Amy Penfold

Experience

• 

  British Bookshops and Stationers

  Jun 2014 - Aug 2017

  Sales Assistant
• 

  Cloud9 Insight

  Sept 2017 - Jun 2018

  • Marketing Manager

    Jan 2018 - Jun 2018

  • Marketing Executive

    Sept 2017 - Dec 2017
• 

  King & McGaw

  Jun 2018 - Jan 2020

  Content Marketing Manager

  Responsible for managing the content calendar and brand campaigns across all digital channels including social media, website content, PPC, SEO, influencer marketing, digital PR and email marketing. Working in a small and agile team, my role had a 360 view of the marketing strategy and required end-to-end management of content and campaigns, from ideation and pitching to the wider team, to briefing designers, copywriting, scheduling content and compiling reports and analysis. Here I learnt excellent skills of time management and verbal and written communication, problem solving, data technologies and technical use of digital platforms and tools such as Meta, Ad Words, Mailchimp for email marketing, various social media scheduling reports and tools and Prismic for website CMS editing. Show less

• 

  Rathfinny Wine Estate | B Corp

  Jan 2020 - now

  Working closely with the Marketing Director on all marketing and brand activities for Estate and Trade marketing, I am in charge of the execution and tracking of campaigns across all marketing channels. My focus is to build and manage the marketing calendar, ensuring all aspects speak to our brand pillars, deliver a positive brand experience, engage and grow our audience, encourage advocacy and support commercial objectives.

  • Head of Marketing (Maternity Cover)

    Dec 2024 - now

  • Digital Marketing Manager

    Dec 2022 - now

  • Digital Marketing Executive

    Sept 2021 - Dec 2022

  • Marketing, PR & Social Media Executive

    Jan 2020 - Aug 2021