Diana Kattan

Experience

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  Harvard Model Congress

  Feb 2012 - Feb 2012

  Delegate of Japan

  - Developed resolutions on natural resource crises and debated for the implementation of renewable energy to encourage social responsibility in the G-20 committee

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  Nuqul Group / Nuqul Automotive

  Jun 2014 - Aug 2014

  Marketing Strategy Internship
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  AIESEC

  Sept 2014 - Mar 2016

  • Promoted international exchange program by advertising and targeting AIESEC to students through guerrilla marketing and maintaining positive interactions with students to increase brand recognition• Managed social media presence on different communication platforms and created digital marketing material using graphic design software to increase to facilitate cross functional communication and synergy throughout the different functions of AIESEC• Coordinated and planned events by networking with different clubs and consumers using outreach to expose all demographics of AIESEC Show less

  • Sales Associate

    Aug 2015 - Mar 2016

  • Director External Relations and Graphic Designer

    Sept 2014 - Aug 2015
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  Team Créatif

  Mar 2016 - Mar 2016

  Intern

  - Trained on branding and marketing strategy consisting of re-positioning products of international brands of the FMCG industry, including European brands- Analysed primary and secondary packaging of consumer goods to increase brand equity and increase innovation while maximising revenue and minimising cost. - Used consumer behaviour trends in the FMCG industry for rebranding including logo, web and packaging redesign. - Worked with the creative team on graphic design on softwares such as Adobe Photoshop and Adobe Illustrator. Show less

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  PepsiCo

  Jun 2016 - Aug 2016

  Frito-Lay Sales Operations Intern

  • Collected and analysed statistical data to optimize product mix of holiday shipments in the Phoenix region with an average return on investment of $246,000 over a two week time period• Collaborated with sales operations to effectively forecast demand for future holidays to maximize revenue• Used mobile technology to support and collaborate with frontline managers and merchandisers to meet organizational goal and execute planograms and sales initiatives

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  PepsiCo

  Aug 2017 - Aug 2018

  Frito-Lay District Sales Leader

  ▪ Managed a $10M district by delegating actionable strategies to a 12-person team and created and executed data-informed sales strategies, resulting in a 20% increase in sales and a leading district performance during high-demand periods. ▪ Designed a dynamic order optimization tool that leveraged customer insights, improving retail execution and enhancing Frito-Lay’s customer segmentation and product positioning across key retail accounts.

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  Intel Corporation

  Aug 2018 - Sept 2024

  Owned product roadmaps for $300M semiconductor procurement, aligning with business priorities and technology needs. ▪ Collaborated with cross-functional teams (engineering, legal, finance) to launch complex technologies, saving $32M in new product launches and $23M through innovative negotiation strategies, growing $64M product category by 50% in 3 years. ▪ Led end-to-end product lifecycle management for a $70M Furnace category, transitioning from legacy to new technology and aligning with Intel’s internal processes, resulting in four qualified internal product introductions. ▪ Negotiated creative first-of-a-kind strategic supplier agreement, mitigating $3M cost by influencing leadership to adopt innovative procurement processes resulting in Intel innovation award and proliferation across the organization. Show less ▪ Developed dashboards monitoring supplier performance on a $500M account, to meet evolving customer needs during macroeconomic constraints in identifying cost-saving process improvements. Earned Lean Six Sigma Greenbelt recognition for successful proliferation to the organization and $3M cost avoidance. ▪ Developed dashboards to solve customer pain points of PO defects leading to procurement process improvements and 30% PO defect reduction. This initiative enabled timely tool delivery and automated error-prone tasks Show less

  • Commodity Manager

    Sept 2021 - Sept 2024

  • Supply Chain Account Specialist

    Aug 2020 - Sept 2021

  • Capital Capacity Manager

    Aug 2018 - Aug 2020