Jaclyn Yarusso

Experience

• 

  Liz Claiborne

  Jun 2009 - Aug 2009

  Intern
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  Anne Koplik Designs

  Jan 2010 - May 2010

  Intern
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  Seven Star School of Performing Arts

  Jan 2013 - Jul 2022

  Started in June 2002 as a front desk assistant. Promoted to Dance Educator/Choreographer. Promoted to Co-Director of performance teams in June 2010.Directed, educated, mentored and coached a team of over 100 students, as well as a staff of 10Built curriculums, coordinated schedules for students, staff members and guest artists and communicated between executives, staff members, clients, outside vendors and students, working closely with the Owner/Director to do soSpearheaded updates and enhancements to performance team program and devised plans on how to execute Orchestrated events, produced performances and developed and maintained an online learning platformSupervised order purchases, organized inventory and implemented systems for distributionManaged the communication platform for performance team members, as well as designed email templates and implemented direct email communication using Mailchimp and DripChoreographed solo, duo, trio and group routines, selecting specific music and catering choreography to individual students, as well as costume design and overall appearanceEvaluated student performances and built a motivating and encouraging atmosphere Show less Created, designed and developed initial social media accounts including Instagram, Facebook, Twitter, TikTok and Youtube and continued to develop across the tenure of the positionCoordinated and executed daily posting/scheduling of editorial content on Facebook and Instagram and actively searched for interesting user generated content to distribute on appropriate social media channelsEstablished a unique brand voice and formulated brand identity and theme streamlining across all platformsGenerated, edited, published and shared engaging content including pictures, videos and text across all platforms including shooting content at live eventsEdited content using multiple applications such as but not limited to Canva, Lightroom, Snapseed, and SpliceDeveloped campaigns and paid advertising to increase awareness and brand interaction Coordinated with colleagues on content needed and created content calendar for specific events to be advertisedDesigned marketing tools, posters, flyers and email campaigns in order to promote events, deliver information and maintain brand awareness using Canva Show less

  • Co-Director Performance Teams

    Jun 2010 - Jul 2022

  • Director of Social Media

    Jan 2013 - Jun 2022
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  The Social Co. Studio

  Jan 2022 - now

  Founder
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  Delphinium Design

  Jan 2022 - now

  Social Media Manager

  Develop and maintain organic social media strategy and content on Instagram, Facebook, Houzz, Google and Pinterest accounts Design and implement content calendar to align with business goals and marketing strategy, in relation to both short term and long-term goalsCollaborate with key stakeholders to ensure that all social media posts are appropriately integratedDevelop, implement and manage content posted while maintaining brand voice and imageCreate and deploy monthly newsletter and blog posts through SquarespaceAnalyze engagement data, identify trends in customer interactions and plan digital campaigns to build community online Show less

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  Watershed Builders

  Dec 2022 - now

  Social Media Manager

  Lead the social media content strategy and calendar to drive engagement, audience growth, awareness and conversation on Instagram and FacebookEstablish short and long-term social media goals on platformsCollaborate with key stakeholders to ensure that all social media posts are appropriately integratedDevelop, implement and manage content posted while maintaining brand voice and imageAct as quality control for all content posted and sharedAdvise on social media trends Show less

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  MJS Designs, Inc.

  Mar 2023 - now

  Social Media Manager

  Design graphics, create copy and execute social media posts across Facebook and LinkedInConduct monthly employee interviews to develop blog spotlighting employeeCreate quarterly on-hold messaging copy to be recorded by teamRemotely coordinate with team executives to to orchestrate the development of a unified social content calendar and strategy