
Samuel Christopher
Engineer

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About me
Innovative Marketing Leader: Driving Digital Transformation and Building Future-Proof Brands
Education

Bharathidasan University, Tiruchirappalli
1999 - 2003BE Mechanical with 'Distinction'Activities and Societies: President of ISTE Student's Chapter in the college, Paper presentation on 'cryo car' in prestigious institutes of India, Executive committee member of Science Club in the college.

Loyola Institute Of Business Administration
2007 - 2008Certification in Modeling & Analysis Supply chain Topper
Indian Institute of Management Ahmedabad
2021 - 2021Neuroscience in MarketingActivities and Societies: On campus course with Senior Marketers from various industries helped to gain B2B, B2C expertise. Understanding the Brain, Brain Operating Principles, CognitionPsychology & Neuroscience of Decision Making Using Neuroscience in MR, Branding, Packaging, PricingNeurophysiological Tools like fMRI, EEG, Eye Tracking, GSR etc.,Habits, Memory & its influence in Marketing
Experience

Sundram Fasteners Limited
May 2004 - Oct 2005EngineerAs Engineer responsible for pilot production and testingInvolved in vendor management and sourcing of parts for various export projects including Tata's Nano project.Involved in the SAP initiative during the blue printing and configuration management stage for PP module

Ramco Systems
Nov 2005 - Aug 2018Enterprise Architecture/ Solution Consulting for Enterprises with different problems and challenges.... Leading pre-sales for "Services" vertical specifically Services Resource Planning (SRP) business line Associated with Business Consulting Group in Services Vertical, i do primarily the domain consulting for projects in Supply Chain, Manufacturing and also pre-sales demonstrations for IT/ITeS, Security Services, Hospitality Management Services companies.Have been instrumental in getting new orders for ramcoInspiring personality to talk in the language of customer in any domain is a unique advantage As a pre-sales functional consultant in Business Consulting Group, demonstrating the capabilities of Ramco Enterprise Series to prospects/customers and give more inputs to the product management council for product development.Have done remarkable change in managing the business scalability & software's flexibility to accommodate the changes... Especially in the areas of centralized supply chain to de-centralized supply chain.
Principal Consultant
Apr 2014 - Aug 2018Business Consultant
Jul 2012 - Mar 2014Sr.Business Analyst
Jul 2010 - Jun 2012Functional Consultant
Nov 2005 - Jul 2010

Ramco Systems Corporation
Aug 2008 - Feb 2009Business AnalystDid Business Transformation project for a cabinet manufacturing company in US, which showcased ample difference in the growth of business even in recession times

Hinduja Tech Limited
Sept 2018 - nowMarketing Leader with measured results! Strategy to Execution for revenue based marketing.(100k 'LinkedIn Followers, 200k+ New visitors to website, Conceptualized, ideated, Program Managed Brand New Sustainable website Launch), Content & Communication StrategySales enablement - 250+ Case Study Handbook, Revamped Branded templates, 40+ Videos conceptualized, Physical & virtual Events organized and exhibited as Premium sponsors.Creating PR plan to align org growth startegyLeading Marketing team to the next level of Brand building and Demand generation through passion, team and tools!Building the Brand and responsible for global sales pipeline growth by 50% with million dollar dealsGo To Market Strategy on hunting and farming accountsPartnership management with Digital Partners in defining the value prop with differentiationBuilding the Marketing Budget based on the global marketing planCreated Dashboards for CEO, COO & CMO reporting ROI on Marketing ( Brand Visibilty, Demand Generation, [Digital Marketing, Content, Communications, Branding] )Responsible for delivering results in creating Brand visibility, awareness/recall Globally and also internally at Hinduja Tech.Tried and tested ABMs, Drip marketing campaigns to produce results.Sales Enablement through Democratization of Data (Marketing collaterals), Training and command center process.Digitization of Marketing to improve the productivity by more than 60% Implementation of following tools - Project/Task Management Tool (Clickup), DB / Market Research Enablers- ZoomInfo, Marklines, seamless.ai etc., Marketing Analytics- Google Analytics, Search Console, HubSpot, Salesforce CRM,Chatbot - Zoho Sales IQ Show less Part of Business Leadership Team:Responsible for developing the Presales and Digital Marketing Teams from the scratchProcess, Repository setup with KPIs for the teams to run their day to day operationsAchieved 10 new logos in 1 year and have contributed towards Millions of dollars in the Order book and many more in the pipelineResponsible for GTM strategy development for New product and new market entries with a unique approach to attract the automotive industry!Productization of proposals (80% reusable)Democratization of Data across all forms accessible to relevant stake holders as a part of Sales EnablementProcess, KPIs & Tools implementation to measure each day productivity and continuous improvement Show less
General Manager Global Marketing Presales & Demand Gen
Oct 2021 - nowHead Presales & Digital Marketing
Sept 2018 - Sept 2021
Licenses & Certifications
- View certificate

Sales Knowledge 2021 - SAP Partner Digital and Social Selling Expert
SAPMar 2021 
Marketing Management
NPTELJul 2019
Modeling & Analysis in Supply Chain
Loyola Institute Of Business AdministrationJun 2006- View certificate

SAP presales
SAPMay 2020 
Value Selling
ValueSelling AssociatesJan 2009- View certificate

IIoT Mini-Course
Intellic IntegrationDec 2020 - View certificate

Content Marketing and SEO Fundamentals Exam
SemrushJan 2021
Honors & Awards
- Awarded to Samuel ChristopherBest imagination award ISG Paragon Award April 1, 2018 Given for our imagination in our implementation of ERP solution for an Australian Client across western and eastern Australia.
- Awarded to Samuel ChristopherTeam of the quarter Ramco Systems Limited Jan 2016 Award for the best project for the quarter
- Awarded to Samuel ChristopherBest Sourcing Innovation award ISG ANZ Paragon 2015 awards Oct 2015 In a record 8 months Go-live, Ramco brought Norske Skog, a leading producer of newsprint and magazine paper in Australasia, a reimagined and redeveloped cloud-based approach to financial systems and enterprise resource planning. For the first time, client has a single view of their business, and has saved millions of dollars while increasing workflow automation in maintenance, supply chain and accounts payable invoicing, reducing month-end raw material reconciliation and delivering two major… Show more In a record 8 months Go-live, Ramco brought Norske Skog, a leading producer of newsprint and magazine paper in Australasia, a reimagined and redeveloped cloud-based approach to financial systems and enterprise resource planning. For the first time, client has a single view of their business, and has saved millions of dollars while increasing workflow automation in maintenance, supply chain and accounts payable invoicing, reducing month-end raw material reconciliation and delivering two major upgrades at no additional cost Show less
- Awarded to Samuel ChristopherExpectional Trainer Ramco Systems - Training Department Mar 2007 Trained more than 25 people on Discrete Production module of Ramco Enterprise Series.
Languages
- enEnglish
- taTamil
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