Guilherme Speranza

Experience

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  Holding Amaral Produções

  Jan 2016 - Jun 2016

  Marketing Assistant

  • Marketing Assistant at the largest university events company in Brazil, driving digital marketing initiatives to boost brand visibility and audience engagement.• Planned and executed marketing campaigns across social media, email, and paid advertising, ensuring alignment with brand objectives and consistent messaging.• Designed marketing assets, including flyers, brochures, and digital content using Photoshop, effectively promoting events and enhancing brand awareness.• Managed social media platforms, developing content calendars and creating engaging posts to increase audience interaction and strengthen the brand's online presence.• Conducted market research to gather insights for event promotion, refining campaign strategies and improving engagement metrics.• Produced detailed reports and analytics, presenting findings and actionable recommendations to stakeholders for informed decision-making.• Supported partnerships and sponsorships, assisting in communications and material preparation, strengthening collaborations and expanding event reach.• Collaborated with internal teams, aligning marketing materials with branding standards and event objectives for cohesive execution.• Contributed to post-event evaluations, organizing feedback and presenting insights to optimize future campaigns and improve results. Show less

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  Na Gringa Esports

  Jan 2016 - Jan 2024

  Founder

  • Founded, managed, and led product development at Na Gringa, enabling over 50 young talents to secure more than $1 million in scholarships at international universities.• Managed projects for over 30 clients across Brazil and the United States, driving revenue growth through strategic initiatives.• Developed a structured portfolio of six+ services based on lean startup principles, leading to increased client acquisition.• Defined and executed the product roadmap, prioritizing high-impact initiatives that significantly boosted community engagement.• Conducted market research leveraging tools like Google Analytics and methodologies such as Voice of Customer (VoC), refining service offerings and enhancing user satisfaction.• Led cross-functional teams using Agile methodologies and Asana, fostering effective collaboration and reducing product delivery timelines.• Designed and launched MVPs for new services, contributing to a substantial increase in client acquisition.• Applied user journey mapping to identify pain points and areas for improvement, leading to higher user retention rates.• Developed a data-driven backlog prioritization system using Trello, ensuring efficient resource allocation by addressing the highest-value items first.• Coordinated product sprints through Agile frameworks, ensuring timely delivery of features aligned with business objectives and improving project timelines.• Designed and conducted A/B testing experiments to validate product hypotheses, resulting in improved service adoption and engagement.• Enhanced user onboarding processes through detailed customer journey mapping, reducing drop-off rates and elevating the overall user experience. Show less

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  Souto Marcas Vivas

  Jul 2016 - Nov 2016

  Digital Marketing Consultant

  • Spearheaded 360° digital strategies for all the agency's clients, overseeing comprehensive planning, execution, and optimization to deliver cohesive brand messaging, improved visibility, and measurable results across diverse digital platforms.• Conducted detailed market research to identify client needs and industry trends, driving the development of targeted digital marketing strategies that ensured strong product-market alignment.• Managed PPC campaigns on platforms such as Google Ads and Meta, optimizing budget allocation and audience targeting to maximize ROI and significantly increase client acquisition rates.• Utilized Google Analytics to monitor and analyze campaign performance, delivering actionable insights that enhanced campaign efficiency and boosted conversion rates.• Designed and executed email marketing campaigns using tools like Mailchimp, leveraging personalized and targeted content to drive higher audience engagement.• Developed content calendars and created engaging social media posts tailored to client goals, strengthening online presence and fostering greater user interaction.• Performed comprehensive SEO audits and implemented effective optimization strategies, improving search engine rankings and driving substantial growth in organic traffic.• Collaborated with cross-functional teams, including design and development, utilizing Trello for seamless coordination and ensuring the execution of integrated marketing campaigns with improved internal communication and overall effectiveness. Show less

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  FURIA

  Jul 2022 - Jun 2023

  Project Manager

  • Project Manager for FURIA Esports, one of Brazil's and the world's most prominent professional esports organizations, overseeing all operations for the CS:GO team, including player support, logistics, and contracts, ensuring alignment with competitive goals and minimizing operational challenges.• Achieved significant budget optimization by negotiating and implementing efficient project management and logistics strategies, resulting in airfare cost reductions exceeding $20,000.• Evaluated and onboarded new service providers, enhancing cost efficiency while improving the overall experience for players and coaching staff.• Managed project timelines with Asana and tracked team logistics using Google Sheets, ensuring seamless alignment of short-term and long-term initiatives with product management principles.• Collaborated with coaching staff to align team performance objectives with organizational goals, leveraging Agile methodologies to maintain responsiveness and adaptability during dynamic events.• Designed and implemented player development initiatives, leading to the team reaching the semi-finals of the Brazilian World Championship.• Optimized resource allocation through accurate budget forecasting and expense tracking, ensuring alignment with organizational financial goals.• Facilitated communication between the team and tournament organizers, guaranteeing all requirements were met, significantly enhancing team preparedness and performance. Show less

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  ESL FACEIT Group - EFG

  Jun 2023 - now

  Hospitality Specialist

  • Developed exceptional hospitality services with a product-centric approach at the Esports World Cup (Saudi Arabia, 2024), ensuring seamless operations for professional esports players and teams, and achieving over 85% participant satisfaction.• Designed and implemented comprehensive hospitality services using Service Design principles, delivering consistent, high-quality experiences for players and staff, enhancing event satisfaction.• Coordinated complex logistics, including transportation, accommodation, and scheduling, leveraging tools like Google Sheets and WhatsApp for effective communication and streamlined operations.• Created personalized solutions informed by Voice of Customer (VoC) insights, addressing dietary and cultural needs to improve comfort and satisfaction.• Applied user journey mapping techniques to identify and optimize key touchpoints, driving positive participant feedback and elevating the event experience.• Led on-site coordination efforts, ensuring high standards for hospitality services and quickly resolving operational issues in real-time.• Collaborated across departments (marketing, broadcast, product teams) to integrate hospitality services seamlessly, contributing to a cohesive and impactful event experience.• Facilitated live event operations, aligning all components to meet the needs of players, attendees, and staff while ensuring smooth execution and proactive problem-solving. Show less

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  BLAST

  Oct 2023 - now

  Hospitality Specialist

  • Crafted exceptional hospitality experiences informed by Voice of the Customer (VoC) insights at global esports championships, setting new standards in player and team support.• Delivered customized hospitality solutions for international players and teams, addressing individual needs to enhance their overall event experience.• Managed event logistics, including transportation, accommodation, and scheduling, ensuring seamless operations and minimizing disruptions for participants.• Applied Service Design principles to standardize hospitality practices, improving participant comfort and satisfaction across all events.• Collaborated closely with team managers and players to accommodate diverse cultural and logistical needs, ensuring personalized and adaptable service.• Provided on-site support to oversee and maintain high-quality hospitality arrangements, resolving challenges promptly to uphold service excellence.• Worked cross-functionally with PR, marketing, broadcast, and product teams, serving as a key liaison to ensure aligned communication and cohesive execution of event components.• Coordinated live event operations, guaranteeing a unified experience for players, staff, and attendees by addressing real-time issues effectively.• Facilitated the integration of hospitality services with other event elements, aligning player and staff needs with overarching event objectives, driving positive feedback and outcomes. Show less