Aaron Windsor

Experience

• 

  Bigfish Creative Group

  Aug 2014 - May 2016

  Digital Media Coordinator

  • Actively analyze and optimize paid search campaigns based on revenue, click and conversion rates, advertising spend, and overall campaign performance to ensure clients met budgetary and ROI goals• Configure automated weekly, monthly and end of campaign reports for the various vendor platforms • Lead troubleshooting of ad-serving errors and work with vendors to take corrective actions• Identify data anomalies and report discrepancies with recommended corrective actions to the Digital Media Director• Traffic, test & QA creative for digital campaigns using the DoubleClick ad-serving platform• Continually monitor advertising campaigns and ensure that they adhere to technical specifications and remain within allocated budget.• Communicate with network partners via phone and email and relay key information to agency team members• Interprete analytics to optimize display output across multiple verticals and channels• Collaborate with the design and developmen teams to create static and HTML5 assets for display campaigns• Use the basic Tableau interface and functions to visualize campaign data• Exceptional written communication skills Show less

• 

  Spark44

  Jul 2016 - Dec 2020

  Performance Analyst

  • Develop and deliver creative solutions that strengthen Jaguar Land Rover’s market distinction and leadership position• Work with client teams to learn their business, category, competitive landscape and target audiences, with the goal of establishing clear objectives, KPIs and optimization strategies• Identify data needs, and work with clients and vendors to ensure appropriate tracking is in place to deliver across all channels and tactics• Design straightforward and visually engaging, monthly, quarterly, annual and ad hoc reports or dashboards to summarize insights including the definition, measurement and interpretation of all Paid, Owned, and Earned forms of digital, social and CRM analytics• Apply analytic insights to the omnichannel Customer Journey and identify in near-real time which steps of the Customer Journey are most effective for each brand, and why? Provide analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’• Define KPIs and other key data points across the customer Journey in multiple channels• Make specific and actionable data-driven recommendations to senior leaders• Leverage a range of analytics platforms for reporting and analysis work, including web analytics, voice of the customer, social media analytics, mobile application and site analytics, search analytics (SEO and SEM), and display media analytics• Collaborate with global digital team members to review insights and progressively enhance the consumer digital experience, while ensuring best practices are met• Collaborate with team members to target behaviors and understand their motivational drivers that will result in more effective communication strategies• Develop tagging and tracking specifications for implementation to ensure appropriate data capture in alignment with strategic initiatives• Contribute to workflow efficiency improvements and more effective ideation by working to automate repetitive processes Show less

• 

  Methods+Mastery

  Dec 2020 - Feb 2021

  Social Media Analyst
• 

  Zenith

  Apr 2021 - now

  • Director of Analytics

    Oct 2023 - now

  • Associate Director, Analytics

    Feb 2022 - Oct 2023

  • Analytics Manager

    Apr 2021 - Jan 2022