Anna Mayor

Experience

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  WBUL 1620

  Jan 2007 - Apr 2007

  News Anchor

  • Broadcast daily AP news for live radio news.

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  The Oracle

  Sept 2007 - Nov 2008

  Staff Writer

  • News reporter covering a range of university topics.• Interviewed sources, conducted background research, and wrote stories on deadline.

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  Filipinas Magazine

  Nov 2008 - Sept 2009

  Freelance Journalist

  • Enterprised feature stories.• Engaged in research and in-depth interviewing.• Shot photographs to accompany stories.

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  The Alumni Voice Magazine

  Jan 2009 - May 2009

  Contributing Writer/Intern

  • Wrote profiles, feature stories, and news updates.• Maintained appearance of online networking pages.

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  The Tampa Tribune

  Jan 2009 - May 2009

  Freelance Journalist

  • Responsible for writing, editing, photography, and videography. • Assisted TBO.com staff to publish stories on the Web. Freelanced for The Tampa Tribune as part of a Multimedia Journalism course at the University of South Florida. Article was published on page 1A in February 2009.

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  Florida/Caribbean AIDS Education and Training Center

  May 2009 - Aug 2015

  • Serve as the public relations contact and liaison with community organizations, university units, state and federal agencies, service providers, and collaborative partners.• Manage conference exhibition hall sales and logistics for the annual conference.• Obtain commercial support in the form of grants, exhibitions, and advertising.• Maintain mailing lists, subscriptions, marketing statistics, and material distribution.• Communicate face-to-face with clinicians and other health professionals at local, state, andnational conferences to promote services and resource materials.• Write promotional and educational vignettes, scripts, and e-mail messages to create awareness ofresources and events.• Maintain and manage content on webpages and social media. Show less

  • Communications & Marketing Officer

    Mar 2013 - Aug 2015

  • Communications & Marketing Specialist

    Jul 2011 - Mar 2013

  • Marketing Specialist

    May 2009 - Jun 2011
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  South Florida College of Public Health

  Sept 2015 - Jan 2023

  Engagement Officer

  • Build and cultivate relationships with members of the College of Public Health community, including students (current and prospective), faculty, staff, and alumni.• Promote the College of Public Health through storytelling on the website, social media platforms, and print marketing collateral.• Oversee management of the college’s social media pages and strategically plan posts for Facebook, Twitter, Instagram, LinkedIn and TikTok.• Ensure quick response rates for engagement and monitor content seven days a week. • Cover live events via social media, including live Tweeting and Instagram stories, in addition to sharing photos and other compelling content. • Boost content, develop and manage all social media ads promoting academic programs. • Develop style guides and social media plans, including planning live streaming content. • Conduct Facebook Live interviews with faculty, students and staff. • Write/edit stories supporting the mission—improve the public's health through advancing discovery, learning, and service—for the monthly Monday Letter newsletter.• Assist in the production of graphic design elements in support of the College of Public Health, sometimes on short notice and with immediate deadlines.• Participate in the planning and implementation of college-wide special events.• Review marketing materials before final publication for grammar and adherence to marketing guidelines.• Manage communications for the Salud Latina USF initiative, including establishing a branding presence, social media graphic creation, social media page creation, contacting news media, listserv management, mass email marketing, and marketing flyer/collateral creation. Show less

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  University of South Florida College of Arts and Sciences

  Jan 2023 - now

  Director

  Manage, coordinate and participate in the development of college-wide marketing and communications strategies.Serve as a liaison in building external and internal relationships to shape and effectively communicate the college image, brand and position.Partner with senior leadership on strategic initiatives to support the mission, vision and reputation of the college.