Dom McShan

Experience

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  CUMULUS MEDIA

  May 2010 - Aug 2012

  Promotions Assistant

  • Assisted in planning, organizing and execution of promotional events and digital campaigns.• Served as on-site live broadcast engineer for remote broadcasts at events, and engaged with audiences in an upbeat, outgoing and friendly manner.• Created e-blasts, social media & website posts; disseminated promotional information.

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  Louisiana Department Of Transportation and Development

  Jan 2013 - Dec 2015

  Public Affairs Associate

  • Spearheaded public information research and public outreach initiatives.• Wrote press releases, provided media correspondence and developed content for annual publications and departmental reports.• Curated social media content and conducted the first department social media engagement assessment.• Supported event planning and logistics coordination for community-listening, groundbreaking and ribbon-cutting events.

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  THRIVE Academy Baton Rouge

  Jul 2014 - Jun 2015

  Residential Advisor

  • Served as live-on residential staff responsible for the safety, development and enrichment of 12 students in the boarding program.• Served as rotating on-call personnel, providing leadership during crisis/emergencies for approx. 70 students.• Planned and implemented evening programs and activities for student development and enrichment.• Collaborated with faculty to develop enrichment activities that support academic areas of focus.• Mentored students and facilitated discussions about self-advocacy, self-respect, and interpersonal interactions.• Mediated conflicts to promote a positive living-social environment.• Monitored and tracked student behavior; maintained detailed correspondence with parents and families.• Trained and supervised 2 professional staff members. Show less

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  Penske Truck Leasing

  May 2015 - May 2016

  Sales and Operations Representative

  • Coordinated fleet logistics, routing, and reservations for 150+ trucks between 1 branch and 7 satellite locations• Served as customer associate to efficiently check-in and check out guests while examining vehicles for damage; coordinating damage claims and repair process• Managed fleet inventory, balanced fleet productivity, profitability and customer satisfaction in a fast-paced environment• Generated new business leads and fostered existing customer relationships to increase revenue Show less

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  University of Louisville

  Jun 2016 - Jun 2018

  • Skillfully coordinated the development, marketing, execution, and evaluation of campus-wide multicultural programs in collaboration with student organizations to address diverse student needs and promote inclusivity.• Coordinated African American Male Initiative, offering tailored academic support, curriculum development, outreach, programming, research, assessment, and fundraising for approximately 300 participants.• Advised 78 multicultural student organizations on operations, event planning, budgeting, and leadership development, empowering student leaders and enhancing organizational impact.• Streamlined operational processes for facility management, overseeing a $47,000 operating budget, annual giving campaigns, and personnel to ensure efficient and effective resource allocation.• Oversaw departmental marketing, annual publications, website and social media management. Show less

  • Program Director, Cultural Center

    Aug 2017 - Jun 2018

  • Program Coordinator, Multicultural Programming & Organizations

    Jun 2016 - Aug 2017
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  Baylor University

  Jun 2018 - Mar 2022

  • Crafted and executed a visionary marketing and communication strategy aligning department with the university's goals for coordinated, cohesive efforts to enhance its image, identity and impact.• Designed and disseminated captivating visual assets for social media, print, environmental displays and digital advertising.• Spearheaded the planning, promotion, execution, and evaluation of signature events.• Supported & developed a team of three professional staff and two graduate assistants.Notable Achievements and Performance Indicators• Effectively managed crisis communication and supported team efforts throughout COVID-19 pandemic involving the safe return of students and faculty abroad prior to border shut-downs and launch of new relief service to provide support, care and resources for students impacted by COVID-19.• Increased social media audience by 34% and social media engagement by 47% within 12-month period• Developed and implemented social media campaign increasing annual Day of Giving donations by 427% YoY FY19 to FY20. • Enhanced web presence and effectiveness by improving content organization, calls-to-action, site formatting, usability and accessibility.• Developed departmental event planning guidebook to enhance event planning efforts and coordinate team responsibilities. Show less • Facility Management: Led operations, reservations management, and maintenance of a 51,000-square-foot facility while supervising a team of 8 part-time staff.• Managed a budget exceeding $100,000, monitored monthly financial statements, and ensured strict compliance with organizational accounting and procurement policies.• Advised 2 governing councils and 18 chapters on various aspects of organizational development, risk management, event planning, public relations, educational programming, administrative operations, and member recruitment/retention.• Skillfully managed and mitigated risk by educating stakeholders and enforcing organizational policies and procedures. Show less

  • Assistant Director for Marketing, Communication & Events

    Feb 2020 - Mar 2022

  • Sr. Coordinator, Fraternity & Sorority Life

    Jun 2018 - Feb 2020
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  EXp Realty

  Jan 2021 - now

  Real Estate Consultant

  • Developed and execute omnichannel marketing strategies for lead generation and property promotion.• Conducted market analysis and effectively communicate to clients for informed decision making.• Oversaw 15+ transaction processes simultaneously, efficiently manage deadlines, intermediate negotiations, spearhead coordination between and serve as liaison among clients, contractors, photographers, stagers, appraisers, title companies, lenders, home inspectors, and attorneys.• Ensured accuracy and completeness of essential legal and compliance documents such as disclosures, contracts, leases, and settlement statements.• Coordinated relocation arrangements and logistics for seamless military and corporate relocations.• Trained and mentored agents as a Certified Mentor• Accomplishments: ICON Award 2024, 2023 (Highest Sales Production Award Recognition at eXp Realty)• 5-Star Rating on Zillow and Google Show less

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  Texas Christian University

  Feb 2024 - now

  Manager, Strategic Communication & Marketing

  • Develop and execute high-impact digital strategies, including front-end website content, behavior-driven email campaigns, SEO optimization, and data analytics to enhance engagement and performance.• Oversee content creation, including blogs, press releases, executive reports, social media posts, and graphic design assets, ensuring cohesive messaging across platforms.• Drive student recruitment through optimized conversion funnels, lead generation campaigns, and strategic ad management.• Serve as a strategic advisor to senior leadership, providing communication counsel and leading projects to streamline workflows and amplify organizational priorities.• Lead integrated marketing efforts, managing digital signage, people development, student ambassadors, event planning, and stakeholder engagement.• Spearhead thought leadership initiatives by connecting faculty experts with media, amplifying research impact and institutional reputation while managing strategic media relations. Show less