Sinead Taylor

Experience

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  Portmarnock Swim Team

  Sept 2008 - Aug 2014

  Swimming Teacher

  Being a swimming teacher involves supervising and encouraging younger people with constant support, feedback and praise. Assisting in developing their skills, technique and knowledge through updating and adapting lesson plans. The role also involves leading and motivating a class to perform how you instruct. Being creative and organised with lesson plans is very important to ensure you are developing the classes ability while having fun and challenging themselves.

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  Dublin City University

  Sept 2008 - Nov 2012

  Business Graduate
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  Johnson and Johnson

  Jun 2010 - Jun 2011

  Commercial Trainee

  Johnson and Johnson,Airton road, Tallaght, Dublin 24. Duties and responsibilities: Presenting ideas and information verbally and in writing on budgets, analysis and forecasting.Compiling information on competitors based on promotions, pricing, in store positioning and media, in order to gain a better understanding of J & J’s current market position.Obtaining, interpreting and presenting weekly financial reports.Forecasting sales and arranging promotions from POS to press and advertising.Skills gained:Interpersonal and team members skills.Multi-tasking.Ability to use initiative and make decisions.Ability to deal professionally with outside contractors such as marketing and advertising agencies Swimming instructor Sep 2008 - To Date Ann Burdis, PSLC, Portmarnock, Co. Dublin. Duties and responsibilities: Supervising and encouraging younger people and assisting in developing their skills, technique and knowledge Being physically active and on your feet and having knowledge of and ability to perform strenuous water rescues, including C.P.R. and first aid techniques and practices.Skills gained: Organisational skills.Leadership and time management. Show less

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  Johnson & Johnson

  Jun 2010 - Jun 2011

  Commercial Trainee

  Presented ideas and information verbally and in writing on budgets, analysis and forecasting. Compilied information on competitors based on promotions, pricing, in store positioning and media, in order to gain a better understanding of J & J’s current market position. Obtained, interpreted and presented weekly financial reports. Helping arrange promotions from POS to press and advertising.

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  Temptster

  Nov 2012 - Jun 2013

  Sales and Marketing Executive

  Main responsibilities involve creating an innovative marketing campaign aimed at young professionals including elements of social media, print, guerrilla marketing and many other innovative ways to try raise awareness of this new start-up company- Temptster. I will be responsible for the strategy, roll-out and budget for this campaign. Other responsibilities of this job include; business development-Helping to attract new customers and once these customers are secured ensuring excellent customer relationship management. Other elements of this role include market research and managing social networks. Show less

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  Fingal County Council

  Jun 2013 - Sept 2013

  Fingal Beach Lifeguard

  Responsible for other people's safety and well being, and checking that people are following the laws and regulations.Maintain daily information on weather and beach conditions.Capable of administrating CPR and basic lifesaving skills, educated in using an AED.

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  DCU Business School

  Sept 2013 - Jun 2014

  Marketing Tutor

  Within this role I prepared lectures in basic marketing concepts for undergraduate students. I also evaluated and graded students' class work, assignments, and papers. From this I compiled, administered and graded these assignments. I encouraged and motivated the class to present their work to the best of their ability.

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  Richmond Marketing

  Jul 2014 - Jan 2017

  Progressed to Brand Manager of Snacks adding Fulfil Vitamin and Protein bar to my portfolio. For this brand I oversaw the launch from idea on page to the huge success it became in its first year. Some responsibilities of my role included: Creating the initial business plan for launch to market, helped sign off on flavours, Packaging design, POS design, POS tracking and management of stock levels, monthly reports on distribution and sales, managed the relationships with each agency that helped make Fulfil a success, employed and managed a head of sampling team and employed each sampler. Controlled the budget and attended each trade show as representative for the brand. Employed and managed a junior Brand Manager to assist with the growing brand.My favourite project to work on was the Fulfil pop up shop, I organised and managed the 4 day pop up shop that took place in South William Street October 2016. For the other brands in my portfolio as well as creating and executing business plans including yearly forecasting, some other duties included the below:Manage & track all aspects of the Healthy Snacks & Beverages brand’s performances (distribution, rate-of-sale, sales Vs budget, spend Vs budget, SKU performance & opportunities, channel performance & opportunities, PR, opportunities & threats). From this I would pull together monthly reports to present to the brand owners. Setting up for various events throughout the year. Managing the relevant agencies for each brand (PR, Social etc). Creating compelling presentations combining relevant research, the benefits of the brand, POS packages and the marketing plans of each brand for the National account managers to present to buyers when trying to get new listings. Creating plans for NPD launches. Show less

  • Brand Manager

    Sept 2015 - Jan 2017

  • Junior Brand Manager

    Jul 2014 - Sept 2015
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  Richmond Marketing

  Sept 2017 - Nov 2018

  Brand Manager- Healthy Snacks
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  Lindt & Sprüngli

  Nov 2018 - now

  • Senior Brand Manager

    May 2022 - now

  • Brand Manager

    Nov 2018 - Jul 2022