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Tomas Jankauskis

Tomas Jankauskis

Communications Representative

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location of Tomas JankauskisLisbon, Lisbon, Portugal

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  • Timeline

  • About me

    Business Development Manager for Poker at Entain Group

  • Education

    • Aarhus University

      2009 - 2012
      Bachelor of Arts (BA) Marketing and Management Communications

      Bachelor Thesis was a multimodal analysis ofcommunication strategies in commercial marketing campaignsCourses taken: Project Management, Organizational Communication, New Mediaand Business, Public Relations, Persuasion, Storytelling, Corporate Journalism, SocialMarketing, Accounting, Integrated Marketing Communications, Cultural Theory.

    • Northwestern University

      2015 - 2015
      Online Specialization Certificate Content Strategy for Professionals

      Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. The sequence of courses teaches one firstly to create and implement engaging content and secondly to expand its impact and reach.

    • Copenhagen Business School

      2013 - 2016
      Master of Arts (MA), International Business Communication (cand.ling.merc.) Business/Corporate Communications

      Activities and Societies: Improvisational Theater The program is based on the links between language, communication andorganization. It enables the student to work strategically with language and internalcommunication in relation to the goals, structure, and values of global organizations. Minor courses in Entrepreneurship.

  • Experience

    • PokerStars

      Sept 2010 - May 2011
      Communications Representative

      - Resolving communication issues within the online platform- Developing, implementing and evaluating the communication matterials- Handling common-case irate customers courteously and professionally - Maintaining a balanced image while being company's only direct contact with its clients

    • Dance Cafe

      Jul 2012 - Sept 2013
      Marketing Consultant

      - Developing a strategic positioning plan to a newly founded dance school- Researching the industry and the market to identify growth opportunities- Establishing a pricing strategy tailored to the identified target segment- Producing the online and offline marketing materials Tools: Wordpress, Adobe Photoshop

    • Influence Ventures

      Sept 2013 - Jun 2014
      Content Developer

      - Developing SEO friendly content in a form of blogs/research articles using Wordpress- Improving business metrics and content development processes with data analysis- Using innovative approaches while maintaining high-quality textual products- Contributing to the general well-being and growth of the start-up Tools: Wordpress

    • Match My Thesis

      Jul 2014 - Jun 2016
      Marketing, Content

      - Initial member of building what is now an employer branding/consultancy service- Creating, implementing & executing the overall digital marketing strategy- Generating content for web & social media, composing email sequences- Crafting material for sales meetings and investor pitches- Co-created "Race the Tube - Copenhagen" campaign with over 200k organic reachTools: Google Analytics, Wordpress, SEO, Facebook/Twitter/LinkedIn paid ads, MailChimp

    • Self Employed

      Nov 2015 - Nov 2017
      Proffesional Poker Player

      - Top 500 worldwide ranked poker played approaching 1M$ lifetime cashes

    • BitB staking

      Nov 2016 - Mar 2017
      Marketing Consultant

      - Established an online presence for a newly found poker staking company- Developed the content strategy to be used across all social platforms- Contributed to building the visual identity, co-created the website and several content products- Bootstrapped a content marketing campaign est. to reach ~15-20% of poker population ( ~5M)Tools: Wordpress, Jimdo, HootSuite, Twitter Analytics

    • Entain

      Jan 2018 - now

      Relocating on same role as in Vienna.- Planning, building and managing the poker loyalty rewards programme- Building reports on High Value(HV) team performance accross poker, sports and casino - Forecasting potential risks within HV segments and building mitigation strategies- Tailoring HV reward schemes for different region front-ends congruent with regulatory requirements- Developing tools for HV portfolio management and reporting in terms of KPI impact- Reporting on regional regulatory changes and impacts to the business- Aggregating HV client and partner feedback to consult on product developmentTools: MS Office, Microstrategy, Tableau Show less - Planning, building and managing the poker loyalty rewards programme- Building reports on High Value(HV) team performance accross poker, sports and casino - Forecasting potential risks within HV segments and building mitigation strategies- Tailoring HV reward schemes for different region front-ends congruent with regulatory requirements- Developing tools for HV portfolio management and reporting in terms of KPI impact- Training the AML team on Poker Staking and Stables; consulting on cases- Aggregating HV client and partner feedback to consult on product developmentTools: MS Office, Microstrategy, Tableau Show less - Planning and building a roadmap for strategic growth of partypoker poker segment- Developing my team's portfolio management, auditing and reporting processes to deliver KPI output- Handling BI queries and building tailored reports via Microstrategy and Tableau- Designing and optimizing high value campaigns for loyalty, retention and growth with use of CRM tools- Developing and managing the industry leading poker loyalty program - partypoker Diamond Club- Building relationships with key customers and stakeholders at flagship events worldwide- Creating synergies between my team and Poker Room, CRM, Product and partypokerLIVE teamsTools: Microstrategy, Tableau, PAT, MS Suite Show less - Managing and building relationships the High Value accounts & stakeholders of the partypoker brand- Developing the road-map for growing the High Value segments of the poker product- Leading the Diamond Club project- Handling BI queries and building reports for the team- In touch with AML, RG, Risk, Product Development and LIVE event teams on weekly basis- Host at our flagship events in Nottingham, Barcelona, Montreal and Bahamas- Contributing to the success of the world record online poker tournament with 20M$ prize-pool in DEC'18Tools: MS Office, Microstrategy, Optimove, Tableau Show less

      • Business Development Manager

        Mar 2022 - now

      • Business Development Manager

        Dec 2020 - Mar 2022

      • Business Development Manager

        Dec 2019 - Dec 2020

      • Key Account Manager

        Jan 2018 - Dec 2019

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Tomas Jankauskis
      Elite Lithuanian Sportsman Award LKKA Jul 2007 Awarded with Lithuanian Sportsman Elite Diploma as well as a gold with an oak crown badge, for acquiring the highest possible results in all athletics disciplines. Have also won several minor tennis tournaments along the way.