Candace McCutcheon Altosino

Experience

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  22nd Century Media LLC

  May 2013 - Aug 2013

  Staff Writer

  • Wrote features, editorials and news following AP style guidelines• Interviewed on average 10 community members per week via phone and in person• Compiled school news, sports briefs, announcements, etc.• Photographed events using a Canon DSLR camera• Edited press releases

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  University of Iowa

  Jan 2014 - Dec 2014

  Marketing Intern

  • Assisted in the editing, updating and expansion of the BizInnovator online curriculum sold on a national scale• Managed an eight-person team over a period of six months using BaseCamp• Produced a multimedia series featuring young entrepreneurs to incorporate into the BizInnovator curriculum• Created entrepreneurial profiles using InDesign• Researched potential subjects and conducted pre-screening interviews to gauge interest• Coordinated interviews and photo/video shoots with team members and potential subjects• Collaborated with staff to come up with unique marketing plans for the release of our updated BizInnovator curriculum using the Business Model Canvas Show less

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  Magid

  Jan 2015 - May 2015

  Research/Consulting Intern

  • Designed project proposals for current and prospective clients using PowerPoint• Aided in primary research analysis to satisfy client objectives• Conducted secondary research to enhance original research findings• Created a comprehensive research methodology training/reference guide• Observed senior leadership during client meetings and presentations

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  Staff Management | SMX

  Jun 2015 - Mar 2018

  • Served as the global Marketo administrator for all TrueBlue brands• Project managed the migration and sync of current Marketo and Salesforce instances to new enterprise-wide instances• Designed programs and campaigns to support global marketing needs, database management and demand generation including lead scoring and lead lifecycle programs, engagement programs and web content programs• Conducted monthly marketing and sales team meetings to ensure alignment on strategies and best practices• Configured performance reports for key stakeholders across the organization including finance and executive leadership• Worked closely with global Salesforce administrator to troubleshoot system issues, implement field changes and create in-depth reports Show less • Implemented and oversaw a formalized content strategy for our writers including the creation of an editorial calendar, the segmentation of target personas and a reward-based content promotion program• Initiated monthly team meetings to review marketing analytics and look for areas of improvement based on data• Led rebranding initiative that included competitive research and analysis, positioning recommendations, internal and external validation of positioning and creation of new deliverables• Aided in cross-brand selling initiatives through the development of executive-level sales enablement materials and presentations Show less • Collaborated with executives to produce thought leadership materials including white papers, blog posts, guides, case studies, fact sheets, etc.• Crafted internal and external communications consistent with brand voice including company announcements, executive communications and presentations, PR, social media posts, ad and brochure copy, etc.• Conceptualized new designs for marketing materials and updated all existing materials to align• Maintained and edited website using WordPress CMS Show less

  • Marketing Automation Manager

    Jun 2017 - Mar 2018

  • Marketing & Communications Manager

    Jun 2016 - Jun 2017

  • Marketing and Communications Coordinator

    Nov 2015 - Jun 2016

  • Marketing Content Writer

    Jun 2015 - Nov 2015
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  Vibes

  Mar 2018 - Mar 2019

  Marketing Operations Manager
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  Melanie Everett & Company

  Mar 2019 - now

  Real Estate Broker