Ja'Nitta Wiley, MBA

Experience

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  Snap Fitness 24/7

  Jun 2014 - Jun 2015

  Manager
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  State Farm

  Jun 2015 - Mar 2016

  Agent Team Member
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  FedEx Services

  Feb 2017 - Jul 2024

  My FedEx Rewards (MFXR) Lead for Small and Medium Allianceso Identify and develop opportunities to increase MFXR signups of alliance members (e.g. email targeting existing enrollees who are not inMFXR, integration of FAME OE alliance application and MFXR registration, etc.)Improve brand and reputation to become carrier of choice for SAM businesses through new discount structure launch and trade show participation Gather stakeholder impressions of services and programs, integrating this feedback into marketing strategiesAllocate and align resources to optimize the stakeholder and partner experience.Lead Partner email contact strategy and develop prioritized monthly newsletter and marketing contento Analyze performance data and share key findings and recommendations with leadership to drive changeo Track and report ROI on marketing spend to leadership and key stakeholder groups; continually monitor and analyze key metrics anduse those insights to drive continuous improvement.o Monthly Newsletter yielded great results based on the industry standard:▪ KPIs• Increase of downloads and usage of marketing kits• Increase of engagement for content customization• Increase number of enrollments & revenue of programs that used content kito New pricing program experienced a robust growth (312% YoY)o Drive enrollment and SAM Alliance utilization by ensuring SAM Alliance Partners are aware of all available marketing materials andFedEx value props • Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting• Plan, execute, and scale new marketing pricing program that expand awareness relating to FedEx Alliance Partnerships across multiple FedEx customer Show less

  • Digital Program Manager, Alliance Marketing

    Feb 2020 - Jul 2024

  • Senior Sales Executive

    Feb 2017 - Feb 2020
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  The Business Developer

  Jan 2019 - Nov 2022

  Small Business Consultant
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  University of Phoenix

  Feb 2024 - Aug 2024

  Go-to-Market Student Experience Manager

  Results-driven Go-to-Market (GTM) Student Experience Manager with a proven track record in managing and enhancing student engagement, developing strategic initiatives, and driving successful program implementations.• Lead the development and execution of go-to-market strategies aimed at improving student experience and engagement• Conduct market research to identify trends, student needs, and opportunities for program enhancement• Develop and manage student communication plans, ensuring clear and effective information dissemination• Utilize data analytics to measure program effectiveness and drive continuous improvement• Oversee student feedback mechanisms, implementing changes based on insights to enhance satisfaction and retention• Foster relationships with stakeholders to support student success and program growth• Lead and manage website redesign project Show less

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  Google Operations Center

  Sept 2024 - now

  Program Management Senior Specialist

  The Program Management Senior Specialist plays a critical role in executing outbound marketing programs that drive revenue and lead generation. Key responsibilities include: end-to-end development and deployment of email marketing programs, creation of lead-focused email offers, A/B testing, landing page development, program reporting, marketing calendar management and project management. •Project manage email marketing programs using a host of MarTech marketing and management tools •Interface with multiple marketing leads and the offshore marketing operations team to turn marketing and campaign plans into actionable email marketing programs•Collaborate with other digital team members (e.g. language translations) to coordinate execution of marketing programs, including escalations (issue analysis and resolution)•Provide oversight to the dedicated offshore marketing operations team to build and deliver quality marketing programs globally •Develop and deliver marketing automation metrics, interpret data and produce reports against KPIs and SLAs•Responsible for ongoing training of MarTech Tool skills•Enhance and communicate email marketing best practices•Support in marketing automation processes and tool improvement projects Show less