Faye Yeo

Experience

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  YsFaye

  Jan 2010 - now

  ysFaye is a brand and company I developed for design services.Engaged local and international clients through all stages: proposal, contract, budget, timeline, design, copywriting and print management.Project-based Retainers:• Branding – BE'I Coffee (Feb - Apr 2023, Jul - Nov 2023), Friendster Hub (May - Aug 2020) • Social Media Design – Great Big Minds (Feb - Jul 2018)• Branding & Website – Sydney Grand Events (Dec 2015 - May 2016, Oct 2011 - Mar 2012), Let's Go Car Hire (Nov - Dec 2015, Jun 2011 - Jun 2012)Project-based Clients:• Branding – RnD Tax Agents, The Write Chemistry, Chun Yo Yi Cafe, Hooray, Reka• Print and Illustration – Tasty Grains, L&L Trading, Australian Child Studies Centre, Hope & Heaven Comm, Anime Soul+ Show less

  • Investor

    Jan 2014 - now

  • Designpreneur

    Jan 2010 - Nov 2023
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  Cancer Council NSW

  Dec 2012 - Apr 2014

  Creative and Graphic Assistant

  Cancer Council NSW is Australia's leading cancer organisation. 1. Assisted in campaign ad and EDM template designs, event website and social media graphics. 2. Mentored design interns.

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  Studioworkz Productions

  Jul 2014 - Jan 2016

  Creative Lead

  Studioworkz Productions is a Singapore-based brand agency.Achievements:1. Successfully executed 6+ brands, e.g. AIMSFX, S'MORES, Browtisan etc. (proposals, illustrations, guides, web design). Achieved first-stage identity approval with Dezato Dezato. 2. Led a multidisciplinary team and vendors for prints and websites with global brands e.g. Laneige, 3M, Park Hotel etc.

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  UCSI Education Group

  May 2016 - Aug 2018

  Graphic and Web Designer

  UCSI Group is a conglomerate of Education, Consultancy, Healthcare, Hotels and Travel, Properties and Technology.Achievements: 1. Managed 6 projects simultaneously, e.g. print, coding, social media, gazette and newspaper ads (using Distiller).2. Recognised for efficiency, proactivity and attention to detail, preventing unnecessary costs and copywriting errors.3. Contributed to the university's successful UI transition to responsive HTML5 of over 12 webpages.

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  KPMG Malaysia

  Jan 2019 - Dec 2021

  Senior Executive, Designer

  KPMG is one of the Big Four global accounting firms.Achievements: 1. Managed and advised on brand compliance for all MY branches.2. Streamlined company workflow (written guides, proposals, reduced third-party bottleneck for image library, admin tasks and monthly print charges; reducing 3/4 of the timeline).3. Designed winning PPTX proposals for external clients. Commended for interactive PPTX Transparency Report.4. Commended for innovative brand-compliant designs e.g. CEO Outlook infographics, Virtual Run logo, VIBE (e-magazine), festive packaging, and Annual Dinner Heroes event theme.5. Coordinated printing processes (finances, PO, vendors).6. Applied self-taught skills for portrait and event photography. Show less

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  Admiral.digital

  Dec 2021 - Jan 2023

  Senior Designer

  admiral.digital is a digital marketing agency.Achievements: 1. Spearheaded brand identities for global clients. Achieved first-stage logo approval with IVPC and MyEvo.2. Varied tasks (Design: video ads, presentations, print, email design / slicing / Klaviyo setup | Writing: Brand guides, IMBY and Harrow video scripts / ideation | Photography).

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  Vangoh Creative

  Apr 2023 - now

  Provided services to Vangoh Creative through my business, ysFaye.Achievements1. Managed client relationships for URBN Playground, and more by interpreting briefs, creating content, and overseeing design teams, timelines, and deliverables.2. Design Lead and Project Manager for retainers including INKA and Zorzi Builders, VestGen, Vivian's and Centro Estates.3. Led the brand design efforts for clients such as Tribe, Sync Social Club, Tradomatix, Manaa Properties and LGMS Global. Designed chosen logos for Zemart, KA and CRC. Show less

  • Design Lead and Project Manager

    Jul 2024 - now

  • Senior Designer and Account Manager

    Apr 2023 - Jul 2024