Kathleen Frazier

Experience

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  Tisha Creative, LLC.

  Jun 2010 - Sept 2010

  Marketing Intern

  • Worked from conception to distribution of both online and print media, graphic design commissions, social media campaigns, and live events• Acted as liaison between hMAG clients and the creative team• Published over 35 articles while remaining one of hMAG’s Top Trending Authors

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  Ford Motor Company

  Jan 2012 - Jul 2015

  Internet Director- Hutcheson Ford Sales, Inc. (Dealership)

  ° Maintained a 1577.19% increase in Internet leads over 3-Year Employment Period° Maintained a 135.28% increase in overall leads over 3-Year Employment Period° Synthesized and implemented Hutcheson Ford Comprehensive Marketing Plan° Built key brand factors for diverse audiences° Maintained website content and flow for optimum user experience° Maintained all online vehicle merchandising° Developed reputation management plan to catapult service department’s ranking as #1 in MidwestRegion on Cars.com° Increased organic social media ‘fan share’ to over 2000° Designed all promotional material for new and traditional media° Developed the relationship between Ford Motor Company and Hutcheson Ford by reinforcingFMC’s key marketing messages and goals° Founded and taught “SYNC Technology” Customer Seminars° Founded and maintained Customer Service and Rewards Program° Developed Community Outreach Program to raise over $20k annually° Managed and allocated $200k+ annual budget Show less

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  Katnip Promotions, LLC.

  Jan 2013 - Jul 2015

  Owner and Consultant
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  Barkley

  Aug 2015 - Oct 2020

  ° Contributed to the development of primary care brand and business model Spira Care for Blue Cross & Blue Shield of Kansas City.° Spearheaded Spira Care B2B and B2C brand awareness and lead generation marketing strategy and campaign(s).° Led cross-functional team in developing and executing annual budgets, multi-channel media plans, and content strategies for diverse B2B and B2C portfolio.° Managed multiple large-scale brand identity development projects.° Led new business pitches with a 90%+ win rate. Show less This role is a combination of strategy, program management, creativity, solution design and hospitality, with an emphasis on programs meant to transform a brand from the inside out.° Own analysis of the current state of a brand, or strategic diagnosis of brand strengths, opportunities and challenges° Draft and manage custom solution design, at both a proposal stage and throughout project; Guide, advise and assist the Strategy team in developing, presenting and activating new proposals accepted by Clients° Remain alert to opportunities for organic growth with clients° Supervise all elements of the account - from drafting proposals and financial documents, to managing an integrated team of 20+ and drafting/submitting deliverables° Maintain an understanding and ability to activate qualitative and quantitative research methodologies, including focus group moderation, in-depth interviews, contextual inquiries, online surveys, client workshops, etc.° Be the ultimate "client hostess" - ensure each and every project is frictionless for the client, their needs are heard and the work is enjoyable Show less

  • Brand Director

    Oct 2019 - Oct 2020

  • Brand Supervisor, Health & Finance

    Jan 2019 - Oct 2019

  • Growth Strategy Supervisor

    May 2018 - Dec 2018

  • Strategy Manager

    May 2017 - May 2018

  • Senior Account Manager

    Aug 2016 - May 2017

  • Account Manager

    Aug 2015 - Aug 2016
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  MDG Advertising

  Oct 2020 - Oct 2022

  Strategy Director

  ° Led cross-functional team in developing and executing annual budgets, multi-channel media plans, and content strategies for diverse client portfolio.° Managed ongoing reporting on digital media with a focus on ROI and healthcare KPIs (clinic visits, online lead submissions, etc.)° Directed design and copy strategy for client portfolio° Led consumer website development projects from initial information gathering, to strategy, wireframing, design, testing, and final launch.° Developed and implemented denovo (new clinic) PR and multi-channel launch strategy for national dermatology brand.° Coached brand leadership team on subjects including employee growth plans, client and employee onboarding processes, contract development, and market research. Show less

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  Barkley

  Mar 2023 - now

  VP, Brand Leadership (Health Innovations)