Kanika Aggarwal

Experience

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  Exponential

  Jun 2016 - Jun 2020

  Growth Marketer

  Optimized advertising KPIs of a $20M portfolio in video/display/mobile/OTT digital campaigns for 30+ Fortune 500 clients in US, AU, and NZ markets.• Optimized CPM, CPA & CPC metrics by $50K avg. for programmatic clients across auto, e-comm etc. on proprietary ad-serving platform• Achieved 90% YoY client retention and 20% revenue upscale for multiple clients by cross-selling & up-selling video & mobile campaigns• Amplified Mazda’s retainer by $1.8M (183% growth) in a year through differential pricing, risk assessment & technical troubleshootingRevenue Generation• Boosted company’s publisher revenue from $50k to $450k/month by onboarding clients for programmatic campaigns in SEA and AU • Improved targeting capabilities by 1.5x for ads on bidding platform by A/B testing bidder strategy & suggesting new features for the ad platform• Increased Pizza Hut’s ROI by 5x by integrating time parting and weather tracking features on the bidding platform with the engineering team Program Management• Collaborated with sales team to perform industry and competition analysis to onboard new clients and forecast performance goals • Designed and developed training curriculums, mentored 10 new hires on-the-job and imparted classroom training to 50+ new hires Show less

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  ONEarth

  May 2020 - Sept 2020

  Chief Marketing Officer

  Passionately innovated eco-friendly products, devised impactful marketing strategies, and enhanced UI/UX design to promote sustainable lifestyle choices.-Successfully conducted pricing analysis of different eco-friendly products, optimizing cost-effectiveness and market competitiveness-Developed a website using Shopify, implemented growth marketing strategies on platforms such as Facebook, and executed video campaigns on both Facebook and Instagram.-Increased online visibility, attracted a larger customer base, and boosted sales of eco-friendly products through targeted video campaigns and effective social media marketing strategies. Show less

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  NITI Aayog Official

  Sept 2020 - Mar 2022

  Consultant

  Pioneered the Indian rural innovation ecosystem by conducting research, drafting inclusive policies, implementing programs, designing products, and promoting govt. initiatives across Tier-2 and Tier-3 cities • Expanded market reach by 12,000+ users by implementing a multilingual content strategy across 22 languages, driving global engagement and adapting content for diverse markets • Led the launch of 12 innovation hubs and secured $7.2M in funding by orchestrating multi-channel campaigns and managing stakeholder communications • Boosted brand visibility by creating and hosting a podcast featuring 70+ industry leaders, leveraging their influence to expand audience reach and enhance credibility • Forged strategic partnerships with global organizations like UNDP and Capgemini, fostering long-term collaboration and driving mutual benefits • Designed a 5-stage university assessment platform to guide data-driven marketing campaigns, ensuring targeted outreach and improved campaign effectiveness. • Increased user engagement on a customized e-learning platform by optimizing UX design and executing targeted digital marketing initiatives. Show less

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  Brane Group

  Jun 2023 - Sept 2023

  Marketing Manager

  Led B2B enterprise brand strategy and product launches, driving cross-functional initiatives in market positioning, competitive analysis,customer segmentation, pricing strategy, and sales enablement-Spearheaded GTM strategy and brand formulation for AI-powered Audio Assistive Smart Glasses, targeting the visually impaired market.-Developed a deep understanding of target groups to map user journeys and inform data-driven marketing strategies.-Crafted compelling product positioning and messaging, ensuring clear communication of value propositions to diverse audiences.-Collaborated with SMEs and designers to create timely, targeted content that resonated with buyers and guided them through the sales funnel.-Orchestrated strategic product marketing campaigns, including exclusive content creation and a website for lead generation.-Enhanced sales team effectiveness by developing pitch decks, testimonials, and case studies, leading to rapid customer conversions.-Designed and executed multi-channel demand generation strategies, contributing directly to pipeline growth and achieving revenue goals.-Conducted competitive analysis for strategic brand positioning, resulting in a comprehensive rebranding with a new logo, realigned offerings, and cohesive brand book.-Balanced diverse marketing approaches, including digital (high/low touch), ABM, field marketing, and emerging strategies to maximize reach and impact.-Led cross-functional alignment initiatives, ensuring cohesive objectives across product teams for optimal outcomes.-Identified and tracked key growth metrics (Revenue, Adoption, Growth Velocity) and implemented strategies to drive improvements through awareness, social proofing, and enablement.-Produced a wide range of marketing collateral, including websites, microsites, pitch decks, infographics, emailers, videos (animated, interview style), video scripts, product packaging, standees, and social media posts. Show less

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  AEREO

  Nov 2024 - now

  Senior Marketing Manager