Yogesh Balakrishnan

Experience

• 

  Tata Consultancy Services

  Jun 2009 - Jun 2014

  Team Lead
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  HiveMinds

  May 2016 - Sept 2018

  • Associate Consultant

    Jul 2017 - Sept 2018

  • Associate Consultant

    May 2016 - Sept 2018

  • Senior Marketing Specialist

    Dec 2016 - Jun 2017

  • Digital Marketing Specialist

    May 2016 - Nov 2016
• 

  Sutramagnus Advertising

  Oct 2018 - Jun 2020

  Manager Digital & Client Servicing

  • Responsible for making performance marketing & Lead Generation plans to the clients• Creating Marketing plans based on market research using digital tools.• Working with Art directors & Copywriters to get the marketing communication done for various channels• Heading the Digital team of Sutramagnus, Training and Recruiting.• Plan and develop marketing strategies consistent with the overall goals and objectives of the business.• E-commerce budget planning & sales management for clients• Product Launching, Cost control, Event Management, • Providing Annual Marketing strategy broken down into Quarterly & Monthly task level, stakeholder management• Manage and oversee marketing execution, resolving any bottlenecks• Plan communication strategy for Social Media Marketing, SEO & PPC campaigns at both strategic & granular level to generate leads, Followers & sales conversion.• Defining innovative KPIs for Assessing the true success of marketing campaigns • Defining the KPIs for traditional marketing campaigns and ways to measure the effectiveness of the campaign.• Managing Email Campaigns and Providing reports to Top Management• Designing specific marketing plans for Various stages of purchase cycles like awareness, Consideration, Purchase intent.• Plan and Execute Events• Responsible for Business Development, Revenue & new client acquisition Show less

• 

  GoBazzar

  Jul 2020 - Apr 2022

  Growth Marketing Manager

  • Owner for all marketing activities & ROI of the campaigns.• Plan and Manage the campaign calendar to ensure campaigns are running as planned across all channels including Influencer marketing.• Provide brief, approve marketing content, liaise with PR & Advertorial Agencies to ensure Press release and advertorials go as per the calendar• Responsible for production of communication in all the channels including Social, email, Digital Ads etc. Create business cases for new product features.• Responsible for driving traffic to the site, App installs, through Google ads, Social ads, UAC, Email Marketing, CRM Management etc• Responsible for Data analytics and website Analytics to understand customer journey and behavior.• Responsible for identifying suitable media channels, meeting with media suppliers, negotiating rates and purchasing media for master/platform campaigns.• Works closely with Art Director and Copywriter to ensure brief deliverables are met on time and to expected standards of quality• Manages the marketing budget to develop cost-effective marketing plans• Defining the KPIs for traditional marketing campaigns and ways to measure the effectiveness of the campaign.• Managing Email & SMS Campaigns and Providing reports to Top Management• Designing specific marketing plans for Awareness, Consideration and Purchase intent stage of purchase cycle Show less

• 

  The Platform Studios

  Apr 2022 - Jul 2023

  Growth Marketing Manager

  Spreading the joy of Exercise using Tech

• 

  AIR (Advanced Inhalation Rituals)

  Jul 2023 - now

  • Senior Manager Ecommerce

    Jul 2024 - now

  • Ecommerce Manager

    Jul 2023 - Jul 2024