NewTec

  Sept 2007 - Jul 2009

  Editor/Technical Writer

  • Edited Government documents including SOPs, Work Assignment Orders and engineering projects.• Wrote assessments and Part III WAOs for over 25 projects.• Collaborated with project leaders on writing, developing and editing research documents.• Assisted in designing, writing and editing the company newsletters.• Led a team in converting over 600 Government forms from Adobe to PureEdge.

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  Roswell Daily Record

  May 2010 - Aug 2010

  Staff Writer (Intern)

  - Wrote articles for the local newspaper and Vision magazine.- Reported on local events, networked with Roswell community while covering news andinterviewed people for article content.

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  University of Nevada Las Vegas

  Jan 2011 - May 2012

  Web Coordinator/Teacher’s Assistant/Editor

  • Mentored and counseled undergraduate students about post-graduation, how to build portfolios and other topics involving student life and school work. • Assisted in undergraduate journalism/general education courses. • Aided in research projects and assisted department with administrative work. • Revamped an outdated website and increased content and traffic on the site. • Edited and published articles for university website.

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  AK Sales & Consulting, Inc

  Nov 2012 - Jul 2013

  Marketing Coordinator

  • Built, designed and wrote all original copy for company website.• Designed and wrote sales brochures and information pamphlets.• Managed all state and contract paperwork.• Processed, verified and edited quote requests.

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  RR Donnelley

  Aug 2013 - Apr 2015

  Production Coordinator/Editor

  • Manage department projects and facilitate communication between both domestic and international locations.• Develop and revise Standard Operating Procedures (SOPs) and Job Aids used to train and educate.• Actively contribute in workshops and forums that led to multiple department innovations.• Edit, proofread, research and audit documents.• Create and manage client projects.• Generate computer macro automation to increase accuracy and decrease processing time on deadline oriented tasks. Show less

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  AustinCSI (GoDaddy)

  Apr 2015 - Apr 2018

  Consultant/Vertical Lead

  As a consultant for the largest internet domain registrar and web hosting company in the world, I work on the Marketing Operations team:● Collaborates with stakeholders and the UX team to coordinate website updates and marketing events associated with inbound efforts.● Contributes to team training and expansion of process knowledge to non-team members.● Works closely with the marketing and sitecore platform teams to address issues and create solutions for campaigns and website updates.● Continues to expand knowledge and skills outside of CMS tool including JSON for Navigation updates and advanced JIRA applications for managing stories and projects. ● Leads Agile ceremonies and trains teams on agile philosophies.● Triages team’s bugs and maintains backlog for Purchase Path vertical.● Creates and edits company FOS webpages using Sitecore CMS. Show less

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  GoDaddy

  Apr 2018 - now

  Marketing Technologist

  Build, maintain, and optimize GoDaddy.com site using a customized Sitecore CMS. Manage hundreds of pages across 56 markets.Use RedPoint RPI to drive personalization, split testing (A/B/n and Multivariate), and Omni-channel marketing campaigns.Work daily with the marketing team, creative team, and content implementation team to facilitate high value customer experiences for GoDaddy’s customers. Value is created through close work with all stakeholders to understand prioritization and the delivery of personalized experiences to the relevant customer segments in a high volume operational model utilizing GoDaddy’s content management system and surrounding technologies.• Implement new content across the GoDaddy site through the content management system and surrounding technologies and negotiate prioritization of content to be implemented with stakeholders. • Create and modify personalization rules to tie customer segments to offers, and to tie the creative options and placements for those offers.• Work with the i18n team on managing the localization of content across international markets.• Responsible for QA and troubleshooting issues across hundreds of pages. ● Sitecore ● JIRA ● Productivity ● Testing ● Web page creation ● Kanban ● RedPoint ● Split Testing● Jenkins ● Agile Show less

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  Taylor Morrison

  May 2021 - now

  Website & Digital Content Manager