Samuel Kinyanjui

Experience

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  Chura Limited

  Aug 2013 - now

  Co-founder/ Senior UI/UX Designer

  Chura Limited is a forward-thinking Fintech company that strives to enhance global commerce by integrating various payment technologies. You can find the company website at www.chura.co.ke.Key tasks:• Conduct user research and usability testing to identify pain points and improve user experience on Chura Virtual Card app, ensuring that it aligns with UI/UX best practices.• Collaborate with the engineering team to design and implement responsive and accessible UI for Chura Virtual Card, with a focus on ensuring a seamless user experience for both new and existing users.• Develop design strategies and implement design thinking principles to improve the user retention rate and increase the number of downloads for Chura Mass Airtime website, which remains our flagship product.• Work closely with the product development team to create a roadmap for the Chura Remit service, ensuring that it is user-centric and aligns with the company's overall goals and objectives.• Use data analytics tools to measure the performance of different products, including the Chura Mass Airtime website and the upcoming Chura Virtual Card app, and make recommendations for improvement based on the data.• Work with the marketing team to create and deliver engaging and effective design assets for digital and print campaigns, ensuring brand consistency and high-quality visual communication.• Participate in routine stand-up meetings with the product team, providing updates on design progress, discussing design challenges, and collaborating with cross-functional teams to ensure project goals are met. Show less

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  Weza.io

  Mar 2016 - now

  Co-founder/ Senior Product Designer

  Weza Ventures Limited is a dynamic fintech company with a range of B2B and B2C projects, such as www.weza.io, www.wezago.com, and www.loanbee.co. Our latest project, Wezago, is an e-commerce website that empowers users to purchase phones on credit and pay in installments. Our mission is to provide access to technology through ethical and affordable means.Key tasks:• Continuously refine the user interface design of Wezago to ensure a seamless and engaging customer experience, incorporating insights from user research and feedback.• Work closely with the development team to improve the performance and functionality of Wezago's website, ensuring it can handle high traffic volume and complex financial transactions.• Conduct regular data analysis and market research to identify emerging trends and opportunities in the phone e-commerce and credit industries, and develop strategies to keep Wezago competitive.• Collaborate with the loan underwriting team to design and implement effective credit scoring algorithms and fraud mitigation strategies, optimizing loan approval rates and reducing credit risk.• Develop and oversee the implementation of effective product development processes, from ideation to launch, ensuring timely and efficient delivery of high-quality products.• Work with the sales and marketing teams to create effective campaigns that promote Wezago and Weza platform to potential customers, driving increased sales and revenue. Show less

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  Chumz.io

  Jan 2019 - now

  Co-founder/ Lead Product Designer

  Moneto Ventures Limited is a company operating in the financial technology (Fintech) industry with a focus on personal finance. The company's flagship product, Chumz, is designed to leverage principles from behavioral psychology to promote sound financial decisions among users. With Chumz, users can save as little as $5, making it an accessible and inclusive tool for anyone looking to improve their financial health.Key tasks:• Continuously iterate on the design and user experience of Chumz to improve engagement and retention rates, using feedback from user testing and analytics.• Collaborate with cross-functional teams, including developers, marketers, and project managers, to ensure product design aligns with business goals and timelines.• Keep up-to-date with industry trends and best practices in user experience design, and share relevant insights with the team to inform product decisions.• Lead design sprints and workshops to facilitate ideation and problem-solving, and ensure designs are grounded in user needs and data.• Develop and maintain design systems and guidelines, ensuring consistency across all product touchpoints and ensuring designs are scalable and accessible.• Foster a culture of design excellence by providing mentorship and guidance to junior designers, promoting a growth mindset, and celebrating successes as a team. Show less