Mika Mustiala

Experience

• 

  IProspect

  Dec 2008 - Apr 2021

  Leading and developing Paid Search and Social Media teams. I was responsible for leading iProspect’s PPC team and also managing and developing the key accounts: strategic planning, account management and sales. I worked with number of Finland´s most established companies from retail, travel and B2B sectors. Planning, optimizing and analyzing customers' campaigns in order to meet the KPIs.

  • Head of Bought Media

    Dec 2018 - Apr 2021

  • Head of PPC

    Oct 2012 - Dec 2018

  • Performance Marketing Consultant

    Dec 2008 - Oct 2012
• 

  Google Partners Academy

  Jan 2015 - Dec 2018

  Guest Speaker / Trainer

  Trainer in Google Partners Academy in cooperation with Cardinal Path.

• 

  GroupM Finland

  Apr 2021 - now

  Commercial accountability of digital services: Planning and Strategy | Programmatic, Display and Native | Search | Social | Tracking and AnalyticsMain duties and responsibilities:- Leading and managing teams- Planning and executing strategic initiatives- Building and maintaining client relations and driving business development- Acquiring new clients and growing existing client relationships- Managing budgets and ensuring client profitability- Developing new products and services- Managing organizational change- Overseeing resourcing and recruitment Show less

  • Director of Digital Services and Platforms

    Feb 2022 - now

  • Head of Search

    Apr 2021 - now