Steph Keay

Experience

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  University of Calgary

  Apr 2012 - Jun 2013

  Organized various annual events (500-1200 attendees/event) and skiing and snowboarding trips (50-200 attendees/trip) for university students and club members.Maintained ongoing relationships with external sponsors and local businesses, including Jagermeister, Big Rock Beer, Somewon Collective, Ski Cellar, and other gear and venue sponsors.Marketed the club, memberships, and events through social media (including paid Facebook advertising), the development and distribution of print materials, and on-campus promotional events and activities.Developed a new and improved website to increase exposure and better represent the club’s brand image and its offerings. Show less

  • Vice President of Events

    Sept 2010 - Jun 2013

  • Director Internal & Non-Profit

    Apr 2012 - Apr 2013
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  Day 8 Experiences

  Jun 2013 - Aug 2013

  Assistant Island Manager

  Organized and implemented all events for $2.5M London-based sailing charter with 250-1000 weekly guests per 8-week season on the Croatian island of Hvar (in addition to surrounding islands Palmizana and Stipanska), including transportation logistics, scheduling and accommodating booked talent, event set-up and tear-down, bookkeeping and expense reporting.Promoted to Assistant Island Manager, expanding responsibilities to overseeing a rotating six-person events crew, new intern orientation and training, employee scheduling and living arrangement rotations, as well as decision-making for all Croatia sailing routes regarding sailing and docking (e.g. weather hazards, last-minute schedule changes, etc.). Show less

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  Fort George Croatia

  Aug 2013 - Sept 2013

  Assistant Project Manager

  Joined the Fort George management team in Vis, Croatia, to implement a 200-year anniversary celebration for media guests from NY Times, Conde Nast, Lonely Planet, and Huffington Post.Liaised with local businesses, agencies, and the parent company’s London-based headquarters to schedule event activities and arrange guest accommodations and transportation logistics.

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  OMG | Online Marketing Gurus

  Jun 2014 - Apr 2017

  Print & Digital Content Strategist

  Managed social media strategy and postings for a variety of clients (both individuals and businesses), including scheduling and reporting using Hootsuite and Sprout Social software.Expanded responsibilities to SEO and SEM account management, including writing content for keyword-optimized blog posts and full websites, as well as copy for Facebook/Instagram sponsored posts, Google AdWords, and remarketing ads.Monitored KPIs and performance using weekly/monthly reporting (both internally and externally) using CallRail phone tracking software, online analytics platforms (i.e. Google Analytics and Facebook Ads Manager), MS Excel/Google Sheets, and Raven Reporting software.Additional experience with interim roles in copywriting (both print and digital), account management, client onboarding, creative direction, graphic and web design. Show less

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  CBCO

  Jun 2017 - now

  Technical Writer

  Preparing high quality materials for clients from diverse professional backgrounds, including but not limited to the fields of technology, education, politics, non-profit, and entertainmentPlanning, researching, writing, and organizing client content into print and digital materials, including but not limited to press releases, presentation slides, educational handouts, grant proposals, FAQs, programs/brochures, and annual reportsStudying clients’ product and service offerings by conducting research through websites, on-site visits and observations, and discussions with key executivesWriting and revising supporting content for clients’ products and services, and editing and reorganizing existing material prepared by clientsCreating and incorporating graphs, illustrations, and photographs to increase understanding of the material for client customers, partners, and target audiences/end usersManaging the consistency of content across clients’ departments (e.g. marketing, customer relations), and reviewing/formatting copy to standardize content across different types of media (e.g. websites, pamphlets, advertisements, etc.)Preparing marketing and PR materials for print, radio, television, and digital publications.Facilitating workflow and communication with multiple accounts to ensure deadlines are met from inception to broadcast, placement, or implementation.Cultivating ongoing relationships with print, television, radio, and online media advertising avenues. Show less