Samuel Christopher

Samuel Christopher

Engineer

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location of Samuel ChristopherChennai, Tamil Nadu, India

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  • Timeline

  • About me

    Innovative Marketing Leader: Driving Digital Transformation and Building Future-Proof Brands

  • Education

    • Bharathidasan University, Tiruchirappalli

      1999 - 2003
      BE Mechanical with 'Distinction'

      Activities and Societies: President of ISTE Student's Chapter in the college, Paper presentation on 'cryo car' in prestigious institutes of India, Executive committee member of Science Club in the college.

    • Loyola Institute Of Business Administration

      2007 - 2008
      Certification in Modeling & Analysis Supply chain Topper
    • Indian Institute of Management Ahmedabad

      2021 - 2021
      Neuroscience in Marketing

      Activities and Societies: On campus course with Senior Marketers from various industries helped to gain B2B, B2C expertise. Understanding the Brain, Brain Operating Principles, CognitionPsychology & Neuroscience of Decision Making Using Neuroscience in MR, Branding, Packaging, PricingNeurophysiological Tools like fMRI, EEG, Eye Tracking, GSR etc.,Habits, Memory & its influence in Marketing

  • Experience

    • Sundram Fasteners Limited

      May 2004 - Oct 2005
      Engineer

      As Engineer responsible for pilot production and testingInvolved in vendor management and sourcing of parts for various export projects including Tata's Nano project.Involved in the SAP initiative during the blue printing and configuration management stage for PP module

    • Ramco Systems

      Nov 2005 - Aug 2018

      Enterprise Architecture/ Solution Consulting for Enterprises with different problems and challenges.... Leading pre-sales for "Services" vertical specifically Services Resource Planning (SRP) business line Associated with Business Consulting Group in Services Vertical, i do primarily the domain consulting for projects in Supply Chain, Manufacturing and also pre-sales demonstrations for IT/ITeS, Security Services, Hospitality Management Services companies.Have been instrumental in getting new orders for ramcoInspiring personality to talk in the language of customer in any domain is a unique advantage As a pre-sales functional consultant in Business Consulting Group, demonstrating the capabilities of Ramco Enterprise Series to prospects/customers and give more inputs to the product management council for product development.Have done remarkable change in managing the business scalability & software's flexibility to accommodate the changes... Especially in the areas of centralized supply chain to de-centralized supply chain.

      • Principal Consultant

        Apr 2014 - Aug 2018
      • Business Consultant

        Jul 2012 - Mar 2014
      • Sr.Business Analyst

        Jul 2010 - Jun 2012
      • Functional Consultant

        Nov 2005 - Jul 2010
    • Ramco Systems Corporation

      Aug 2008 - Feb 2009
      Business Analyst

      Did Business Transformation project for a cabinet manufacturing company in US, which showcased ample difference in the growth of business even in recession times

    • Hinduja Tech Limited

      Sept 2018 - now

      Marketing Leader with measured results! Strategy to Execution for revenue based marketing.(100k 'LinkedIn Followers, 200k+ New visitors to website, Conceptualized, ideated, Program Managed Brand New Sustainable website Launch), Content & Communication StrategySales enablement - 250+ Case Study Handbook, Revamped Branded templates, 40+ Videos conceptualized, Physical & virtual Events organized and exhibited as Premium sponsors.Creating PR plan to align org growth startegyLeading Marketing team to the next level of Brand building and Demand generation through passion, team and tools!Building the Brand and responsible for global sales pipeline growth by 50% with million dollar dealsGo To Market Strategy on hunting and farming accountsPartnership management with Digital Partners in defining the value prop with differentiationBuilding the Marketing Budget based on the global marketing planCreated Dashboards for CEO, COO & CMO reporting ROI on Marketing ( Brand Visibilty, Demand Generation, [Digital Marketing, Content, Communications, Branding] )Responsible for delivering results in creating Brand visibility, awareness/recall Globally and also internally at Hinduja Tech.Tried and tested ABMs, Drip marketing campaigns to produce results.Sales Enablement through Democratization of Data (Marketing collaterals), Training and command center process.Digitization of Marketing to improve the productivity by more than 60% Implementation of following tools - Project/Task Management Tool (Clickup), DB / Market Research Enablers- ZoomInfo, Marklines, seamless.ai etc., Marketing Analytics- Google Analytics, Search Console, HubSpot, Salesforce CRM,Chatbot - Zoho Sales IQ Show less Part of Business Leadership Team:Responsible for developing the Presales and Digital Marketing Teams from the scratchProcess, Repository setup with KPIs for the teams to run their day to day operationsAchieved 10 new logos in 1 year and have contributed towards Millions of dollars in the Order book and many more in the pipelineResponsible for GTM strategy development for New product and new market entries with a unique approach to attract the automotive industry!Productization of proposals (80% reusable)Democratization of Data across all forms accessible to relevant stake holders as a part of Sales EnablementProcess, KPIs & Tools implementation to measure each day productivity and continuous improvement Show less

      • General Manager Global Marketing Presales & Demand Gen

        Oct 2021 - now
      • Head Presales & Digital Marketing

        Sept 2018 - Sept 2021
  • Licenses & Certifications

    • Sales Knowledge 2021 - SAP Partner Digital and Social Selling Expert

      SAP
      Mar 2021
      View certificate certificate
    • Marketing Management

      NPTEL
      Jul 2019
    • Modeling & Analysis in Supply Chain

      Loyola Institute Of Business Administration
      Jun 2006
    • SAP presales

      SAP
      May 2020
      View certificate certificate
    • Value Selling

      ValueSelling Associates
      Jan 2009
    • IIoT Mini-Course

      Intellic Integration
      Dec 2020
      View certificate certificate
    • Content Marketing and SEO Fundamentals Exam

      Semrush
      Jan 2021
      View certificate certificate
  • Honors & Awards

    • Awarded to Samuel Christopher
      Best imagination award ISG Paragon Award April 1, 2018 Given for our imagination in our implementation of ERP solution for an Australian Client across western and eastern Australia.
    • Awarded to Samuel Christopher
      Team of the quarter Ramco Systems Limited Jan 2016 Award for the best project for the quarter
    • Awarded to Samuel Christopher
      Best Sourcing Innovation award ISG ANZ Paragon 2015 awards Oct 2015 In a record 8 months Go-live, Ramco brought Norske Skog, a leading producer of newsprint and magazine paper in Australasia, a reimagined and redeveloped cloud-based approach to financial systems and enterprise resource planning. For the first time, client has a single view of their business, and has saved millions of dollars while increasing workflow automation in maintenance, supply chain and accounts payable invoicing, reducing month-end raw material reconciliation and delivering two major… Show more In a record 8 months Go-live, Ramco brought Norske Skog, a leading producer of newsprint and magazine paper in Australasia, a reimagined and redeveloped cloud-based approach to financial systems and enterprise resource planning. For the first time, client has a single view of their business, and has saved millions of dollars while increasing workflow automation in maintenance, supply chain and accounts payable invoicing, reducing month-end raw material reconciliation and delivering two major upgrades at no additional cost Show less
    • Awarded to Samuel Christopher
      Expectional Trainer Ramco Systems - Training Department Mar 2007 Trained more than 25 people on Discrete Production module of Ramco Enterprise Series.