Kelly Leschasin

Experience

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  The Manitoban

  May 2002 - May 2004

  Managing Editor / Arts reporter

  Arts reporting, managing newspaper budget, managing advertising accounts, accounts payable/receivable, creative writing, human resources/hiring editorial board and reporters, managing editorial staff.

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  Naylor, LLC

  Jan 2005 - Jan 2009

  Advertising Account Executive

  Facilitated media sales for professional association magazines and online media. Business to business sales and account management. Worked with the design team to create display advertisements, handling multiple deadlines .

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  Guppy Graphic Design

  Nov 2009 - Apr 2011

  Business Development Manager / Copywriter

  Account management, new client/business development and creative copywriting. Guppy Graphic Design specializes in branding, creative advertising, multimedia advertising and website design.

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  The West End Cultural Centre

  Apr 2011 - Oct 2014

  Marketing and Productions Coordinator

  Press and publicity for programming booked by the Artistic Director. Wrote and distributed press releases among local media & coordinated artist interviews.Developed media plans to promote live events. Media booking including print advertising, outdoor, radio spots, social media promotion (facebook, twitter) & in-house marketing strategies.Coordinated rental productions for the venue. Worked with agencies, organizations, promoters and the general public wishing to book an event at the West End Cultural Centre.Conducted venue tours to prospective renters, answering questions that they may have about the process of coordinating a successful arts production. Conducted an audience attendee survey to determine the venue's successes, challenges and opportunities.Oversaw the design of a permanent donor wall in the facility. Show less

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  Union Events

  Oct 2014 - Feb 2016

  Marketing Representative

  Implemented and executed strategic tour marketing plans, media buys, and promotional communication projects. Independently managed event marketing & advertising budgets.Independently planned, developed and implemented PR strategies to promote events. Created, developed and maintained marketing collateral, ads, radio spots, etc for all event segments.Implemented and executed national marketing and sponsorship plans for all show involvement. Contributed to social marketing activities on Facebook, Instagram, Twitter and all other company social media assets. Booked and built multiple Facebook/Instagram and Twitter ad campaigns weekly.Maintained consistent communication with artist representatives, venue management and media. Show less

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  Live Nation

  Feb 2016 - Jan 2021

  Marketing Manager - Central Canada

  Quarterbacked marketing of events as assigned; worked with various partners, artists and artist management including promoting Canadian tours for such artists as Dave Matthews Band, Matchbox Twenty, Bruce Cockburn, Snoop Dogg, Jack White, The Flaming Lips, The National and several more.Developed and executed marketing plans including budget management and accountability.Digital and social media buying. Negotiated and executed ad buys/trade deals direct with Media where applicable.Liaised with Partners to determine on-sale dates and sales budgets.Developed and maintained relationships with the Media (Radio, Television, Digital Companies & Print).Created, negotiated and executed promotion initiatives with media and sponsors; assisted during the night of show as needed.Coordinated in-house advertising initiatives for all live events and assist with publicity strategies where applicable.Participated in special projects and perform other related duties as requested.Developed and executed social media marketing plans in addition to traditional media buys and promotions for events as assigned. Show less

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  F7 Entertainment Group

  Nov 2021 - Mar 2024

  Marketing Director
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  Western Canada Ribfest Tour

  Mar 2024 - Jan 2025

  Marketing Director