
Robert Adams, LUTCF
Regional Vice President – SE/SW Marketing Division

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About me
Medically Retired after 36 Yrs in the Financial Service Industry
Education

Upper Iowa University
1996 - 1999Bachelor's degree Business 3.25
Experience

CUNA Mutual
Nov 1991 - Feb 2005Regional Vice President – SE/SW Marketing Division11/1991 – 02/2005Effectively oversaw 14 retail bank branches to include 7 District Sales Managers responsible for managing 150 financial advisors covering the SW/SE U.S. from New Mexico to Virginia.

Citi
Feb 2005 - Aug 2008Senior Vice President / Area ManagerProactively managed, led, and oversaw the successful opening of 10 Denovo branches within a 2-year timeframe.

PNC
Sept 2008 - Dec 2010Vice President / Regional ManagerHeld responsibility for driving overall P&L, to include leading 14 Branch Managers, across 14 locations throughout NW Indianapolis.

TD
Dec 2010 - Aug 2014National Sales Manager / VP – Mass Affluent Products & SeSuccessful led the development of the FSR Program to include overseeing 18 Regional Managers, from ME to FL, with a focus on training designed to grow the FSR Program from 0 to 1000+ advisors.

Columbia Credit Union
Aug 2014 - Feb 2017Vice President of Wealth ManagementRecognized with exceptional abilities in managing, leading, and overseeing the change of the Wealth Management Program to a new financial structure with a focus on new partnerships throughout the Credit Union as well as an incentive driven work culture.Consistently displayed optimal skills in onboarding, coaching, developing, and driving the P&L with an emphasis towards budget management, monthly/quarterly/annual updates, performance management, and due diligence of product selection.Credited with leading the resurgence of the Wealth Management Program as a long-term strategic initiative across the entire financial institution.Proactively directed RFP processes while conducting extensive due diligence with multiple broker-dealers to identify optimal strategic partners.Demonstrated solid abilities in establishing a synergistic work culture via integrating wealth management team with senior leadership and other internal partners.Successfully recruited, trained, and mentored personnel on new systems in support of operations, long term growth, and a collaborative teamwork environment.Displayed broad abilities in creating and implementing innovative disciplines, ensuring compliance with regulations and long-term success.Effectively streamlined processes through the creation of a disciplined sales process, integrated staff, and onboarding of new advisors.Credited with developing and implementing a phenomenally successful tiered incentive compensation plan for advisors.Provided optimal direction of support strategies for advisors and strategic partners, resulting in significantly increased referrals.Successfully led conversion from one broker-dealer to another in under nine months.Recognized with effectively spearheading change management initiatives to enhance industry integrity while maintaining and fostering professional relations. Show less

OBS Financial
Feb 2017 - Feb 2020National Sales ManagerConsistently displays in-depth skills and abilities in managing, leading, and overseeing a diverse cross-functional sales team in all areas of achieving annual sales goals with a focus on coordinating with Operations, Finance, Information Technology, Marketing, and Sales.Proactively spearheads relationship-based sales processes across retail, financial institution, and qualified plan channels.Effectively implements new sales activity / metrics disciplines while utilizing Salesforce to measure weekly.Credited with significantly increasing year-over-year (YOY) net sales by $212M, a 68% increase.Successfully grew YOY retail and financial institution revenues by 31%, up by $1.6M; qualified plan channel by 47%, up by $338K.Demonstrated solid abilities in driving volume of new advisors, resulting in placing first piece of business with OBS by 12%.Recognized with exceptional abilities in integrating overall introduction and onboarding of two new broker-dealers to an OBS sales platform. Show less

None
Nov 2019 - nowUnfortunately Currently Unable To Work Due to a Medical Diability
Licenses & Certifications

Emotional Intelligence and 360 Feedback
Certifications
Finra Series 7, 63, and 24
Registration
Washington Life & Health
Washington State License
Volunteer Experience
PA Announcer
Issued by High School Football and Basketball on Jan 1991
Associated with Robert Adams, LUTCFAnnouncer
Issued by East/West Shriners All-Star Football Game for SW Washington on Jan 2019
Associated with Robert Adams, LUTCFVolunteer
Issued by Meals on Wheels on Jan 2014
Associated with Robert Adams, LUTCFFundraising Leader
Issued by RILEY CHILDREN'S HOSPITAL on Jan 2009
Associated with Robert Adams, LUTCFVolunteer
Issued by Susan G Komen Race For The Cure Walk on Jan 2009
Associated with Robert Adams, LUTCFVolunteer
Issued by Habitat for Humanity on Jan 2006
Associated with Robert Adams, LUTCFVolunteer
Issued by Light The Night Walk - The Leukemia & Lymphoma Society on Jan 2006
Associated with Robert Adams, LUTCF
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