Abhishek Singh

Experience

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  Del Star India Pvt. Ltd.

  Oct 2009 - Feb 2010

  Marketing Executive

  B2B Marketing and Sales. Marketing and sales of industrail cleaning machines(mechanised and vacuum based).

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  Cvent

  Apr 2010 - Sept 2012

  Sr. Associate, Marketing

  Social media tracking, Social media marketing strategies, Competitor analysis, Handling Social Media API, Social Media Metrics and Reporting, Keyword Generation, lead generation, marketing campaigns, Salesforce, Market Research.

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  Asia Pacific Institute Of Management

  Oct 2012 - Dec 2016

  Assistant Manager, Digital Marketing

  Spearheaded the Digital Marketing Efforts for the premium business school with the help of a very closely knitted team to manage the following:i. Complete ownership of the institute’s social handles. Exposure to Social Media tools reporting applications such as Simply Measured, Hootsuite and Radian 6 etc.ii. Social Media Campaigns - Facebook, Twitter, institute Community Forum, 3rd party Blogs & YouTube etc.iii. Managing Facebook ads.iv. Coordinating the overall functioning of processes, identifying process gaps with Process owners and also providing support to Operations Management to develop process enhancement projects to maximize admissionsv. PPC Optimization: • Managing PPC Campaigns on Google Adwords.• Create and optimize ads on major Search Engines.• Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages.• Controlling Avg. CPC (Cost/Clicks) of the Campaigns by improving CTR (Click Through Rate).• Targeting the right Customers by choosing the relevant keywords with the services of the company.• Maintaining Cost/Call with optimum bid Management of the keywords.• New Campaign Research and creation.• Day-to-day liaison with internal team members on Campaign developments.vi. On-Page Optimization: • Meta Tag Design• Content optimization• Initiating HTML Optimization • Blog posting• Article Submission• Press Release Submission• Social Bookmarking• Classified• Forum posting• Link wheel and link exchange• Article and blog writing• Guest Bloggingvii. Keyword Research: Researching the best keywords using keyword research tool. • Word Tracker• Keyword Discovery• Google Adwords Keyword Toolviii. Google Analytics: Generating Weekly Report for Traffic Analysis using Google Analytics Tool ix. Optimization Tools: Working on (but not limited to) given optimization tools.• Google Analytics • Rank Checker• Webmastertool• Rank watch and open site explorer tools Show less

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  IILM

  Dec 2016 - Mar 2018

  Digital Marketing Manager
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  Asian Education Group

  Apr 2018 - Mar 2021

  Sr. Manager, Digital Marketing

  I'm Senior Digital Marketing Manager at Asian Education Group (AEG). At AEG, I handle the Digital Marketing & support and facilitate the admission process. At AEG I manage 360-degree digital marketing campaign activities across paid channels, social media, Email and mobile marketing. Here I am responsible to conceptualize marketing reports, providing useful insights on performance, market conditions, competitor analysis and suggested plans to the management. Networking with the Consultants/Counselors is also part of my profile here. The Asian Education Group is comprised of:Asian Business School (ABS)Asian Academy of Film & TV (AAFT)Asian School of Business (ASB)Asian Law College (ALC)Asian School of Media Studies (ASMS)Asian school of Graphics & Animation (ASGA)Asian School of Performing Arts (ASPA)Asian School of Communication. Show less

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  SI-UK India

  Mar 2021 - now

  Digital Marketing Manager